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  • Aug 26th 2012 at 12:02PM
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If we didn't know that this news came from AdWeek we'd think it came from The Onion. Fashion designer Isaac Mizrahi, previously connected to everything from Bergdorf Goodman and Liz Claiborne to QVC and "Project Runway," is throwing his name behind the Chevy Malibu.

You see, General Motors, attempting to "put a stake in the ground and commit to the growing women's segment" with the Malibu, of all things, has tapped Mizrahi to assist.

How will he do this? By creating a clothing line called Malibu Style, "inspired by the new Malibu," that will be sold exclusively on the daily deal site Living Social. Mizrahi says the line is to "celebrate a new approach to everyday style" that appeals to smart women who have their own personal flair. Speaking of his devotion to color, which he calls "the most important luxury in a woman's life," Mizrahi said, "One of the things I was inspired by was a blue light that emanates from the dashboard. It's just sexy." That is an actual quote.

The campaign will be aided and abetted by a Facebook page and a series of 50 videos featuring Mizrahi driving a Malibu in cosmopolitan cities that are home to smart, fabulous women. We've posted the launch video below.



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    • 1 Second Ago
  • 58 Comments
      Brian H
      • 3 Years Ago
      I'm gay, and even THAT'S too gay.
      Ace Ratbang
      • 3 Years Ago
      Ugh. This seems like such blatant pandering. I think Mercury was the last brand to really gear their ads towards women. That didn't end so well.
      Autoblogist
      • 3 Years Ago
      Maybe this is why they fired Ewanick.
      budwsr25
      • 3 Years Ago
      Also is this an ad for his clothing line or for a car?
      CLASSICBOB
      • 3 Years Ago
      Interesting marketing approach for selling a family car... Exactly who are they trying to sell to?
        • 3 Years Ago
        @CLASSICBOB
        [blocked]
      budwsr25
      • 3 Years Ago
      They gave him a cadillac along with the money they paid him.
      breakfastburrito
      • 3 Years Ago
      Isaac Mizrahi shills for.... Anybody that pays him cash money dollars. $$$$
      OnTheRocks
      • 3 Years Ago
      Introducing my new line of clothing inspired by WHO AM I KIDDING THEY'RE PAYING OUT THE ARSE FOR THIS SIHT.
        Synthono
        • 3 Years Ago
        @OnTheRocks
        "This dress is inspired by the dumptruck full of money GM drove to my house."
      usa1
      • 3 Years Ago
      As Oscar Wilde said, "Fashion is a form of ugliness so intolerable that we have to alter it every six months."
      Autobiologist
      • 3 Years Ago
      Disgusting! Homosexuals, on car commercials!! Does GM have a new mission like try to normalize the perversity for their prospective customers?
        Aaron C
        • 3 Years Ago
        @Autobiologist
        You do know that's a person your talking about right?
      mike.mor
      • 3 Years Ago
      Nice going CHEVI, after this promo any straight man won't be caught DEAD in your Malibu.
      merlot066
      • 3 Years Ago
      Ryan Seacrest making ads for the Ford Fusion just became a whole lot more bearable...
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