We've seen the tactic plenty of times before: an automaker that wants to up its game, so it hires a designer from a brand it seeks to emulate, then releases concepts that make people go "Ooh la la." Lada is the latest, having hired Steve Mattin to be its design head. Mattin is coming off tenures as senior designer at Mercedes-Benz and chief designer at Volvo before emigrating to the Russian side of life (although the company's design bureau is in Milan, Italy).

The new Lada he wants to introduce us to is led by an X-shaped front fascia on the Xray concept just unveiled at the Moscow Motor Show. The frontal treatment is to be the signature face for Lada's coming production models, but the Buck Rogers cockpit probably won't make it to the assembly line.

Lada is obviously proud of its creation, having unleashed a giant gallery of photos taken from just about every possible angle. If they can keep this up and translate it to their production vehicles, well, the Volga might go back to just being a river and not also a punchline.

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    • 1 Second Ago
      • 2 Years Ago
      This looks...kinda' Kool.
      • 2 Years Ago
      >Lada >not blocky WHAT MANNER OF SORCERY IS THIS?!
      • 2 Years Ago
      LOVE IT!!!
      • 2 Years Ago
        • 2 Years Ago
        First the front looks great.... but the interior does not look like it holds much or is very usable. The ground clearance is high but the big rims and tires have no where to move and it does not look like it would be very good off road, by the same token because the center of gravity is high it will not perform nearly as sporty as it looks nore withe the big rims would it get as good fuel economy. A shooting break would be much more usable as atleast you could haul stuff. Given the big wide tires and presumably light body I wouldent want it for snow or softroading either.
      • 2 Years Ago
      Very nice, clean design, remembers me of Evoque...Unfortunatelly it'll never see the production line....
      • 2 Years Ago
      I think Citroen called and asked for it's DS4 back. Even for a one-off concept car, the gimcrack shoddiness of the interior is hard to believe. As long as it has a dash-mounted camera and a stereo capable of blaring out those bangin' Soviet choones, I think it'll all be just fine...
      Oleg Tsoi
      • 2 Years Ago
      Looks like cross between Kia and Lexus fronts.
      Car Fan
      • 2 Years Ago
      Oh look! It's a 2 door Lexus RX. It also has a wannabe "Spindle grille".
        • 2 Years Ago
        @Car Fan
        hey a$$wipe, maybe you should be more creative with your pseudonim...or are you an asian who can only steal and not be original...moron!!!!
      • 2 Years Ago
      Not a bad looking car, but the front looks like a stolen design from both Lexus and Toyota SUVs.
      • 2 Years Ago
      Volga has nothing to do with Lada, it's a model of a completely different factory
      • 2 Years Ago
      The car looks ok... but I'm mostly in love with that color!
      • 2 Years Ago
      Oooh a LADA. Finally a revolution in design :)
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