In the end it doesn't really matter, as Joel Ewanick is no longer working at General Motors. But curiosity over what led to his departure is still keen, and this latest story from Bloomberg offers further insight into the situation.
While we all know that Ewanick was something of a rogue within GM's still-conservative corporate culture, cutting deals that broke with tradition, mouthing off about Facebook, and deciding that Super Bowl ad rates are too high, that's ostensibly what he was hired to do. But it seems that perhaps his methods may have been a bit too much for GM CEO Dan Akerson and other execs.

Bloomberg says Akerson scolded Ewanick after he publicly cursed at a conference, giving him the "Farley Award," a Ford Blue Oval inscribed with the name of Ford marketing head Jim Farley. The dubious honor was a reference to Farley's infamous f-bomb directed at GM in Once Upon A Car, a book written by New York Times reporter Bill Vlasic. Akerson reportedly used to award to remind GM employees to always behave professionally, according to the report.

But it was Ewanick's record-breaking sponsorship deal with British soccer powerhouse Manchester United that was his ultimate undoing, according to the report. Apparently the $559 million deal was a series of separate sponsorships divvied up among different budgets "to avoid his boss' spending limits," according to Bloomberg, a charge that Ewanick denied.

You can read the full article here.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X