The last time Jaguar launched a really important new coupe, it launched its "Gorgeous" campaign to help sell it. The marquee television spot had a spare musical arrangement and actor Willem Dafoe narrating a montage of obscenely chic lifestyle scenes washed in cool tones. As a luxury proposition, it was certainly a gorgeous commercial.

For the launch of the much-anticipated F-Type, Jaguar is reportedly turning to Lana Del Rey. For those unfamiliar, she's the indie songstress with the retro-glamour style, sultry voice and tracks like "Video Games" and "Blue Jeans" to have made her name. And very pouty lips.

If they do what we think they're going to do, you can check out the videos below for a preview. Start the two videos below at the same time, but play the "Gorgeous" commercial on mute while listening to del Rey's "Video Games." Voilà. Now who among the luxury obsessed glossy magazine folk doesn't want an F-Type?






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    • 1 Second Ago
  • 37 Comments
      Leather Bear
      • 2 Years Ago
      Just don't run any Lana Del Rey Jag ads on Saturday Night Live if she's the musical guest that night.
      SethG
      • 2 Years Ago
      We'll see how the ads turn out. Can't be worse than when they had Sting falling asleep in the back of the S-Type.
      montegod7ss
      • 2 Years Ago
      Video looks like a commercial for Instagram. Her singing is ok, but too breathy trying to hide the fact that she can't actually sing. Her looks are fine, but looking like that at 25 isn't a good thing. Looking like that at 15 is a sure fire career maker.
      jamiescale
      • 2 Years Ago
      Does Dany Bahar work for Jaguar marketing now? This seems like the type of dumb thing he would do: a quick web search to see who's popular and done... No regard for actual talent, character or how the 'celebrity' aligns with the brand.
      JR
      • 2 Years Ago
      Elizabeth Woolridge Grant
      Danial
      • 2 Years Ago
      LOL going from Shirley Bassey and the Propellerheads' History Repeating in the Jaguar S-Type commercial from 1999 to this garbage from a talentless hipster hack? I don't even want to live on this planet anymore
      Javanese
      • 2 Years Ago
      All about the looks. Talentless artist with a talentless car. Yup, a perfect fit.
      KaiserWilhelm
      • 2 Years Ago
      This girls father spent tons of money in order to promote her. She is a talentless hack. What the hell is Jaguar thinking?
        turbomonkey2k
        • 2 Years Ago
        @KaiserWilhelm
        You have to question the wisdom of any performer that appears on SNL. The show was barely clinging to relevance 3 years ago and it's been twice as long since it's been funny. They will make a final desperate attempt this year with the political campaign but after that I fear it's all over for the Not Ready for Prime Time Players.
        Dave
        • 2 Years Ago
        @KaiserWilhelm
        She is regarded as the absolute worst performer to ever sing on NBC's Saturday Night Live.
          BB79826
          • 2 Years Ago
          @Dave
          I don't like her at all, but worst SNL erformer ever? Has everyone forgotten Ashlee Simpson already?
          Synthono
          • 2 Years Ago
          @Dave
          BB: Technically Ashlee Simpson never actually performed.
          kingrat001
          • 2 Years Ago
          @Dave
          I don't know about worst, but I would have to put her in the top 5 I've seen, and there have been years where I didn't watch it. Not funny bad, just bad, real bad.
          dukeisduke
          • 2 Years Ago
          @Dave
          I agree; I've seen her perform on TV, and I thought she was just a better-looking version of Rickie Lee Jones, only with less talent.
      whatamooseiam
      • 2 Years Ago
      I have no idea who she is but it looks like she's had some work done on her face
        Jameskey
        • 2 Years Ago
        @whatamooseiam
        So what? It's so easy to criticize over the internet.
      Bobby_Sards
      • 2 Years Ago
      Jaguar should hire Rod Stewart...i think he would attract their market perfectly!
      Michael
      • 2 Years Ago
      Who?
      bouljf
      • 2 Years Ago
      Not a bad idea, Jaguar’s greatest years were the 50’s and 60’s so a “retro-glamour” style as Autoblog describes it could be a good fit. I think this means Jaguar wants to promote the F-Type as a style icon first and foremost, more of a luxury handbag like accessory than a true Porsche alternative. There is certainly a large market out there for this kind of positioning. Or maybe they just like her songs and I’m reading too deep into their pick of spokesperson.
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