In order to combat declining attendance at races, NASCAR is looking to tap into a new demographic of fans by teaming up with Fox Deportes to attract more Latino race fans. Starting with the 2013 season, Fox Deportes will provide coverage for 15 Sprint Cup races including six live races as well as creating original programs and news updates for the sport.

According to, Fox Deportes is the top Latino sports network in the U.S. and the network already covers Formula One racing, but this deal will bring NASCAR's most prestigious Sprint Cup Series to Spanish-speaking fans. Not surprisingly, the live broadcasts will come from the sport's most popular venues including Talladega and Bristol and Daytona – including the 2013 Daytona 500 and Daytona Shootout – which will mark the first time there will be a Spanish-speaking broadcast for "The Great American Race."

More than just race coverage, Fox Deportes will also create a series of original shows including four 30-minute productions that aim to introduce Latino race fans to the history of stock car racing.

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    • 1 Second Ago
      Tommy Peters
      • 2 Years Ago
      If NASCAR is realistic it will not try to outwit the public. It grew too fast because of the cable coverage and it is not viable with the economy like it is today. Once you have attended several races you get it. Hot, too many people, no replay, 5 dollar hotdogs, a zillion people with their hands out, maybe if you are lucky you get a good seat and are looking when something happens. Then they took the traditional venus that had grown the sport and moved to places where there were more people but less fan support. In other words the sport was better when they raced at places like North Wilksboro, Rockingham, Hickory, and twice at Atlanta and Darlington. The mile and 1/2 D ovals are mosty boring tracks and who cares about a race in New England, Las Vegas, Chicago, or the other NEW tracks. All the stuff about "the Chase" is hokey and with only several teams who can win there is less and less driver support. Teams should only have 1 car and anyone who sells cars, motors, and running gear to teams should have to sell them to anyone who has the money to pay for them. In other words NASCAR is too big for it's britches and like social security it can not survive like it has in the past, but will have to because there is no viable alternative.
      • 2 Years Ago
      I'm tired of this catering to Latinos crap. If I chose to live in Mexico, I'd learn to speak Spanish. If I chose to live in Germany, I'd learn to speak German. If I chose to live in France, I'd learn French. Learn the language.
        Mike Collins
        • 2 Years Ago
        Funny, I was echoing the same exact point, then I get bombarded with just plain stupid 'insults' by tools like BBLateModel......the 104 should have been my first hint! I agree Kevin....speak the language!!!!
      • 2 Years Ago
      HMMMM, now am I going to have to press 1 on the remote to get it in English?? Let them learn to speak English, if I went to their country I would expect it to be in spanish, but not here.
      • 2 Years Ago
      The decline in attendance in my Opinion ( I have gone to over 100 races in 30 years) being from NC, They used to sell tickets for $45 and you can buy a hotdog and a beer for $5, A few years ago when everyone was going and the economy was great tickets climbed tp 125.00, beer was $5, hot dog were $5 and you couldnt get any tickets as large companies were buying them up with sponsorship money and the average guy couldnt get a ticket, If you wanted a ticket to Bristil, you had to get a ticket from a will if someone died as you coulld get one IF you had the $150, the drivers all are getting millikns of dollars to drive and they have priced the average guy right out of the sport, Most of the races end in Yellow, White, Checker finishes, or early Rain ends, A real driver could race in the rain, JUST SLOW DOWN. I wish I didnt have to work when it rainsm but I have to, I just drive slower to work, Dont bikes, Indy and Rolex 24 race in the rain. Also all of the cars are the same now except the engines so it is just like IROC and IT AN'T TRUE STOCK CAR ANYMORE. Its Better to go to the local dirt track and have fun, At Darlington in the infield on Friday night before the Saturday night race, security came to my MotorCoach at 9:30 and said we were makig too much noise that the retired couple next to us was trying to sleep, WTF????
        • 2 Years Ago
        AMEN....NASCAR needs to put the "STOCK" back in stockcar racing
      SCOTT !!!!!!!!
      • 2 Years Ago
      As long as they don't try to screw with my regular televised race. They are already bad enough at showing the race. Oh if we could have it only shown on FOX. I too was a NASCAR fan when the word Winston was connected to it.
      • 2 Years Ago
      This the USA English only
      • 2 Years Ago
      If they are trying to build a new fan bsae on Montoya, they are making a mistake. I am expecting the other 42 drivers to petition for his removal from the Sprint Cup Series , any day now. He is just too reckless and dangerous to drivers, officials, and fans alike,
        • 2 Years Ago
        He has offically hit everything on a track except the pace car and thats only because he can't catch it.
      • 2 Years Ago
      go ahead and broadcast in spanish as long as you use them as speedbumps on pit row too. NASCAR is an american sport, always has been always will be. they can learn english or go watch soccor
      • 2 Years Ago
      Declining attendance? well like everything else, are we going to push 1 for spanish, 2 for english, 3 for chinese, etc, etc,. This nascar revolation has made me think, really think, do I need to watch some coddling BS about like the wwf. Nascar there is a reason the attendence is down. Why dont the France family cut the ticket prices in half and make them free to the spanish speaking fans (all 3-4 of them). Plus make the drivers wear mask so you dont know who they are. I am done watching nascar.
      • 2 Years Ago
      For years, NASCAR has been trying to kill the only remaining American sport....first by letting non-American sponsors to be advertised during races and on the cars, then restrictor plates to slow down RACING ( means going the fast) then making all the car bodies the same.....what's next???? Racing on Mother's Day???
      • 2 Years Ago
      Do the "Hail Maria" of all passes and have J-Lo drive the pace car too.
      • 2 Years Ago
      NASCAR is uniquely American and evolved on American soil amongst prideful country folks where the language is English, and as long as NASCAR remembers where it's roots are planted, they'll be fine. Keeping the tracks American as well , meaning all signage should be in English to reflect the sports roots. Even Juan Pablo Montoya understands the importance of learning English to integrate into the sport . If NASCAR decides to reinvent stock car racing away from it's roots, they might as well take the fenders off........
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