Let's be honest: The current Mitsubishi lineup here in the United States is mediocre at best. More to the point, its small car offerings like the aging Lancer and miserable i-MiEV are some of the slowest-selling cars in two of the most highly shopped segments. And with no replacements or updates for either in sight, things indeed look bleak.

But that doesn't mean new Mitsu metal won't be hitting our shores. Automotive News reports that the Japanese automaker is once again mulling bringing its new Mirage small car to the U.S., especially in light of its lofty goal of producing 500,000 examples of the small car around the world next year.

The Mirage indeed has attributes that would make it attractive to U.S. small car buyers. For starters, its 1.0-liter three-cylinder engine and continuously variable transmission work together to achieve the equivalent of 64 miles per gallon. And with its low price of ¥998,000 – about $12,550 based on current exchange rates – it could easily slot into the super-small car segment now occupied by the Scion iQ and Chevrolet Spark.

If the Mirage does get the green light for U.S. sales, it's hard to say exactly how quickly the cars will make their way Stateside. In speaking to Automotive News, Mitsubishi's president, Osamu Masuko, only said that, "We have to make a decision soon."


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 49 Comments
      untitledfolder
      • 2 Years Ago
      Mitsubishi is dying. I had to give up my old lancer because dealerships were dropping around me like flies... Why is it so hard to return to your roots and put out some great cars?
        QCRamAir
        • 2 Years Ago
        @untitledfolder
        Agreed. During the mid-late '90's, Mitsubishi was on fire with a hot lineup. Nearly every car was not only attractive, but they were fun to drive as well. Somewhere in the early-mid '00's, they found themselves completely lost, and now they're almost completely forgotten by everyone. They aren't even a blip on about 99.8% of the population's radar. They either need to get back to what made them great during the '90's, or just save themselves any remaining dignity they may have left and just pack their bags and go home.
      mr ortiz
      • 2 Years Ago
      why such a great carmaker allows to get beaten in their own game by the koreans ,why? they have the money ,the technology,they sell many cars all over the world,but the american market has been neglected.why?
        theblackemblem
        • 2 Years Ago
        @mr ortiz
        Because Mitsubishi Motors is screwed, even outside of America. Sales crashed when they were involved in a recall scandal back in early 2000s, and they ran out of funds for R&D. Even in Japan their lineup consists of either rebadged Nissans and Suzukis, or models that are in serious need of an update.
      Dave
      • 2 Years Ago
      Suddenly, the Chevy Spark looks good.
      rem
      • 2 Years Ago
      Well, I'm not sure I agree that the electric car segment is one of the "most highly shopped segments," but that ridiculous statement aside - this would be a pretty solid offering if they can keep the starting price around 12k with air conditioning. I'm sure 64 mpg would drop down into the 30s when subjected to US testing, but right now there really isn't anything else that competes with the Spark. Any of the other city cars are hard to live with and in most cases - quite expensive.
      Fazzster
      • 2 Years Ago
      Just make sure those beautiful wheel covers make it over here as well....
      Brenda Priddy
      • 2 Years Ago
      "Mulling" ??? I just shot what appears to be the U.S. spec version!
        Dave
        • 2 Years Ago
        @Brenda Priddy
        We're not worthy! We're not worthy!
      FIDTRO
      • 2 Years Ago
      Mitsubishi needs to stop "mulling" and work on getting back it's now dwindling market share.
      carguy1701
      • 2 Years Ago
      Oh god, I hope not.
      Tanooki2003
      • 2 Years Ago
      Come on Mitsubishi! Stop dumping boring junk here. It's good that the whole disasterous "Project America" built cars are finally gotten rid of. Thank God! Now it's time for Mitsubishi to get some guts and start bringing over some of the more popular Mitsubishi vehicles that are sold everywhere else except here. We don't need this Mirage. I want to see the following return: Pajero / Montero (Optional depending on demand) Pajero Sport / Montero Sport (For people like me who still like trucky BOF SUV's) Colt (Good competition for the Ford Fiesta, Hyundai Accent, Kia Rio..etc) In addition I would like to see the Triton / L200 compact pickup finally make it's way to these shores. The Triton / L200 was dubbed the 4X4 of the year last year in Australia. I personally owned one when I was in Malaysia and I honestly think it was one of the best compact trucks I ever owned, especially when compared to trucks here in the USA which just don't even come close. (I'm looking at you Ford, Chevy, and Dodge) Also for those looking for a reason to argue about and compare to F150, RAM, or silverado note that i said Compact Truck, not full size. Anyways mine had a 2.5L turbo diesel which had way more torque and power than the crappy petrol based 4 bangers used as their power plants and had quite comparable performance to a Nissan truck V6 made for here. As I've stated before. If Mitsubishi was able to ever import the Triton / L200 I will very happily purchase a good fleet of them for my business and get the top trim model for myself. They can be a little more gutsy and invest in making their turbo diesel 4 cylinder pas the retarded EPA laws here in the USA. Also they can offer their new 3.2L DI V6 and the current 3.8L V6. Right now anything is better than just having the Lancer and lancer based vehicles as well as a boring as hell Galant which is in dire need of a makeover to at least compete, and lastly that sad pathetic excuse of an Eclipse that also needs a serious makeover.
      ccweems
      • 2 Years Ago
      Pay attention. We have been told by a number of manufacturers about the high cost and time required to certify cars not designed with US specifications in mind. If Mitsubishi is able to certify this bargain basement model and still keep the prices low we will know what the truth is. While there are differences between JDM, European and US requirements the ability to design and test the needed modifications through CAD has negated the importance of most of the differences. Sure, they do have to make some prototype parts and validate the models through actual crash testing but the magnitude of this effort is much smaller than it used to be. The next time you see some car spokesman whining about the work it takes to certify a car understand what they truly mean is "certifying those features at the behest of the enthusiast community won't result in an immediate increase in sales. Those who desire the requested items will simply buy one of the models on offer". In another words FY. Good luck Mitsubishi.
      kyle
      • 2 Years Ago
      mitsubishi needs to just get out of the car business. besides the evo x, their entire lineup is crap and the sales figures justify that the brand is an injured horse just dying to be put out of it's misery.
        Shiftright
        • 2 Years Ago
        @kyle
        So your philosophy is if you're not doing well lately at something you've been doing for 40+ years give up? You should be a motivational speaker.
      CarCrazy24
      • 2 Years Ago
      They shouldn't even hesitate...bring it here and make it an alternative to the Versa or Sonic. I wish they would bring it here with a small diesel that allows for 50-60mpg like it does overseas...that would be a big selling point here!
    • Load More Comments