One of America's blandest, yet best-selling cars will be less boring when its next generation arrives next year, Toyota officials promise.

Bill Fay, general manager for Toyota and Scion brands in the U.S., tells Ward's Auto that the Corolla will undergo an even more dramatic makeover than the Toyota Avalon recently underwent, which shocked us with its much svelter appearance at the New York Auto Show in April. Fay declines to get specific, but the move away from a conservative blueprint would be a marked change for Toyota's segment stalwart.

The Corolla received a modest redesign in 2007, but has been outpaced in style and feature points by most of its competition, including cars like the Honda Civic, Ford Focus, Chevrolet Cruze and Hyundai Elantra, all of which are newer and richer in feature count and refinement.

Even though the Corolla has never been known as car worthy of Fifth Avenue cruises, it has remained a nearly bulletproof competitor with legendary reliability. Perhaps not coincidentally, it is still one of the top-selling vehicles in America and was the best-selling compact last year.

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