Will the real owner of Ducati please stand up? It seems things are not as cut-and-dry as we once understood. Audi has just released its 2012 Interim Financial Report, and there is an interesting little bit on its acquisition of Ducati. It seems that not only was the performance motorbike producer purchased for less than previously stated, but it's technically not even owned by Audi.

In the breakdown from Asphaltandrubber.com, the Italian two-wheel purveyor was purchases for €747 million (or $980 million), less than the $1.1 billion at which Ducati was previously estimated. Even more interesting is that Ducati appears to have actually been acquired by Lamborghini. So, while Ducati falls under the Audi umbrella, it it technically is owned by Lamborghini. This news makes sense of the appointment of Ducati CEO Gabriele del Torchio to the Lamborghini board of directors.

There are two major outcomes from this maneuver. One, it keeps the Italian motorcycle brand (technically) in Italian hands. Two, with the emissions crackdown from the EU, putting a fleet of fuel-sipping motorcycles under Lambo's roof can throw off the curve and ease the heat from european officials.



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  • 21 Comments
      axiomatik
      • 2 Years Ago
      If your Ducati "sips fuel" you aren't riding it right. Also, the one pictured looks awesome.
        Stacey
        • 2 Years Ago
        @axiomatik
        Compared to an 13 mpg combined Aventador and a 15mpg Gallardo? Anything helps for them at this point without having to resort to selling Cygnet copycats.
        k_m94
        • 2 Years Ago
        @axiomatik
        I think even the biggest engine bikes get something like 30 mpg in testing. Yes, ridden hard they tear your face off, but they still have pretty efficient low displacement motors in very light packages. Though I'm unsure how corporate fuel economy works with bikes and cars.
      Brex
      • 2 Years Ago
      Do auto manufacturers really get credit for fuel efficient motorcycles? How does Honda's HondaJet calculate in. And how about their lawnmowers? Makes no sense. Also, this short blurb needs an edit.
      MAJikMARCer
      • 2 Years Ago
      Sweet I can finally afford to own a Lamborghini!
      Dwight Bynum Jr.
      • 2 Years Ago
      Oh, the brand that produces SPORT bikes wasn't bought by the LUXURY car brand but instead bought by the SPORTS car brand that said LUXURY car brand owns... and also uses a SPORTS car platform from? Shocking...
      Basil Exposition
      • 2 Years Ago
      I feel much better about a Lamborghini-owned Ducati than an Audi-owned Duacati
        MDD
        • 2 Years Ago
        @Basil Exposition
        Audi owns Lambo.
        artur
        • 2 Years Ago
        @Basil Exposition
        Do not forget the Audi owns Lamborghini! and besides, it makes no difference because everything belongs to VW
      k_m94
      • 2 Years Ago
      I think this is pretty good news, aside from the lower evaluation. I hope for some tie ins between the two passionately Italian companies (ok, German owned) beyond a paint scheme edition. How about a carbon fiber framed sport bike with the relatively inexpensive and quick production method Lamborghini developed?
      michigan
      • 2 Years Ago
      Nobody cares about motorcycles, and this is not a motorcycle site
        IOMTT
        • 2 Years Ago
        @michigan
        Nobody cares about what "michigan" says.
      Morgan Reale
      • 2 Years Ago
      come on with the stupid blogs Lamborghini is owned by Audi AG, which is 99.7% owned by Volkswagen AG, Audi assumed ownership of Lamborghini in 1998 So its owned by Volkswagen.
        GFB
        • 2 Years Ago
        @Morgan Reale
        Too simplistic. Thought experiments like this may have logic but they may not conform to reality. VW's ownership of Audi is not the same as Ford's ownership of Lincoln. VW's brands are corporations in their own right and the "ownership" is more in the form of stock swaps rather than absorption. That is how little Porsche almost "bought" VW. So Ducati is owned by Lamborghini.
      G
      • 2 Years Ago
      What are you trying to say? Lamborghini Spa is fully owned by Audi AG. All companies owned by VW or Audi in Italy are in Lamborghini portfolio. It is easy for business. And also, what is italian remains in Italy.
        quuppa70
        • 2 Years Ago
        @G
        not for long time, Lambo is already partly german stuff
      Neil
      • 2 Years Ago
      The idea that adding motorcycles will help Lamborghini "ease the heat from european officials" has no bearing in fact, for two reasons: 1. Lamborghini's volumes are so low that they have two options to comply with the regulations: pool with other high-volume, lower-emission brands from the VW Group, or apply to the commission for a derogation allowing it to agree an achievable emissions target with the commission. 2. The emissions regulations currently in place only consider vehicles registered as passenger cars, so motorcycles cannot affect the company's average emissions (nor can commercial vans, or quadricycles such as Renault's Twizy, or Honda's lawnmowers, as mentioned by another commenter).
      Jonathan Ippolito
      • 2 Years Ago
      I wonder if GM could buy Harley and use it for their fuel economey .
      rockandrai
      • 2 Years Ago
      Ah, yes. The back alley of the automotive world is filled with politics, intrigue, and.... questions about who owns what and how far the ownership reaches. Brilliant stuff. tinyurl.com/783pflv
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