Since the end of the Detroit Auto Show this year we've been getting more details on the coming line of M Performance vehicles from BMW. Taking their spots between the standard line and the true M vehicles, examples like the 2012 BMW X6 M50d and M550d xDrive (neither of which will come here) get tweaks developed by the M division under the hood, in the cabin and around the exterior, mated to traditional items like torque converter automatic transmissions instead of dual-clutch gearboxes.

Their arrival here is planned for the 2014 Detroit Auto Show starting with the M235i coupe (the coupe and convertible versions of what we know now as the 135is, pictured), and when that happens a report in Car and Driver says M Performance models will replace the "is" trim as the next-generation BMWs are being introduced. That would mean cars like the 335is become the M335i sedan and M435i coupe and convertible. Initial M flavors right now are expected to include the Z4, 1, 2, 3 and 4 Series.

The original announcement from BMW claimed that the M Performance vehicles would receive "exclusive engines," but the C/D report suggests that might not be the case. The mag also says that we'll see the M335i or M435i as soon as next year.


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  • 42 Comments
      axiomatik
      • 2 Years Ago
      Why are they keeping the 'i' suffix? We are long past the time when fuel injection is something worth bragging about.
      TrueDat
      • 2 Years Ago
      It's almost as if they are trying to destroy the M division.. Sorry but this is a shitty idea. It takes everything that is great about the letter M and softens it, if that makes any sense. It's a rare letter, and should remain so. Now, everywhere you go, you're going to see the letter M on the back of a BMW, along with the look..
      HUMANMPC2000
      • 2 Years Ago
      Talk about badge engineering,BMW is selling bootleg version's of it's on vehicles.
      jonnybimmer
      • 2 Years Ago
      And so continues the dilution of the M division. I understand having "M Tech" packages available for models, honestly it was nice to give the standard model that sporty flair reminiscent of the M models (sometimes using the same parts. E36, E39, E60 front bumpers for an example). Even offering Motorsport trim pieces as options (CF interior trim, so racy!) was fine, it gives the customer the same sort of satisfaction as a Scion customer buying a TRD oil cap, plus it's easy money for the company. But now we're at a point where BMW is combining all of those visual tweaks and cheap tricks into a model and slapping on a "Motorsport" into the name just to justify it's place at the top of the price range. To be fair, many customers (status seekers) have bought the previous M models in the past simply for that reason alone, because it was the most expensive "trim" of that model. It's just a shame to see BMW throw around their Motorsport Division brand so loosely.
      me
      • 2 Years Ago
      This is stupid from the standpoint it shouldn't be applied to the model name........yes we know there have been an m package. Just like the s line and amg package.....but the point is that is you don't see a class with amg package called a amg 350 or a a4 s line pack called an s4.....sure i get it but it just causes confusion. Cause now you have to explain it to people which isn't a good thing
      desinerd1
      • 2 Years Ago
      I was just reading the long term updated on 328i and 528i on Motor Trend. The 328i updated was about failing sensors and squeaking seats, while 528i update talking about the annoying start/stop system. That's significant given that Motor Trend is BMW's biggest cheerleader.
        benjammin172
        • 2 Years Ago
        @desinerd1
        It's sad that BMW has gone from making bulletproof cars in the 80's and 90's to making cars that barely last through a lease period these days. Mercedes, Audi and Lexus seem to be taking huge steps forward with their newer cars and their performance divisions, but BMW keeps shooting themselves in the foot every chance that they get. A decade ago I would have bet anything that BMW would be the front runner in making cars built for driving enthusiasts. Now they're removing manual options and pumping in exhaust notes through their speakers. If that isn't enough to remove the "ultimate driving machine" moniker, then I don't know what is.
      purrpullberra
      • 2 Years Ago
      Mmmm mmmore mmmoney mmmm yesss mmm
      Andre Neves
      • 2 Years Ago
      Remember when "M" models were special and unique. Quite different from the current "whoring out" across their entire line-up.
      lostboyz
      • 2 Years Ago
      Really diluting the M brand image here. Not that those cars aren't good, but they aren't an M
      DesignWhuuu
      • 2 Years Ago
      Dear BMW, Your marketing team is shooting itself in the foot. Odds, evens, M's. An M3 coupe is an M4. Where does any of this make sense??? Sincerely, Everybody
      G Viktor Marshall
      • 2 Years Ago
      It's funny, because there was an M540i in 1995. I'm just sad because then I can't own multiple ISs. I currently DD my 87 325is, and was looking forward to picking up a later model 135is, too. Looks like I'll have to go used instead. At any rate, this is not like "S-line" . That's a purely cosmetic package for Audis, where as the ISs have always had at least suspension and mechanical differences, and as of late, more power. Everyone is flipping a **** for no reason. BMW just wants people to understand that the 335is and kin are performance models as well, and I get it. I've always understood BMWs naming convention, but as evident here, some of you guys don't. This is to help people that wouldn't understand Sport . There won't really be any new models, no M328, or M545 or anything. I do have to say, though, the 4-series concept is pretty stupid to me.
        Razorrandy
        • 2 Years Ago
        @G Viktor Marshall
        Obviously you are a bit of a homer when it comes to BMW. They're good cars, way overpriced for all the problems you have with them. For the record, the "S" package is not comestmetic. an A5 vs S5 has about 121 more horsepower, suspension upgrades, brake changes and much more.
          jtav2002
          • 2 Years Ago
          @Razorrandy
          Razorrandy,. don't comment if you don't have a full grasp of Audi's lineup. He wasn't referring to S and RS badged cars, he was referring to S line appearance packages they had available which were cosmetic.
        Ak74
        • 2 Years Ago
        @G Viktor Marshall
        Right on
      Smooth Motor
      • 2 Years Ago
      BMW and Mercedes.............most confusing naming conventions.
        J
        • 2 Years Ago
        @Smooth Motor
        Mercedes has nothing on BMW when it comes to crazy naming schemes.
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