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Just don't tweet from behind the wheel, Okay?

Chicago is the most recent city where General Motors is looking to promote its Chevrolet Volt extended-range plug-in by offering hardcore Tweeters and other social-media mavens free extended test drives.

Chevy is targeting 300 of Chicago's most active social-media users with offers of free, three-day Volt test drives for waxing poetic – in 140 characters or less – about the model, the Chicago Tribune reports. GM is looking for hardcore Tweeters with "influence in technology and green issues."

Earlier this year, GM ran similar promotions in Los Angeles, Seattle, San Francisco and Denver. For each metropolitan area, the automaker targets social-media users within a 45-mile radius, the newspaper says. The Volt has long been a part of social media sites like Facebook and GM isn't the only automaker to use your online presence to try and sell you cars.


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    • 1 Second Ago
  • 14 Comments
      • 3 Years Ago
      I did this 3-day Volt experience. Was cool, but it was a Tuesday-Thursday. Would have been a lot cooler to have it over a weekend.
      Rick
      • 3 Years Ago
      Superb E-REV technology gotta be worth a tweeting, although Chevy Volt is not my cup of tea l would never buy one ever personally, l would tweet all day, all night long & all year long to get an extended test drive in a Via Motors 120 MPG/40 miles on electric power Chevy Silverado E-REV thats going on sale to the masses next year, what an awesome bit of technology E-REVS are. Its a shame we won't ever see it in the UK though, l think British companies awash with cash sitting on the sidelines would snap up all the Via Motors Chevy Pick-up, SUVs & Van E-REVs Chevy could supply here they break all CO2 taxation rules in the UK. Instead all we get is the $79,000 Holden Maloo from hapless GM Europe will sell ZERO sales in the UK.
      goodoldgorr
      • 3 Years Ago
      Why aren't they blogging here instead of twitter.
      carney373
      • 3 Years Ago
      "GM is looking for hardcore Tweeters with "influence in technology and green issues."" GM is overlooking another real and potential source of sales: people like me, hawks and other patriots heavily concerned about oil's effect on our national security. Why do you think former CIA Director Jim Woolsey is a Volt owner and advocate (and had an "Osama bin Laden hates this car" bumper sticker put on it)?
        Ziv
        • 3 Years Ago
        @carney373
        Just a few years ago the US was sending right around $1,000,000,000 ($1Bn.) overseas every DAY for imported oil. Obviously, a lot of this money was being sent to Canada, which is the least worst place for us to be importing oil from. But a lot of that Billion dollars a day was going to support Hugo Chavez, the corrupt regimes in Saudi Arabia, Nigeria and Angola. But since oil is a fungible good, our imports support Russia as well. The main reason I want the Volt is that it will allow me to drive my 12,000 miles a year while using just a few gallons of gasoline imported from countries that don't like us, without worrying about the 73 mile AER. And it is cool as h***.
      • 3 Years Ago
      The Klout perks has been really successful. A nonstop stream of new people introduced with the Volt that are impressed with the car. It helps stamp out the negative nonsense by people who know nothing about the car but are determined to take cheap shots at it in social media. Lots of Volt information here: voltowner.blogspot.com
      EZEE
      • 3 Years Ago
      Cool idea. They reward people for pushing their product. Always rather dumb when people BUY logo t-shirts. Essentially paying someone to advertise for them. In this case, GM pays you (in the form of a car). Good job, GM.
        carney373
        • 3 Years Ago
        @EZEE
        The point of buying logo year is to advertise yourself, not the product. The logo has so much prestige that you're willing to pay to be associated with it, so that the presige rubs off on you.
          carney373
          • 3 Years Ago
          @carney373
          I meant gear, not year. Join the 1990s and enable comment edits, AOL.
      Ziv
      • 3 Years Ago
      Nice marketing hook. Everyone I have met who has driven a Volt has raved about it. Combine people who tweet a lot with a Volt in the driveway, and you get a ton of positive tweets about the Volt. I am kind of surprised, this actually makes sense and the work of GM's marketing department hasn't exactly matched their engineers excellence with regards to the Volt.
      markrogo
      • 3 Years Ago
      I took one of these drives and for a number of reasons never got around to finishing up my post on the topic. I should have it done soon, and I'll make sure it's exposed to ABG readers.
      paulwesterberg
      • 3 Years Ago
      ABG blog articles are now sourced entirely from Automotive PR tweet links.
      Ziv
      • 3 Years Ago
      Wow, that was an awkwardly crafted paragraph! How about an edit function?
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