Sure, Jackie Gleason's perpetually frustrated Sheriff Buford T. Justice from Smokey and the Bandit wouldn't appear until seven years after this commercial for this 1970 Dodge Challenger R/T convertible. But the tone and tenor is spot on, with a Southern officer explaining to a fellow policeman named Buford and the town judge how he's caught a "cute li'l gal no bigger than a minute" wheeling her "racing car" through town.

Dodge has so far resurrected the Challenger, Charger and (now SRT) Viper. If it would bring back commercials like these, we wouldn't complain about that either. Check it today's lesson in American history below.



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    • 1 Second Ago
  • 14 Comments
      carlocarrera2002
      • 2 Years Ago
      Mini dresses are awesome.
      HUMANMPC2000
      • 2 Years Ago
      I remember back in the 70's a friend of mines pop's one just like that
      ThinkAboutIt
      • 2 Years Ago
      Dudes, any old geezer like me can tell you this predates Smokey and the Bandit by half a decade.
      Bill Burke
      • 2 Years Ago
      In my opinion, one of the best series of commercials of all time. "Dodge Material", " Dodge Rebellion" are slogans that really hit the bullseye in marketing. Still could. Hit my target. I own and drive a 1970 Dodge Challenger R/T. Nothing can compare to the rumble of a big block Chrysler engine, that pistol grip four speed and that Challenger style that has kept me as Dodge Material for over 40 years. I'm still looking in the rear view mirror for Buford T Justce, best darn fun cop character ever. Thanks Dodge. Thanks Bufford. Timeless
      zephyr6570
      • 2 Years Ago
      That's Joe Higgins. He made a bunch of these commercials for Dodge as the sheriff.
      Scott Sliwinski
      • 2 Years Ago
      "Soon as I get home, first thing I'm gonna do is punch yo mamma in da mouth!!!"
      gfviperman
      • 2 Years Ago
      Great memories!!
      Robert Fahey
      • 2 Years Ago
      "I'm gonna barbecue yo' ass in molasses." "There's no way, no way, that you could have come from my loins." Two sound bites from my childhood.
      The Drake
      • 2 Years Ago
      The Sherrif if this commercial made other ones for Dodge, that were famous for the catch phase "You in a o' trouble, boy' when the sherrif pulled over the challenger. What classics compare to the drivel that are most car commercials today.
      Drakkon
      • 2 Years Ago
      Charger, sorry.
      Basil Exposition
      • 2 Years Ago
      Awesome ad for an awesome car
      Drakkon
      • 2 Years Ago
      To think how crisp the last generation of black & white film and how terrible the first generation of color TV was. I personally like the General Washington driving the Challenger.
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