According to Automotive News, Hyundai is working on a smaller rear-wheel-drive car aimed squarely at the BMW 3 Series. Reportedly dubbed "RK" internally, this new model will not launch until 2015 at the earliest, according to the report.

Details on this new entry-level performance sedan are slim, with Automotive News only reporting that the new model will use a version of the rear-wheel-drive platform that underpins the Genesis Coupe.

In other RWD Hyundai news, AN states that the larger Genesis sedan is still on track for a complete refresh, with the new model expected to arrive by the end of 2013 at the earliest as a 2014 model. As we've reported before, the next-generation Genesis will also likely benefit from optional all-wheel drive. Hyundai's Equus flagship is also scheduled to get a slight refresh in the near term, debuting next summer for the 2014 model year.


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    • 1 Second Ago
  • 99 Comments
      m
      • 2 Years Ago
      Here will come a new challenger... Huyndai "RK"... but before it, the 3 series and F30 LCI will have to dust off the following: ATS, the next IS, the next C-class, the next A4, the next A2, and eventually hopefully a proper RWD from Honda/Acura ...
        carguy1701
        • 2 Years Ago
        @m
        >Honda >RWD Doubtful. their multipurpose RWD platform died in the GFC, and they haven't shown any impetus to restart work. An FF-based chassis with SH-AWD is fine for the masses, but it can't match the thrill that a proper FR setup (which Honda knows how to do) offers.
          luigi.tony
          • 2 Years Ago
          @carguy1701
          Guess you missed the comparison of the TL sh-AWD to the 3-series, Audi...and it beat all competitors on a race track.
      Bryan Pizzuti
      • 2 Years Ago
      Hyundai makes nice appliances, but they can't out sport-sedan BUICK, much less Mazda, much less BMW. It's going to take them a lot of work to get to that point, though i give them credit for being game to give it a try.
        Darius
        • 2 Years Ago
        @Bryan Pizzuti
        Even the base Genesis Coupe 2.0T destroys the sportiest thing that Buick makes(the Regal GS of course) with its 5.7 0-60 and .97g grip(much higher than the 328i I might add) So please make the visit to 2012. This 3-series fighter will essentially be a 4-door Genesis coupe with higher grade materials.
        max
        • 2 Years Ago
        @Bryan Pizzuti
        haters gona hate
        NightFlight
        • 2 Years Ago
        @Bryan Pizzuti
        Any of the Genesis sedans would like to have a word with you. You don't even have to bring in the 5.0 R-Spec.
        Justin Campanale
        • 2 Years Ago
        @Bryan Pizzuti
        The Optima 2.0 and the Regal GS pretty much have the same handling and performance, and the Genesis R spec > anything Buick makes.
      Jake
      • 2 Years Ago
      We seem to be seeing a return to more rear-wheel driven cars, which is refreshing. What's next? Giving people the option of a manual?
      Black Dynamite
      • 2 Years Ago
      Hyundai "fighting" BMW will be hard, since Hyundai is truly afraid of building a luxury marque. That's like a City Councilman fighting the President of the United States. When Hyundai grows a pair, and competes as a luxury brand, then they can mention BMW and Lexus, etc. Not before...... BD
        creamwobbly
        • 2 Years Ago
        @Black Dynamite
        I don't think they're afraid -- it's a skills gap in every single department, right down to overall design with their unmatched window lines and crease lines. It's not that I wouldn't be seen dead in a cheap car -- it's just that a budget car company trying to pass itself off as a luxury or performance maker is hilarious in its own way.
          Black Dynamite
          • 2 Years Ago
          @creamwobbly
          It takes a pair of maracas to go up against the BMW's and Mercedes' of the world. Hyundai clearly doesn't have them..... BD
        Tha Arkitek
        • 2 Years Ago
        @Black Dynamite
        I honestly don't see this as a reason. A name doesn't change anything. What's the difference in Toyota & Lexus having to separate divisions and Hyundai operating a standard and luxury division under one name? At the end of the day, they money, ideas and innovation is coming from the same people. So I guess Lexus, Infiniti & Acura shouldn't be trying to sell their watered down entry-level offerings under a luxury brand name?
          Black Dynamite
          • 2 Years Ago
          @Tha Arkitek
          The difference is Lexus selling 250k luxury cars a year and Hyundai selling 1/10 that amount. The difference is the Lexus name stands for excellence, and Hyundai not so much...... BD
        imoore
        • 2 Years Ago
        @Black Dynamite
        "Hyundai "fighting" BMW will be hard, since Hyundai is truly afraid of building a luxury marque." They're already competing against BMW, and doing quite well, proving you don't have to launh a new brand in order to compete. "That's like a City Councilman fighting the President of the United States." Try Republican party, Conservative Congressmen, Arizona Governor, adn you're quite on target. "When Hyundai grows a pair, and competes as a luxury brand, then they can mention BMW and Lexus, etc." Been doing that since 2010, and even longer in Korea and a few Asian countries. Where have you been?
      simianspeedster
      • 2 Years Ago
      Let's be realistic: Hyundai will not build a true 3 Series challenger on their first try, but they will build something that''ll likely be 80% as good for 60-70% of the price. And on their second try, they'll probably get closer to 90% as good. And that's the point -- Hyundai does not have to topple BMW right now, they just have to chip away at them one conquest purchase at a time. Hyundai is proving that they have the ability to continually improve their cars with big leaps in every model generation, their quality has improved remarkably in the last decade and they're still maintaining a very cost-competitive position in every market where they have a product offering. I think I'm starting to understand why Hyundai didn't start a separate high value brand like Toyota, Nissan and Honda. I think they're going to do everything in their power to elevate the Hyundai brand as a whole rather than leave it as their value brand and try to establish another premium brand at the same time. It may work, it may not, but there's no questioning their progress in the last decade. And one more piece of information that may rub some people the wrong way, but I call it like I see it: the new F30 3 Series (MY2012+) is an easier target than the previous E90 model. It does not distinguish itself as a driver's car to the same degree as its predecessors. With its all electric steering and an efficient, but innocuous 4 cylinder turbo replacing the inline 6, it doesn't feel as special to drive. In short, it makes you wonder if it's worth the $42-48K asking price that's common for a well-equipped 328i. How do I know? We have a 2011 E92 Coupe and a 2012 F30 328i Sedan and they are very different cars. BMW's are slowly getting softer and more generic while Hyundai's are quickly getting harder and more focused -- the next decade is going to be interesting indeed!
        Bryan Pizzuti
        • 2 Years Ago
        @simianspeedster
        Maybe BMW is ceeding the drive to Mazda.
        over9000
        • 2 Years Ago
        @simianspeedster
        Let's be realistic: most of BMW's target audience are snobs. Hyundai already established itself as a contender with Equus and Genesis, and I still don't see many of them around.
          simianspeedster
          • 2 Years Ago
          @over9000
          It's going to take time, but Hyundai is on a clearly upward trajectory. As the 3 Series climbs closer and closer to $60K for a well-equipped model and other brands become more competitive, I think many people will start thinking about relative value.
        Gorgenapper
        • 2 Years Ago
        @simianspeedster
        Hyundai did not build a true RWD sports car on their first attempt with the GC, nor with the refresh/upgrade for the 2013 models. The power is certainly there, but the overall execution is lacking. I feel that Hyundai is one or two generations away from making the ideal GC, which will be the one that finally lives up to expectations and accurately reflects what the company was aiming for in the first place. They just need to focus on making it a better driver's car first, and stop letting everybody in the company give their input in its making - fake hood vents and out-of-sight performance gauges....really? Apply this same iterative development process to the upcoming 3-series competitor and we can see that Hyundai might be able to dial it in within two generations. It will not be equal to the 3-series in every way, but it will be a better bang for the buck, so to speak. People who are put off by the price of the luxury brand will be attracted to the value proposition that the Hyundai car represents.
      Marcus
      • 2 Years Ago
      Fight all you want to, its never going to beat the 3 series.
        Teleny411
        • 2 Years Ago
        @Marcus
        If they can keep the weight down, who knows...
        oRenj9
        • 2 Years Ago
        @Marcus
        This attitude will be their demise. Remember when the Japanese could never build something as good as an American vehicle?
      That Guy
      • 2 Years Ago
      Pretty sad when Hyundai understands the luxury market better than Lincoln. Of course, this is nothing new...look at the proper V8, RWD Genesis VS the FWD Taurus rebadge Lincoln sells...
      stuckonthebridge
      • 2 Years Ago
      The Americans and Japanese could barely do it, so I doubt the less-abled Koreans can.
        jmw12382
        • 2 Years Ago
        @stuckonthebridge
        You living in the stone age? Since when Americans produce quality stuff nowadays? They all outsource their stuff abroad. Also be more informed that Korea surpasses Japan in semiconductors, batteries, shipbuilding, LED panels etc.
      _I_I_II_I_I_
      • 2 Years Ago
      BMW, be very afraid. Hyundai, pulllleeeeeeease make this an original design that appeals to the 3-series customer, NOT a knockoff.
      mchlrus1
      • 2 Years Ago
      I think it's funny how highly hyundai looks upon it's vehicles. They view their brand as being higher as high as a BMW or Cadillac. Cadillac can make a 3 series fighter because they are the same genre. If Hyundai wants to make a car like that they should aim it at a cheaper 6 cyl sports car. I cannot compare a 3 series to a Hyundai sorry. Every time I see an Equus, oh wait, I never seen one on the road. Shows how people still think of Hyundai as being an economy brand. It's not that I don't like them but that's not the image that they can get.
        David Donovan
        • 2 Years Ago
        @mchlrus1
        Cadillac already has the cheaper 6 cylinder car with the FWD XTS. Until Cadillac has a proper RWD, V8, full sized sedan then they're pretenders. It's hard to say Cadillac is some sorta luxury leader when their biggest car is built off of the Chevy Malibu platform which basically sums up everything you need to know about the "luxurious" Cadillac.
          NightFlight
          • 2 Years Ago
          @David Donovan
          Ding ding ding! We've got a winner!
        gtv4rudy
        • 2 Years Ago
        @mchlrus1
        You know mchirus1, after seeing an Equus on a dealer lot, I was really impressed. I hate to say it but there is no Domestic brand that has a presence of luxury and prestige as that Equus I saw that day. It looked stunning and with no identifiable badges on the car, you'd think it was made in Japan or Europe.
      El Angel
      • 2 Years Ago
      Hyundai is starting to be my fav auto company.
      muspod
      • 2 Years Ago
      Hyundai problem is their residual value. The car value drops like a rock so the smart luxury car buyer won't buy them. Bad investment. That's why the E class Accord Camry etc are the market leaders. Also the way the dealers sell them, No credit check - no money monday gimmick gimmick..Only attracts loosers that have no credit and trash their cars. = low resale That's Hyundai's and Kia's problem. Smart buyer would consider a yr old v8 or v6 genesis for 25K.
        Awhattup
        • 2 Years Ago
        @muspod
        new ones are actually pretty good at holding the value...
        Scr
        • 2 Years Ago
        @muspod
        Their residuals are rising...quickly. For a long while, used Sonatas were ore than new ones. Used Sonatas and Elantras are very expensive and are holding their values nicely, as are the Genesis cars.
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