Creepy or Clever Marketing? Porsche dealer puts your house in direct marketing material
This isn't the kind of marketing play you'd be likely to pull off in America, what with the guns, gates and armed guards, but it worked a treat in Toronto. Traditional direct-mail response is usually in the low single digits, but Pfaff's response rate to the "It's Closer Than You Think" campaign was 32 percent. You can watch how they pulled it off in the video below.
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