Wouldn't it be great if your car alerted you to nearby deals as you drove by them? Austin Gayer and Danny Newman's Roximity app will appeal to you, then. The duo explains it as "a location-based alert system that allows merchants to sign up for geo-aware location deals." In other words, when you're near a place offering a deal, you get an alert on your iPhone, and since Roximity is integrating with Ford Sync, that functionality extends to Ford cars and trucks as well.

Roximity was the winning app developed during the Ford Sync App Developer Challenge at the 2011 TechCrunch Distrupt Hackathon in San Francisco. What makes it different from other deal sites, like Groupon, is that you can better tailor the deals to your interest. This way you won't get deals for vegan dining if all you want is updates on bacon cheeseburgers. Watch the video below to see Gayer and Newman explain their app firsthand.




I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 6 Comments
      Ryan Allaman
      • 2 Years Ago
      Does anyone remember the movie Minority Report, where companies targeted advertizing based on scanning customer's eyes that passed by? We are getting eerily close to that happening and I think it is fairly creepy.
      DC Mike
      • 2 Years Ago
      A solution to a problem no one has. Good luck with that though.
      Stinkyboy
      • 2 Years Ago
      I only need a car dealer when I want to throw my money away on idiot pushy salesmen and poor service. Ha Ha!
      mike.mor
      • 2 Years Ago
      I have the se fiture on my GPS and it's annoying as hell. It's very funy that on one hand " they " try to restrict distractions while we drive, but if it's for money making purpose - than its all good. Last ting we need is our head unit beeping and the screen changing everytine you drive by a business that has an electronic coupon to those your way. Dumb, unnecessary and bad idea.
      Mike
      • 2 Years Ago
      It's going to (is) happening. Collecting more information about people allows companies to better target products to them. Ford Sync isn't necessary since it can use the GPS of the smartphone to track... er, "understand" where you travel. So that Chinese restaurant you drive by everyday can slam you with coupons.
      jessesrq
      • 2 Years Ago
      Assuming it is something that I can turn off, I'm all for this technology. Around town it might be annoying, but on road trips I would welcome some advertising. When approaching an interstate exit, I would like to know about dining options, hotel rates and vacancies, and gas prices without having to look at my smartphone.