Ahead of this weekend's NASCAR Sprint Cup Series race at the Atlanta Motor Speedway, Chevrolet is once again introducing an official pace car that will do more than just lead the field under cautions. Just like last year, Chevy is fielding a bright pink Camaro SS for the AdvoCare 500, and it will also help raise money for the American Cancer Society's Making Strides Against Breast Cancer program.

During the Sprint Cup race, Chevrolet will donate $200 for every lap run under caution. In the 2011 Atlanta race, it had a similar donation that ended up totaling $12,800 after 64 caution laps. As a bonus, this Camaro pace car spent Friday at the track as Chevrolet Racing hosted 30 breast cancer survivors who got rides around the track from Jamie McMurray and Ron Hornaday, Jr. as well as having the chance to meet Danica Patrick.

The car includes the Making Strides Against Breast Cancer logo, and the pink ribbon symbolizing National Breast Cancer Awareness Month is prominently featured on the hood. If you think this car is too pink, just check out last year's charitable pace car in Atlanta.

Scroll down for Chevrolet's press release.
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Chevrolet Racing Revs Up Breast Cancer Fight
Brand to donate $200 per caution lap during AdvoCare 500 paced by pink Camaro SS


DETROIT – Chevrolet Racing will renew the brand's fight against breast cancer this weekend at Atlanta Motor Speedway where every lap run under the caution flag will lead to a $200 contribution by Chevrolet to the American Cancer Society's Making Strides Against Breast Cancer initiative.

"For our 100th birthday in 2011, Chevrolet began its support of the American Cancer Society, and the generous response from our dealers, employees and customers told us we needed to help the Society fight for more birthdays," said Don Johnson, vice president of Chevrolet Sales and Service. "At Chevy, we believe everyday heroes can accomplish extraordinary things, and it is in this spirit that we work to achieve a world without breast cancer."

On Friday, 30 breast cancer survivors and their guests will spend the day at Atlanta Motor Speedway and participate in Chevrolet Camaro SS pace car rides around the historic track with Team Chevy NASCAR Sprint Cup Series driver Jamie McMurray and four-time NASCAR Camping World Truck Series Champion Ron Hornaday Jr. NASCAR Nationwide Series driver Danica Patrick also will visit with survivors for photos and autographs.

On Sunday, Chevy will donate $200 for every caution lap run during the NASCAR Sprint Cup Series AdvoCare 500, paced by the pink Camaro SS featuring the Making Strides Against Breast Cancer logo. In 2011, 64 caution laps at Atlanta generated $12,800 for the American Cancer Society.

October is National Breast Cancer Awareness Month. In September, Chevrolet will announce additional brand, dealer, employee and consumer activities in support of the American Cancer Society and Making Strikes Against Breast Cancer.

"Last year, contributions of more than $900,000 supported the American Cancer Society's mission to save lives by helping people stay well and get well, by finding cures and by fighting back against this disease," said Roshini George, national vice president of health promotions for the American Cancer Society. "As we approach National Breast Cancer Awareness month in October, we want thank the Chevrolet family for its support and remind everyone to take the steps that make a difference in our fight against breast cancer."

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than four million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

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    • 1 Second Ago
      • 2 Years Ago
      OK, how about a blue one to fight prostate cancer?
      • 2 Years Ago
      The only Organization I donate money to is the Make a Wish Foundation. I do give food products to local homeless shelters where I know it will be used by the recipients.
        • 2 Years Ago
        Another good organization to donate to is the National Cancer Institute. 100% of the donation goes towards cancer research, since it's overhead is paid for through federal tax dollars.
      • 2 Years Ago
      Some lady will be very happy to drive that car. Even bright pink, it looks good, my wife would love it. If I had it painted, I would love it. But for Breast Cancer, its a Beautiful car.
      • 2 Years Ago
      Even in pink, it looks badass.
      • 2 Years Ago
      they should auction the car off to top it off
      • 2 Years Ago
      Donations pay for the fancy cars and houses we all drool over. These "non-profit" CEO's live pretty good. if 1% of the donations actually goes to finding a cure for said organization, than that's a lot.
      • 2 Years Ago
      I hope they don't offer a limited edition to the public, because my wife would insist on getting one.
      • 2 Years Ago
      But a Camaro puts out so much emissions, will the money gotten from lapping the car completely offset the cancer causing emissions the Camaro could potentially release during it’s lifetime?
      • 2 Years Ago
      Real muscle car would do this. http://youtu.be/x8SaMsUCv4A
      • 2 Years Ago
        • 2 Years Ago
        What does 'Government Motors' have to do with anything? Stop it. Stop with that name.
      • 2 Years Ago
      once again, as an owner and taxpayer i was not consulted about this project. GM is floundering and they can waste money like this. i live in Montana and have on multiple occasions ask SENATOR BAUCUS AND SENATOR TESTER about our involvement in GM is going. their stock is in a nosedive. they opened at 38 a share,, now trading at 20 a share. for GM to finish paying us back they need to be at 55 a share. when we go to our local dealership all the cars parked out front are 30 to 70 thousand dollars. very few afordable and gas savvy cars on the lot. if they can afford to do these programs then its time to pay us back.
        • 2 Years Ago
        You are an owner, remember? They did not borrow from you. You bought the stock. "They" don't pay you back. You are the "they" who owns it now. If you don't like the way a company is run that you own stock in, you can vote your proxy, or sell your stock. If you want their shares to go up, you need to buy their product. If their stock is low, it might be time to buy, before while it is a bargain, and before the stock goues up.
      • 2 Years Ago
      Love the new pace car for Breast Cancer....I am a 4 yr survivor ...thanks for showing support!!!
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