Last year, Greenpeace targeted Volkswagen with its VW Dark Side campaign. A twist on the popular Star War-themed Passat commercial that debuted during the 2011 Super Bowl, VW Dark Side pointed out that VW wasn't doing as much as it could to further the cause of more efficient vehicles.

This year, Greenpeace is updating the attack with the Golf 7 Jedi Edition (the VW Dark Side URL now redirects to the Jedi Edition site) that launches, coincidentally, right about when the real new Golf comes out next month. The Jedi Edition is a "A hybrid diesel that does 315 miles per gallon" and has, due to some sort of Sith power, "A petrol engine that will do 282 miles per gallon." It also "Emits 75% less CO2 emissions than your average car."

As confusing as a diesel/gas powertrain is, the real message here, according to the Greenpeace blog, is:

Don't you just hate it when someone has the power to make a real difference, but won't use it? Take Volkswagen for instance. It's Europe's biggest car maker, eager to display itself as a friend of the environment and known worldwide for its high standards of engineering.
Yet for years VW has failed to put its money where its mouth is and commercially produce cars that are both cheap to run and emit far less CO2 than the rest of the market. ...
So if over the coming weeks you hear gushing stories about VW's new 'green' Golf VII - don't believe the hype
.

A short intro video, which raises more questions than it answers, is available below.



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    • 1 Second Ago
  • 15 Comments
      • 8 Months Ago
      "Don't you just hate it when someone has the power to make a real difference, but won't use it?" The ego-smitten ivory tower-brigade at Greenpeace doesn't realize that sentence applies to them as easily as it could be VW. At present, I'd credit VW more than the crew who have turned enviro activism into an amorphous religion.
      • 8 Months Ago
      I agree with the other comments about Greenpeace. There is no doubt in my mind that they are doing more harm than good at this point. The issues are complex. The organization suffers from a group version of the Dunning-Kruger effect.
      winc06
      • 8 Months Ago
      Jetta Hybrid in October. Up on the VW site. http://web.vw.com/hybrid/
      Giza Plateau
      • 8 Months Ago
      http://neven1.typepad.com/blog/ 2012 will be a record year for minimum ice on the north pole. By a solid margin even.
      krona2k
      • 8 Months Ago
      Greenpeace is no longer a rational organisation, if it ever was. I think part of the problem is as environmental awareness has become more mainstream they have had to do more crazy things to get noticed.
      JakeY
      • 8 Months Ago
      If there's one thing VW (including their Audi division) is good at, it's creating plenty of appealing concept vehicles that never make production. The corporate line seems to be that diesel is the future and that they will take a "wait and see" approach to all other alternatives.
      RC
      • 8 Months Ago
      DV should be leaking some oil @ VW HQ, it goes with the dark theme and all.
      r.gk
      • 8 Months Ago
      Greenpeace should just publish the MPG numbers each month of cars. No need for the drama. VW will then stand out as a poor MPG car maker. Kia is kicking butt in the MPG race. Ford is too.
        skierpage
        • 8 Months Ago
        @r.gk
        web.vw.com/hybrid says "45 combined mpg projected estimate based on manufacturer's preliminary testing." That's quite excellent. Combining diesel and hybrid sounds expensive, so this could be a low-volume halo car. I expect most VW buyers will be happy with regular Jetta TDI's 34 mpg combined. What happened to VW's plans to offer plug-in hybrid models across their range? A bunch of VW plug-in models were due by 2013. Greenpeace sort-of has a point, though so far the campaign is confusing.
      paulwesterberg
      • 8 Months Ago
      VWs CEOs are a lot like sith lords in their devotion to planet killing combustion engines.
        krona2k
        • 8 Months Ago
        @paulwesterberg
        i hope, and believe the market will punish them over the next five years. Saying that we don't really know what actual production plans are in the pipeline, not every plan is visible via concept cars.
      Greg
      • 8 Months Ago
      Greenpeace would save more CO2 and improve the world more if they stopped breathing.
      jayss2k07
      • 8 Months Ago
      Well, I love the redhead.
      A_Guy
      • 8 Months Ago
      I fully support green initiatives and green vehicles, but this is just dumb.
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