In the end it doesn't really matter, as Joel Ewanick is no longer working at General Motors. But curiosity over what led to his departure is still keen, and this latest story from Bloomberg offers further insight into the situation.
While we all know that Ewanick was something of a rogue within GM's still-conservative corporate culture, cutting deals that broke with tradition, mouthing off about Facebook, and deciding that Super Bowl ad rates are too high, that's ostensibly what he was hired to do. But it seems that perhaps his methods may have been a bit too much for GM CEO Dan Akerson and other execs.

Bloomberg says Akerson scolded Ewanick after he publicly cursed at a conference, giving him the "Farley Award," a Ford Blue Oval inscribed with the name of Ford marketing head Jim Farley. The dubious honor was a reference to Farley's infamous f-bomb directed at GM in Once Upon A Car, a book written by New York Times reporter Bill Vlasic. Akerson reportedly used to award to remind GM employees to always behave professionally, according to the report.

But it was Ewanick's record-breaking sponsorship deal with British soccer powerhouse Manchester United that was his ultimate undoing, according to the report. Apparently the $559 million deal was a series of separate sponsorships divvied up among different budgets "to avoid his boss' spending limits," according to Bloomberg, a charge that Ewanick denied.

You can read the full article here.

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      • 2 Years Ago
      I said the soccer deal was this guy's undoing the day the news hit that he was fired. AB, how about doing some actual reporting, and not just reposting everything that everyone else says? Oh wait... that would involve having actual reporters.
        • 2 Years Ago
        Technically, when you're doing actual reporting, and everyone else is doing actual reporting, you ARE reposting everything that everyone else says. It's the slant and the verbiage that is different from place to place.
      • 2 Years Ago
        • 2 Years Ago
        Your post would have been more convincing if you had thrown in an extra "Government Motors" or two. I'm an expert, too.
          • 2 Years Ago
          He makes good points though which are facts, yes there is some bias, but overall he's spot on. GM is not a car company, it's a government organization which employs workers to produce cars.
        • 2 Years Ago
        Great post/Accurate read of GM - though "Government Motors" is a bit tired/redundant (thanks G.W. Bush).
        • 2 Years Ago
        Why is BMW and VW not considered Government Motors? Is just the name?
      • 2 Years Ago
      One thing I've never understood about GM advertising is why they never push the vehicles they have, for instance everyone knows about the Ford Ecoboost pickup, but what many don't know is that Chevy and GMC have had a pickup all along that gets 3 to 4 mpg better than the Ecoboost, you would almost think that this would be an important selling point.
      • 2 Years Ago
      It almost seems like GM should have kept this guy and fired his bosses.
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