One of America's blandest, yet best-selling cars will be less boring when its next generation arrives next year, Toyota officials promise.

Bill Fay, general manager for Toyota and Scion brands in the U.S., tells Ward's Auto that the Corolla will undergo an even more dramatic makeover than the Toyota Avalon recently underwent, which shocked us with its much svelter appearance at the New York Auto Show in April. Fay declines to get specific, but the move away from a conservative blueprint would be a marked change for Toyota's segment stalwart.

The Corolla received a modest redesign in 2007, but has been outpaced in style and feature points by most of its competition, including cars like the Honda Civic, Ford Focus, Chevrolet Cruze and Hyundai Elantra, all of which are newer and richer in feature count and refinement.

Even though the Corolla has never been known as car worthy of Fifth Avenue cruises, it has remained a nearly bulletproof competitor with legendary reliability. Perhaps not coincidentally, it is still one of the top-selling vehicles in America and was the best-selling compact last year.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 128 Comments
      artandcolour2010
      • 2 Years Ago
      I hope they look back at the '80s when the Corolla was at the top of its game with 5-6 bodystyles and trim levels from Spartan to sporty and "luxurious." They were attractive, light weight, economical to buy and own and they had style. I'm not holding my breath though.
      Yaman Ahmed
      • 2 Years Ago
      I wish Toyota would elaborate just a bit more. Hopefully they will bring back the XRS with a manual transmission and a high revving engine, boy do I miss that 2ZZ-GE engine that was found in the Celica and the 2005-2006 XRS. The least they can do is get rid of those awful drum brakes!
        dukeisduke
        • 2 Years Ago
        @Yaman Ahmed
        I'd like to see another XRS, too (with six-speed manual again), but the first one never sold that well. They turn up fairly regularly on eBay.
          foxtrot685
          • 2 Years Ago
          @dukeisduke
          There was the 2009-2010 XRS with the 2.4 from the Camry, which is a good torquey motor. But they dropped the ball when they didnt "sportify" the rest of the car. Same car as the rest, just with a bigger engine. All they had to do was put the double wishbone rear suspension from the AWD matrix on it and firm up the springs and dampers, quicker steering rack, and make the interior a bit nicer. Oh, and not charge $22,000, with NO options, for it!
      Bobby
      • 2 Years Ago
      I love reading comments on toyota posts hahahaha
      foxtrot685
      • 2 Years Ago
      Dear Toyota, If you are going to do another XRS where you drop the larger 2.5L from the camry under the hood, dont forget to "SPORTIFY" THE REST OF THE CAR! This is why the 2009-2010 XRS failed, that and because you somehow thought charging VW GTI and Honda Civic Si prices, before options, was a good idea. All you'd need to do is put the double wishbone rear suspension from the AWD Matrix on it, firm up the suspension, make the 6 speed manual available regardless of options, make the interior a nicer place to spend time and ta-da. Otherwise, like the 2009-2010 XRS, its the same car just with a bigger engine, which wont sell.
        Bruce Lee
        • 2 Years Ago
        @foxtrot685
        And I don't get why every post here is about how the Corolla has to be transformed into a sports car. It's not like Toyota puts a gun to your head and tells you to go buy the Corolla, if you want a sports car you can walk over 10 steps to the FR-S and buy a completely legitimate sports car. Why would Toyota make every model a sports car?! Stop this idiocy please.
          foxtrot685
          • 2 Years Ago
          @Bruce Lee
          No one wants the Corolls to be a sports car, I certainly dont wanthe corolla to be a sports car. However, I would like to see an interesting Corolla, and one that pays tribute to the sporty nature that some Corollas in the past did actually have. The XRS with the 2ZZ engine was a great car, but toyota, again, charged too much for it and didnt really advertise it well. Tjhe 09-2010 XRS was a step in the right direction, but they just half assed it by not transforming it all the way. I just want toyota to have a fun to drive Corolla. Ford has a fun to drive Focus, Honda has a fun to drive Civic, Chevy has a fun to drive Cruze, so why not toyota? Especially since the Corolla used to have sporty models, why not keep that tradition alive? I would never drive an FR-S, but would plunk money down for a well balanced, torquey motor, 6-speed manual corolla any day! Bye-bye.
        Bruce Lee
        • 2 Years Ago
        @foxtrot685
        They honestly shouldn't bother to do that though, they already have the tC and the FR-S sitting in the same dealerships so it makes zero sense to put another car in the same price range as the tC to go after basically the same customer.
      mchlrus1
      • 2 Years Ago
      I have concluded that since people still buy this car over the competition, the world will end on Dec 21, 2012.
        carguy1701
        • 2 Years Ago
        @mchlrus1
        I THINK (read: hope) that most of it is fleet sales, as there is no reason to buy the current Corolla over its competition.
      ishmaelcrowley
      • 2 Years Ago
      It looks like the only thing that can stop Toyota from increasing sales are earthquakes. Maybe if they let Bob Lutz come back GM would do better.
      flammablewater
      • 2 Years Ago
      A modern Corolla GT-S (obviously the FWD kind) would be really nice to see.
        miammt
        • 2 Years Ago
        @flammablewater
        A modern awd GTS would also be nice
      Soyntgo4it
      • 2 Years Ago
      There are images floating around the web already on what it may look like.. Not half bad I hope they decided to bring back the XRS model I would be so be there if they do.. Ya this is thinking probably to much but maybe AWD would be nice..
      over9000
      • 2 Years Ago
      Toyota Corolla Coupe = modern day Celica.... or Paseo.
      Kwijiboz
      • 2 Years Ago
      Toyota have been claiming that their next Corolla will be more radical/sporty/driver-oriented/design-driven etc since day dot. Without fail, every 4-6 year we cop the same 'rumours'. Thing is anything so ubiquitous as a Corolla will look boring pretty quickly purely because you'll easily see about 20 current models a day. Great for reliability enthusiasts ; )
      thumerzs
      • 2 Years Ago
      Going with the folks here who value reliability, MPG's, and low-cost of ownership over fashion. Give me an updated Matrix with a little nicer interior, keep the greenhouse large for easy viability and the rear roof high to maximize cargo space, rather than trying to make it look cool.
      R S
      • 2 Years Ago
      I sell the Corolla for a living, and all these comments just make me laugh! The person that buys the Corolla will never read your post on this blog. They are middle of the road Americans that want a comfort, reliabilty and to be able to see out there back window when switching lanes. They also require windows locks and cruise! That is it!!! Remember this is a blanket statement, but it is all they really want! Add some decent resale value and cost of ownership and you have a winning combo. I hear all this talk about the XRS and sport this and sport that!! The corolla is not marketed for that person and when we did have the XRS we sold about 2 a year. So if you want some exciting car, go buy a car for 10,000 dollars more from another brand and please shut up til you know the real market or work in the business.
        Teleny411
        • 2 Years Ago
        @R S
        I agree with you. My mom had no idea her Accord coupe had a 4 cylinder. Most of the new vehicle buyers are looking for the attributes the Toyota has in spades.
        foxtrot685
        • 2 Years Ago
        @R S
        The reason the XRS didnt sell was because Toyota did nothing to differentiate that car from the rest of the lineup. It really was just a Toyota Corolla S with a bigger engine, the addition of a 5-speed auto, and $5000 more expensive. No one is going to pay $5000 for an engine, and especially not one that has no special features and was just lifted out of a Camry!
        Dean
        • 2 Years Ago
        @R S
        @R S - your statement was in no way a 'blanket statement'. You were spot on. The Corolla, and Camry, are plain, vanilla cars, that provide relatively reliable, comfortable, sedate, transportation from point A to B. Corolla, and Camry, buyers are not looking for much more.
    • Load More Comments