Here's a tip for those who market hybrid electric vehicles: you can pretty much forget about people who love to lease – not just the lease itself, but swapping the lease. According to a new survey just released by Swapalease, the majority of respondents declined to pick an answer to the question of what was their dream hybrid.

Sure, the sample is limited – not man more than 200 Swapalease nationwide members participated – but to not have any answer to "What's Your Dream [hybrid] Car?" is kind of astonishing. Not even the hybrid flagship, the Toyota Prius, has seen any additional interest on the site, despite rising gas prices. Average daily searches for the Prius on Swapalease.com have fallen 16 percent since the beginning of July.

Participant in the Swapalease program tend to leave their leases early, so they're already unusual car shoppers. Leasing makes up a smaller proportion of U.S. new car sales than loans, but Swapalease users are constantly checking out their new car options. Hybrids haven't won them over, just as they haven't done with most than two-to-three percent of the overall car buyer population in any given year.

"It's not terribly surprising that hybrids haven't topped the list of people's dream cars. So far, hybrids have tended to be utilitarian-looking vehicles, not sleek and fast-looking, and their relatively new, unfamiliar technology has only resulted in sales to about three percent of U.S. car shoppers in the decade-plus that they have been available," Edmunds.com Features Editor Carroll Lachnit said in the Swapalease press release (available below).

Hybrids scored lowest among possible dream cars, even when price is not an issue. Many respondents wrote in saying they feel diesel is the preferred source of fuel efficiency for the future. "People might be dreaming of fuel independence and better gas mileage, but they aren't dreaming about hybrids," said Scot Hall, executive vice president of Swapalease.com said in a statement. "Our dream car survey illustrates that people want more 'fast and furious' in their vehicle of choice, not 'lean and green.'"
Show full PR text
Want A Hybrid? Not In Your Dreams

Literally, When People Dream About Their Ultimate Car, Forget Hybrids


CINCINNATI, Aug. 21, 2012 /PRNewswire/ -- America may be a nation of 'going green,' but a recent Swapalease.com survey revealed hybrids score lowest among possible dream cars, even when price is not an issue. In fact, many respondents wrote in saying they feel diesel is the preferred source of fuel efficiency for the future.

More than 200 Swapalease.com nationwide members participated in its "What's Your Dream Car?" survey, which ran from July 15 through August 15. When given a choice in the survey of their favorite hybrid, the majority of respondents declined to choose. Even rising gas prices haven't spurred additional interest in the Toyota Prius, as average daily searches for the hybrid on Swapalease.com have fallen -16 percent since the beginning of July.

"People might be dreaming of fuel independence and better gas mileage, but they aren't dreaming about hybrids," said Scot Hall, Executive Vice President of Swapalease.com. "Our dream car survey illustrates that people want more 'fast and furious' in their vehicle of choice, not 'lean and green.'"

"It's not terribly surprising that hybrids haven't topped the list of people's dream cars. So far, hybrids have tended to be utilitarian-looking vehicles, not sleek and fast-looking, and their relatively new, unfamiliar technology has only resulted in sales to about three percent of U.S. car shoppers in the decade-plus that they have been available," stated Edmunds.com Features Editor Carroll Lachnit. "Diesel popularity is understandable, as diesel cars get phenomenal mileage and don't require drivers to get used to anything new, other than pulling up to a different pump at the gas station."

Overall, the BMW and Mercedes brands held the greatest sway with respondents, with those brands capturing a large overall percentage of their applicable categories. Among luxury SUVs, the Land Rover Range Rover held 29 percent of the vote, with 26 percent of voters writing in options like the Porsche Cayenne and the Hummer 2. Write-ins account for 24 percent of the response for the convertible category, with the Audi R8 Spyder and the Porsche 911 Turbo Cabriolet accounting for another 40 percent between them.

The ever-popular Ford F Series was the hands-down winner for pickup trucks; the Maserati Quattroporte just edged out the Mercedes S550 4Matic and the BMW 750i xDrive in the luxury sedan category. The Ferrari 559 GTO won sports car honors, and the write-ins for this category included a "67 boss Mustang fastback" and a "2012 Chevrolet Camaro in yellow and black with 0 miles on it," showing that sports cars in particular hold a very specific spot in car enthusiasts' hearts.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 23 Comments
      Spec
      • 2 Years Ago
      People that over-pay for image tend to . . . well over-pay for image. Shocking.
      PR
      • 2 Years Ago
      Wow, they just figured out that the Prius doesn't fall into the same category as the Maserati's, BMW's. Mercedes, Land Rovers, Ferrari's, and etc that they list in the Press Release as top choices. Shocker! Maybe the issue is that the folks self-selecting to take this survey are on that site as looky-loos that dream of driving cars that they will never actually will. The car fapping fantasies of dreamers and wanna-be's really have no real impact in the real world Maybe typical Prius buyers are more practical and just go out and get the car they want and never bother with lease-swapping sites because they got the right car in the first place?
        EZEE
        • 2 Years Ago
        @PR
        I wouldn't even know how to fap a car. Probably something to do with the dipstick. Or maybe, the intake. One girl I knew would probably like to use the timing BELT and CHAIN....
          sirvixisvexed
          • 2 Years Ago
          @EZEE
          Your whip had a chain? I fapped my car once....blew out two tires.
          PR
          • 2 Years Ago
          @EZEE
          EZEE -- It's easy. Wax on the car, Wax off the car....
      Smith Jim
      • 2 Years Ago
      Slightly off topic: I never considered leasing a car but I'm not eligible for the EV tax break and lease deals on the Chevy Volt are amazing.
      • 6 Months Ago
      I am very fond of driving a variety range of cars on a annual basis. Your short term car lease plans is perfect for me. Glad to come across your services. http://www.emlease.co.uk/
      Peter
      • 2 Years Ago
      The Prius is... well boring. Doesn't help that it comes from Toyota that, with the recent exception of the Toyobaru, isn't into tossable cars. Wait a moment and see what happens when the new Ford hybrids come out. The game may change then when there are credible alternatives.
      Ford Future
      • 2 Years Ago
      The book "The millionaire next door": Millionaires NEVER Lease. People who lease can't do simple math, they're buying status, they don't have brains, they're upperclass, but not rich. The idea of turning in an expensive status symbol into an INVESTMENT, is not something they can comprehend. A lease allows the almost rich to PRETEND to be rich, that's the goal, not investing in their future, just feeding their ego's.
        PR
        • 2 Years Ago
        @Ford Future
        The business millionaires I know don't even own their own daily drivers. Their daily cars are all leased by the companies they own or are partners in, using 2-year business leases. The cost of the lease is 100% booked as a tax-deductable expense for the business, so they don't have to play around with asset depreciation rules. If they get tired of it after a year, they hand it down to someone else in the company who's car lease is ending, and they get a brand new car. A New car basically whenever they want. All paid for by the company. 35% of the lease price is paid through lower corporate taxes. That's how millionaires play the game, they get someone else to pay their bills. A BMW 2013 650i xDrive Gran Coupe, fully loaded and leased on a corporate 2-year lease is about $20,000 dollars a year, all tax deductible to the company, reducing the company's taxes by about $7,000 dollars a year, every year. If you and I want a $7,000 dollar reduction in just one year of our taxes, we have to shell out extravagant early adopter prices to buy an EV or REEV well beyond the $7.5K tax break, and then STILL get accused of being socialists...
        BigJ
        • 2 Years Ago
        @Ford Future
        Bingo!
      paulwesterberg
      • 2 Years Ago
      People suckered into thinking that leasing make sense are also suckers when it comes to operating costs.
        2 Wheeled Menace
        • 2 Years Ago
        @paulwesterberg
        Yupyupyup If it wasn't such a high profit item for car makers/dealers, they wouldn't be pushing it on you so hard.
      Ele Truk
      • 2 Years Ago
      So let me get this straight. People who want to keep changing cars, don't want to change to a Prius. People who own a Prius don't want to change their car? So this is news how?
      Ryan
      • 2 Years Ago
      I've never understood anyone who chooses to lease a car. They are either faking that they have more money than they do, or just want a prearranged sale at the end of the lease. Anyways, after what GM did to the EV1, I will never lease a car.
        Ele Truk
        • 2 Years Ago
        @Ryan
        That's pretty simple: monthly payments are lower. So either you save money buying a car, or you get into a nicer car than you would buying one. Sure, you don't own the car, but then unless you pay cash for a car, the bank owns the car until it's paid off.
      SVX pearlie
      • 2 Years Ago
      Hybrid owners are looking for the absolute cheapest way to reliably get from A to B. Leases are designed to get the "more" car for a given monthly payment, paying no need to long term costs, and a lifetime of leasing. People looking keep ultimate cost down on gas aren't spending it to make a leasing company richer? Wow, who knew?
      Rick
      • 2 Years Ago
      Not into leasing absolutely anything would rather pay cash, biggest problem is a total "lack of products" in the UK, l am sitting on the sidelines with a pile of cash doing absolutely nothing. Would pay cash instantly for an awesome RHD Via Motors 120 MPG/40 Electric Chevy Silverado light duty E-REV pick-up truck. But the nearest thing fro Chevy we get in the UK is a very small total unpractical 7 MPG Holden rebadged Vauxhall Maloo that costs $79,000, that only real use is collecting dog pooh and collecting garbage bags from trash bins in parks "Fast" where 0-60 times of 4.9 seconds & 155 MPH are banned, most parks in the UK have 10-20 MPH Speed limits, how many Holden Maloo's will Vauxhall sell in the UK in the next 10 years? ZERO. Who is keeping Chevy Via Motors Pick-Up, Vans & SUV E-REVS most UK companies are screaming out for, and sending us crap no one wants to buy. Only one hapless company.
        krona2k
        • 2 Years Ago
        @Rick
        If you've got loads of cash and want something economical why not get an Ampera? I haven't seen a bad word about it so far (discounting fires weeks after a crash test).
          Rick
          • 2 Years Ago
          @krona2k
          Sorry absolutely love the E-REV technology but FWD cars are not my cup of tea, if it had been a quality car producers RWD drivetrain Caddy E-REV Ampere at the same price, l would have one sitting on my drive right now.
          krona2k
          • 2 Years Ago
          @krona2k
          Had a thought, based on what Ford Future said, why not test drive an Ampera just to see if it suits your preferences?
          Ford Future
          • 2 Years Ago
          @krona2k
          The battery in the Volt/Ampere makes it track more like a mid engine or rear-engine car, although it is still front engined.
        krona2k
        • 2 Years Ago
        @Rick
        Maybe BMW will float your boat, anyway I'm not sure FWD vs RWD makes a huge difference in day to day driving in modern cars. I haven't driven RWD though so I probably shouldn't comment!
    • Load More Comments