• Chevrolet Silverado Rescue Squad at the Woodward Dream Cruise front 3/4

  • Chevrolet Silverado Rescue Squad at the Woodward Dream Cruise front 3/4

  • Chevrolet Silverado Rescue Squad at the Woodward Dream Cruise side

  • Chevrolet Silverado Rescue Squad at the Woodward Dream Cruise side

  • Chevrolet Silverado Rescue Squad at the Woodward Dream Cruise side

Owning and driving an older vehicle requires a certain amount of faith. You need to believe somewhere deep down inside of yourself that you're going to get where you're going without erupting into a ball of flame, getting run down by the Suburban-wielding soccer mom on her cell phone in the next lane or perishing from heat stroke. You also need to have faith that when you hit the key, your old car/truck/motorcycle will come to life, even if there's a precedent for the contrary. You also need to believe that humanity will help you out should the fates frown on you. Chevrolet seems to understand this, and this year, the company will campaign a handful of Rescue Squad Chevrolet Silverados at the Woodward Dream Cruise.

The truck will be packed with technicians from Matthew Hargreaves Chevrolet and Les Stanford Chevrolet who will help owners of any brand who need an assist with light repairs such as flat tires, dead batteries and the like. The Woodward Dream Cruise is set to kick off on August 18. Check out the press release below.
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Chevrolet Activities at the Woodward Dream Cruise

2012 event showcases 60 years of Corvette heritage

Celebrating with customer-focused events and activities

DETROIT – On August 18, more than a million fans are expected to crowd Detroit's legendary Woodward Avenue for the world's largest one-day automotive event. Chevrolet is once again the presenting sponsor of the Dream Cruise, and Chevy activities at the Cruise will showcase the 60th anniversary of Corvette, one of the most recognizable cars on Woodward.

"The Woodward Dream Cruise is a true celebration of America's love affair with the automobile and the open road, and for Chevrolet it is an opportunity for us to connect with some of our most passionate consumers and their families," said Chris Perry, Chevrolet global vice president of marketing.

Following are highlights of Chevy-related events at this year's Dream Cruise:

Tuesday, August 14
Chevrolet Volt Owner Ice Cream Social
Chevrolet will host an ice cream social for 50 Volt owners from 6 p.m. to 8 p.m. at the Radisson Hotel in Bloomfield Hills, followed by informal cruising on Woodward. (Contact: Michelle Malcho)

Wednesday, August 15
GM Design Car Show
The GM Design team will host a car show on Wednesday from 1 p.m. to 9 p.m. at the Northwood Plaza on the southwest corner of Woodward and 13 Mile Road. The show will feature personal vehicles owned by members of the Design team, along with live musical performances. (Contact: Kari Nattrass)

Thursday, August 16 through Saturday, August 18
Chevrolet Performance at Memorial Park
The Chevrolet Performance display will be open from 10 a.m. to 9 p.m. on Aug. 16 and 17 and from 8 a.m. to 9 p.m. on Aug. 18 at Memorial Park on the northeast corner of Woodward and 13 Mile Road. The display will include a collection of performance show vehicles and production vehicles, a motorsports display, and a variety of Chevrolet performance parts. (Contact: Pam Flores)

Friday August 17
WWJ Newsradio 950 Breakfast – Motor City Muscle, Yesterday and Today
Dave Leone, GM executive chief engineer for performance luxury cars, will participate in the WWJ breakfast and panel discussion from 8:15 a.m. to 9:30 a.m. at Duggan's Irish Pub in Royal Oak. Jeff Gilbert and John McElroy will host the panel, which includes representatives from Ford and Chrysler. The public can register online. (Contact: Debbie Spatafora)

Saturday, August 18
Chevrolet Activities, Birmingham Triangle
Chevrolet displays and activities start at 8 a.m. Saturday and run through the conclusion of the Cruise at 9 p.m. They include:

A life-size Corvette timeline, including milestone Corvettes and engines from the marque's 60-year history
Noted Detroit Graffiti artist Shades will paint a large Corvette-inspired graffiti mural throughout the day
Chevrolet Military display
Chevrolet Modern Family display, showcasing Chevrolet vehicles and accessories
Heritage and specialty vehicles from Chevrolet's history
OnStar Command Center trailer
(Contacts: Monte Doran and Tom Wilkinson)
Chevrolet Certified Service Rescue Squad

The Chevy Certified Service Rescue Squad will provide assistance to vehicle owners of any brand who need assistance with flat tires, dead batteries or other light repairs. Technicians provided by Matthew Hargreaves Chevrolet and Les Stanford Chevrolet will travel up and down Woodward during the cruise in black Chevrolet Silverado Rescue Squad Pickup trucks. (Contact: Pam Flores)

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    • 1 Second Ago
      • 3 Years Ago
      Good thing getting that through traffic on Woodward. I guess they can use 4WD to drive on the median.
        • 3 Years Ago
        i dont care if you have a smart car, its not going to get you anywhere faster
      • 3 Years Ago
      I have a 2001 Chevrolet Blazer with a little over 64,000 miles.... The four wheel drive stopped working, I've replaced 2 wheel bearings, the driver's power window motor, the A/C relay switch, a rear speaker has stopped working, and the gauges have stopped working. The only thing fixed under warranty? The four wheel drive. Chevrolet sure understands!
        • 3 Years Ago
        The fun of owning a Chevy. Why can you just an American overlook those defects, GeeWeez!
        • 3 Years Ago
        Your Blazer is 11 years old. The warranty expired a long time ago and the vehicle is pretty old. Millage doesn't tell the whole story. Time also degrades a lot of parts. Wheel bearings are maintenance items. Driving in severe elements and/or neglecting maintenance will shorten the life drastically. Depending on where you live, road salt, or even worse brine, will wreak havoc on bearings. The rear speaker is minor and could have went bad due to you playing the music too loudly. The rest would have been covered had it still been under warranty.
          • 3 Years Ago
          Making excuses for a car that's blown out 2 wheel bearings in 64000 miles? And since when should gauges and speakers ever stop working during the life of a car? He also made no mention of playing loud music, driving in road salt or brine, or neglecting maintenance
        Dark Gnat
        • 3 Years Ago
        I drove a 25-year old Monte Carlo until recently. I replaced the engine after 200,000 miles, also replaced the hoses, belts, starter, alternator, flywheel, thermostat, egr valve, fuel pump, exhaust system, shocks, springs, bushings, tie rods, rebuilt the carburetor and transmission. Replaced the front grille and headlight assembly after a little traffic contact. I also replaced the stereo, the speakers, and added a modest but powerful amp/sub. This doesn't include routine maintenance, tuneups, new tires, etc. Things break. Parts wear out. Laws of Thermodynamics and all that. It was way out of warranty, but it still drives well and leaves tire tracks with a good take-off, even with the lowly 305 V8. It is now in the hands of my brother, who has painted it and redone the exhaust again. And yes, it did break down on me a few times. Usually it was the fuel filter due to dirty gas. But it has outlasted quite a few new cars. There's more to a car than just driving it.
      • 3 Years Ago
      Where is the coverage outside Woodward? This is a marketing stunt at best!
      • 3 Years Ago
      Sounds like a good idea to me.
      • 3 Years Ago
      Also where are the Chevrolet Belle Isle Grand Prix stickers. They could have also used this to promote the race for next year.
      • 3 Years Ago
      Are the electric running boards broke on the truck in the photo? They look to low to be a fixed mount set-up.
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