According to Jay Leno, "The only time people in L.A. go off-roading is when they are about to get a D.U.I." That may be the case, but if you are looking to hit the trails with something inherently tough, but with a classic look, the folks at Icon are the people to see about it. The builder, known for retro-look off-roaders with serious trail chops, has done its thing with the CJ and FJ. Now the Icon brand (not to be confused with Iconic the makers of a reinterpretation of the Shelby Cobra) has rolled out its Bronco redeux, and brought it by Jay Leno's Garage.

Icon CEO and Lead Designer Jonothan Ward dropped in at Jay's with one of his creations. Ward explains that he goes around the country looking for rust-free, unmolested Bronco bodies, and fits them to a fully modern chassis. There are disc brakes all around, front and rear lock-on-the-fly differentials and a brand new Ford Coyote engine shoehorned under the hood. The 5.0-liter mill makes an ungodly sound.

Click below to watch Jay talk about a vehicle that differs greatly from other performance cars that swing by his garage.


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  • 16 Comments
      • 2 Years Ago
      [blocked]
        James
        • 2 Years Ago
        The Icon Bronco is worth every penny. Let me know when you find a better off-road consumer-available vehicle, at any price.
          toddy143
          • 2 Years Ago
          @James
          It's called the SVT Raptor. Comes with a 3/36K warranty too, I seriously doubt icon is going to fix anything that breaks after day one of ownership.
        bleexeo
        • 2 Years Ago
        And not really something you would want to thrash off road.
      LOLO
      • 2 Years Ago
      Is anyone else tired of the icon bronco. Milking the cow much log into bronco forums restoration section many more ppl have come up with the GENIUS idea of restoring a bronco. some of them before this one STRANGELY enough. We should expect another story in one month.
      Cool people
      • 2 Years Ago
      LOVE those original Broncos ! FoMo get on that !
      AngeloD
      • 2 Years Ago
      Why bother with old Bronco bodies. Ford has authorized aftermarket suppliers to sell new productio n Bronco bodies in white. Everything else is most likely available NOS from your local Ford dealer.
      Brex
      • 2 Years Ago
      The attention to detail is impressive. I know guys like to bash Jay but when Jonothan Ward said they teamed up with Nike on the Bronco, rather than saying, "Really! Tell me about that.", he says, "Ya, ya..."
      James
      • 2 Years Ago
      Best Leno's Garage episode ... ever. That is a truly rare and righteous vehicle.
      Jonathan Ippolito
      • 2 Years Ago
      Ford would be smart to give this Bronco a good look over so they can see how to build a great SUV ! Lately it seems Ford has no clue how to build an SUV anymore . The Broncho should be the inspiration for all Fords SUV's instead of the bean counters at Ford who are currently the inspiration for Fords entire lineup .
      David
      • 2 Years Ago
      great work! I really enjoyed watching this video.
      • 2 Years Ago
      [blocked]
      Arch
      • 2 Years Ago
      Awesome car and company. Sounds insane too.
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