• 144
In the U.S. plug-in vehicle market, the Chevrolet Volt plug-in hybrid continues to dominate the all-electric Nissan Leaf. After five months of the Volt beating the Leaf ... the same thing happened in July.

The Volt sold 1,849 units last month, up from 1,760 in June and up from 125 in July 2011. The increase happened even though GM's overall sales were down six percent compared to July 2011. Most of the loss was from a 41 percent drop in fleet sales. The Chevrolet Spark sold 1,460 units in July, the first month it was on sale.

Over at Nissan, sales of the all-electric Leaf dropped to 395, down from 535 in June. In July 2011, Nissan sold 931 Leafs. Nissan says it expects sales to grow as soon as it starts making the Leaf domestically. The Smyrna, TN is supposed to start making the EV later this year.

That's the Volt vs. Leaf newsflash. We'll have our more in-depth report on July's U.S. alt-energy car sales soon.
Show full PR text
GM U.S. Sales Down on Lower Rental Volume

2012-08-01

DETROIT – General Motors Co. (NYSE: GM) today reported July U.S. sales of 201,237 vehicles, down 6 percent compared with a year ago. Sales to retail customers declined 3 percent. Sales to rental fleet customers declined 41 percent, in line with the company's previous guidance.

In July, Cadillac sales were up 21 percent thanks to strong across-the-board results for the CTS, Escalade, SRX and the all-new XTS.

"Cadillac hit a home run and our newest Chevrolets and Buicks are performing very well," said Kurt McNeil, vice president, U.S. Sales Operations. "Signs of a housing recovery and good news on consumer confidence and household income should help keep the light vehicle selling rate in the 14-million range and drive seasonally higher truck sales as we move toward fall."

All of GM newest vehicles performed well in July. Buick Verano sales were 4,235 units and have increased each month since the car launched in December 2011. Chevrolet Sonic sales were 6,278 units and it has been the retail sales leader in its segment since April 2012. In addition, Chevrolet Spark deliveries were 1,460 in its first month on sale.

GM's combined retail sales of mini- , small, and compact cars were up 41 percent year over year. Retail passenger car sales in total were up 3 percent, retail crossover sales were up 2 percent and retail truck sales were down 12 percent.

Two all-new vehicles – the 2013 Chevrolet Malibu four-cylinder and Cadillac ATS – are now in production. Vehicles launching later this year include the Buick Verano Turbo, Buick Enclave, Chevrolet Malibu Turbo, Chevrolet Traverse and GMC Acadia.

GM said last month that sales to rental customers would be down sharply in July because planned deliveries occurred earlier in the year compared with 2011. GM's commercial fleet sales were up 41 percent, the 28th consecutive monthly increase. Strong police vehicle deliveries to state and local agencies helped drive a 115 percent increase in government sales. Total fleet sales were down 15 percent.

2012 Highlights

July Total Sales

Total Change vs. July 2011

July Retail Sales

Retail Change vs. July 2011

CYTD Sales

CYTD Change vs. 2011

CYTD Retail Sales

CYTD Retail Change vs. 2011

Chevrolet

138,942

(6.8%)

99,690

(5.4%)

1,100,604

4.5%

738,505

3.0%

GMC

34,487

(9.0%)

27,560

(5.6%)

235,528

4.5%

194,331

1.6%

Buick

14,391

(14.7%)

14,274

2.0%

104,589

(5.3%)

92,743

1.5%

Cadillac

13,417

20.7%

11,995

20.3%

76,229

(12.6%)

72,077

(4.7%)

Total GM

201,237

(6.4%)

153,519

(3.2%)

1,516,950

2.7%

1,097,656

2.1%


Industry Sales

July SAAR (est.)

CYTD SAAR (est.)

Full Year 2012 (est.)

Light Vehicles

13.8 million -14 million range

14.3 million range

14.0 million – 14.5 million


Inventory

Units @
July 31, 2012

Days Supply (selling days adjusted)

Units @
June 30, 2012

Days Supply (selling days adjusted)

All Vehicles

663,439

79

700,927

76

Cars and Crossovers

324,504

62

361,416

58

Full-size Pickups

238,165

136

238,194

135


General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets. GM's brands include Chevrolet and Cadillac, as well as Baojun, Buick, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com.

Forward-Looking Statements

In this press release and in related comments by our management, our use of the words "expect," "anticipate," "possible," "potential," "target," "believe," "commit," "intend," "continue," "may," "would," "could," "should," "project," "projected," "positioned" or similar expressions is intended to identify forward-looking statements that represent our current judgment about possible future events. We believe these judgments are reasonable, but these statements are not guarantees of any events or financial results, and our actual results may differ materially due to a variety of important factors. Among other items, such factors might include: our ability to realize production efficiencies and to achieve reductions in costs as a result of our restructuring initiatives and labor modifications; our ability to maintain quality control over our vehicles and avoid material vehicle recalls; our ability to maintain adequate liquidity and financing sources and an appropriate level of debt, including as required to fund our planned significant investment in new technology; the ability of our suppliers to timely deliver parts, components and systems; our ability to realize successful vehicle applications of new technology; and our ability to continue to attract new customers, particularly for our new products. GM's most recent annual report on Form 10-K and quarterly reports on Form 10-Q provides information about these and other factors, which we may revise or supplement in future reports to the SEC.

Nissan North America Sales Increase 16.2% in July

- Nissan Division achieves record July car sales -
- Infiniti sales increase 56.8% from prior year -

FRANKLIN, Tenn. - Nissan North America, Inc. (NNA) today reported July U.S. sales of 98,341 units versus 84,601 units a year earlier, up 16.2 percent. Nissan Division sales increased 12.3 percent for the month at 86,722 units. Sales of Infiniti vehicles were up 56.8 percent over the prior year, to 11,619 units.

NISSAN HIGHLIGHTS

Nissan Division posted sales of 86,722 units, up 12.3 percent from last July's 77,191 units.
Sales of the Nissan Altima achieved a July record of 26,602, up 24.7 percent from a year ago. July marked the first full month of sales for the all-new, 2013 Altima sedan.
Nissan Rogue also achieved best-ever July sales, with 13,193 units marking a 17.2 percent increase over July 2011.
Nissan's car lineup posted overall strong sales, with cars collectively recording record July volume of 53,744 units, up 13.8 percent from a year ago.

"Sales of the all-new Altima sedan - the most innovative Altima ever - helped propel Nissan car sales to the best July on record at 53,744 cars sold," said Al Castignetti, vice president and general manager, Nissan Division. "Initial reception of the all-new, 2013 Altima proved to be strong, with total Altima sales reaching 26,602 vehicles sold in July."

INFINITI HIGHLIGHTS

Infiniti today reported sales of 11,619 units for July, an increase of 56.8 percent from 7,410 units a year earlier.
The Infiniti G Sedan, with sales of 6,078, had an increase of 88.8 percent versus last year, making it the best July in the sport sedan's history.
The brand's all-new 7-passenger luxury crossover, the Infiniti JX, saw sales of 1,999 in July and a total of 9,724 units since it went on sale in late March.
Overall, Infiniti had its best July in seven years.

NOTE: To ensure consistency in global sales reporting, Nissan North America calculates monthly variances on a straight-percentage basis, unadjusted for the number of selling days. July 2012 had 24 selling days, while July 2011 had 26 selling days.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, and 2012 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.6 million vehicles in 2011. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.

For more information on our products, services and commitment to Sustainable Mobility, visit our website at http://www.nissan-global.com/EN/.


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    • 1 Second Ago
  • 144 Comments
      SVX pearlie
      • 2 Years Ago
      1. The Volt has increased sales every month since Jan 2012, though the rate of increase has slowed to +100 sales per month for July & June. This is a very positive sign for GM, as it means that demand is growing based on word-of-mouth versus early adopters only. Perhaps not as quickly as the C-suite might wish, but consistently growing sales after the novelty has worn off means that the Volt will be here for the long term. For a car which prices like a 3-series, this is quite good. 1a. Momentum suggests 20,000 Volt is possible for 2012, and it's pretty unlikely they'll sell fewer than 17,500 Volt this year. That's pretty amazing, actually. 2. For the first 4 months of Nissan's Fiscal Year (Apr-Mar), they have sold 1,810 Leaf, averaging 450 per month. That suggests Nissan will have built just over 4000 Leaf before Smyrna comes on line in December. So Smyrna will need to knock out 5,300+ Leaf each month to cover the 16,000 Leaf gap needed for to meet Ghosn's "20,000" claim. 3. Plug Prius sales continue to drop month over month. Trend suggests less than 8,500 Plug Prius by end of year. Probably more than the first year for the Volt, but comfortably beating the Leaf this year. 4. MIEV and FFE are still failing hard, tho one has to imagine that the MIEV is hurting more from Mitsu dying than the car itself. If the MIEV were sold by Scion, it'd probably do far better. 5. Perspective time. Year to date, 1,587 Subaru BRZ and 4,419 Toyota FR-S sold = 6,000+ lightweight sports coupes, handily outselling the 5,000+ Toyota PIP introduced roughly the same time. Year to Date totals look like this: 10,666 Volt 5,021 PIP 3,543 Leaf The Volt is killing the PIP 2:1, the Leaf 3:1.
        SVX pearlie
        • 2 Years Ago
        @SVX pearlie
        In updated news, Ford finally gave the FFE number: 38 FFE (still waiting for MIEV) http://www.detroitnews.com/article/20120802/AUTO0102/208020490/1361/Ford-sells-38-electric-Focus-cars-in-July-as-EVs-continue-to-be-tough-sell Pretty good article, actually.
        PR
        • 2 Years Ago
        @SVX pearlie
        SVX -- Good post. I'd like to add on to what you've already said. You brought up the BMW 3-series as a price point comparison for the Volt. One advantage for the Volt over the long-term is that we absolutely know for certain that the cost for the BMW powertrain is going to go up. Both the EU and the US (along with many other countries) have new emissions and fuel economy laws that the bean counters have already calculated will increase gas engine powertrain costs. At the same time, we know that the lithium battery commodity price has had a historic 14% average year over year drop in price per kWh for years now. We've already seen the practical impact of that with a ~10% increase in electric-only range in the Volt for the 2013 models, with zero price increase. So looking past 2013 and towards 2020, there is a lot to point towards a very good long term outlook for the Volt and whatever other EV's and PHEV's sell the best!
          SVX pearlie
          • 2 Years Ago
          @PR
          @PR - 2015 to 2020, we'll see some big changes for sure, and that 10% range bump the tip of the iceberg. The real strategic advantage is that GM will have very mature internal EREV control software largely amortized *and* a mature EREV supply chain established, along with the attendant production line setup. This should allow them a big cost advantage 5-10 years from now, leveraging volume and technology in addition to mass-market component costs. BMW sees this is going to be very disruptive to business as usual, which is why BMW started their "i" initiative, and is why they're desperately trying to get the German government to subsidize them. I really think EV momentum will be obvious in 2014, when MY2015+ starts showing up, and look forward to it. I just hope I'll still be able to afford feeding my BMW - that car is still a lot of pleasure to drive.
        Rotation
        • 2 Years Ago
        @SVX pearlie
        The FR-S is a Scion, not a Toyota. The GT86 (non-US) is a Toyota. "lightweight sports coupes", what are you, Toyota marketing? I don't know if I'd compare a Volt to a 3-series price. The Volt is already cheaper than a 3-series before the big rebate. Unless you fall for the German base price joke. Also, and perhaps this is why the Volt is selling well, there is a near giveaway lease on the Volt last I checked. Still, the Volt is selling well for a specialty car. A few improvements and getting rid of some of the warts and it could maybe graduate from specialty car to very low-selling mainstream car. Maybe.
          SVX pearlie
          • 2 Years Ago
          @Rotation
          @Rotation: The segment was Miata, S2000, Z3, SX and 1st gen Boxster and similar cars targeting light & low. Most of them grew up or died, and Subaru relaunched the segment this year. The comparison was between different niches launched contemporaneously. Yes, typo - should have been Dec 2010 to Nov 2011. The lease-only cars and kit kars don't count as far as I'm concerned, or I'd be counting Caterham as part of the sport light segment.
          Rotation
          • 2 Years Ago
          @Rotation
          SVX pearlie, as Letstakeawalk points out, the Civic Coupe is right in the same weight range as the BRZ/FR-S. Also, the Miata is not a Sports Coupe. It's not a Coupe. You're trying to relate to people with sales of another segment, except you made up the segment. How is anyone else supposed to be familiar with it when you made it up? Say what you want about the dearth of plug-ins, but it's an actual category. You also seemed to get your dates wrong or backwards or something. There are more cars in that timespan than you list. BMW MINI E, BMW Active E, Coda, Karma, two Teslas, Volt, PiP, BYD FD3M, Smart EV, Ford Focus EV, FIT EV, Mitsubishi i.
          SVX pearlie
          • 2 Years Ago
          @Rotation
          @Rotation, your follow-up post was completely stupid. Retarded, even. Category-wise, there are basically 2 cars at average or lower price points: BRZ/FR-S and Miata. That's it. The next cars up are the Elise and Boxster/Cayman. But then, this is like the "plug-in" category from Dec 2012 to Nov 2011, in which there were exactly 2 cars. Can you guess which ones they are? And as today's posts show, digging up the sales data to include FFE, MIEV, and Tesla / Fisker isn't easy. As for the X5, if I did, I'd put quotes around the term. I see the X5 as a unibody SUV, which means it's a new-style station wagon.
          Letstakeawalk
          • 2 Years Ago
          @Rotation
          Oh, I get it Rotation! You're not arguing that the BRZ/FR-S isn't lightweight, or that it isn't a sporty ccoupe... your argument is that there isn't a government-designated category calling it such! LOL. As if we auto enthusiasts need the government to create that category. Both terms "sporty coupe" and "lightweight" have generally accepted meanings within the enthusiast community, and the enthusiast community has universally welcomed this new lightweight sporty coupe.
          Rotation
          • 2 Years Ago
          @Rotation
          Letstakeawalk: SVX takes the time to differentiate the BRZ and the FR-S and call the BRZ a Subaru even though it's the same car. It's not pedantic to say the FR-S should get its proper make too. "lightweight sports car"? Let me go check the government fuel economy ratings for "lightweight sports cars". Let me look up the sales figures for the category. Oh wait, there isn't such a category. That's a marketing term Toyota made up. So I ask, is SVX taking on the job of Toyota marketing here? It's just strange to me. Does he call the X5 a Sports Activity Vehicle when posts about it?
          SVX pearlie
          • 2 Years Ago
          @Rotation
          "The FR-S is a Scion, not a Toyota." Actually, it's a Subaru. Subaru did all of the design and development work, and it's their engine. Toyota skinned the beast, and slaps a "Scion" on the USDM version. And no, I don't work for Toyota. But that doesn't change the fact that the BRZ / FR-S are just about the purest drivers cars to be released within the past decade, and at a mass market price point. I compare the Volt to the 3er because I look at transaction prices, not MSRP or base pricing. The Volt is selling tremendously well for its price position, but to be a mainstream car, it needs to be at a mainstream price, and that won't happen for at least 2 or 3 years.
          Letstakeawalk
          • 2 Years Ago
          @Rotation
          "The FR-S is a Scion, not a Toyota. The GT86 (non-US) is a Toyota." You're being pedantic. Everyone knows it's the same car. And, yes, it does qualify as a lightweight sports car according to most observers (not as little as a Lotus, but pretty much the same as a Miata, Honda Civic Coupe, and much less than a Golf GTI or a Hyundai Genesis)
        SNP
        • 2 Years Ago
        @SVX pearlie
        Why are your statements so bad and then the community of greenies support you on it? -"The Volt has increased sales every month since Jan 2012, though the rate of increase has slowed to +100 sales per month for July & June. This is a very positive sign for GM, as it means that demand is growing based on word-of-mouth versus early adopters only" From that statement alone, it's terrible news. Growth should be accelerating, not decelerating. Also, the leaf is a terrible vehicle, why do you keep commending it? The fundamental flaws of EV travel was never addressed when they released this vehicle. The range is far too short and the existing range numbers were increased over 100yrs by consumer demand. It was all based on refuel times, concentration of gas stations, and costs. The Leaf is terrible because it redefined what the consumer demanded to suit the limitations of their vehicles. People want to have a 300-500 mile range, the Leaf provides 70 w/ 5-10% annual degradation. People want that range based on 5-10minute refuel times and refueling stations available at least every 5 miles. The Leaf's has a recharge measured in hours and recharge stations available at 2 destinations - home and work (because nobody sits at a coffee shop for 8hrs while they recharge).
          SVX pearlie
          • 4 Months Ago
          @SNP
          Sales growth is still sales growth, and beats the hell out of sustained sales reductions (PIP, Leaf). . GM was worried about demand early 2010, but it appears that someone screwed the forecast. And even if the Volt stops growing and merely holds at the latest 1850-ish, that's going to be over 19.9k cars sold, a very impressive +160% year-over-year sales increase. Personally, I think GM will be just shy of 18k after Thanksgiving, and will pull out the stops for a big December to put them over 20k. The Leaf is the first BEV, and as such, simply highlights the differences between ICE and BEV. It's a VERY big change. But that 300 - 500 miles you talk about? It's fakery - the issue is inconvenience of going out of one's way to a gas station. 300 miles city = max 1 refill per week. The 500 miles is a side effect of 300+ miles city - highway driving simply needs 4+ hours non-stop, which can be met with 300-350 miles gas-only highway range. Hours of charging at home or at work are OK, because you're working or sleeping, not driving.
        SVX pearlie
        • 2 Years Ago
        @SVX pearlie
        Oh, found the last number: 33 MIEV http://myimiev.com/forum/viewtopic.php?p=3201#p3201 Pretty disappointing, and interesting coincidence that it's the same as last month. Still good for Mitsu not to be lower than FFE (or Tesla, if they would just publish sales data like a real car company...)
      goodoldgorr
      • 2 Years Ago
      It make sense, for just a little more money you get a car that have no serious drawback like the leaf.
      Rick
      • 2 Years Ago
      Leaf EV sales are total crap 395 is an epic failure to 300 million Americans, 738 Million Europeans will buy a small fraction of those 395 US sales. Real big trend is buying cycles in Europe in the race to be the greenest on the planet, Europeans are bypassing expensive electric cars. Hope we get to see some of those awesome Via Motors Chevy E-REV Silverado pick-ups, Chevy E-REV Vans & SUVs in the UK, cars are exempt from Londons huge Low Emmision Zone, Pick-Ups, Vans & SUVs are not, you have to pay £200 ($312) a day or $113,880 a year to drive your truck into London. Via Motors Chevrolets could make billions here London is screaming out for E-REVs they break all rules here with no Low Emmision Zone charges, 1 in 6 Brits live in the Low Emmision Zone area.
      mazdamattyp5
      • 2 Years Ago
      It would really help Nissan out if they actually had units on the ground. I just went new car shopping and tried to convince the wife to buy a Leaf but all the dealers here only a "not-for-sale" demo unit. If you want a car you have to place a build order. Since I was a canceled reservation holder I can't even go online and try to re-start the process to order another car. Nissans ordering system for the car is BROKEN. Just make a bunch of cars, put them on the lots and people will buy them. This is how the industry works.
        Tagbert
        • 2 Years Ago
        @mazdamattyp5
        It really varies by region and by dealer.
        carney373
        • 2 Years Ago
        @mazdamattyp5
        Reminds me of the computer company Gateway which had no retail presence at all (online, phone, fax, or mail order only) and attempted (pre-Apple) to open retail stores. Except it crashed and failed hard because you couldn't actually walk out of a Gateway store with a Gateway PC - you could only play with their models and then place an order for later delivery.
          Ele Truk
          • 2 Years Ago
          @carney373
          Sounds like what Tesla is doing. So you are saying Tesla is doomed to fail? And now that BMW has announced a similar plan for their i series, that too will fail?
      Seph
      • 2 Years Ago
      See, nissan... there's no real market for EVs. They're going down sooner or later...
        Spec
        • 4 Months Ago
        @Seph
        At worst, EVs will go dormant for a few more years. But they'll be back no matter what. They are very close to being economically practical . . . all it takes is another oil spike.
      nsxrules
      • 2 Years Ago
      Looks like the Volt will definitely miss the lowered sales target of 45,000 sales goal for 2012 that GM had stated. How is this car going to survive without the $7500 tax credit?
        SVX pearlie
        • 2 Years Ago
        @nsxrules
        Now that European sales have started, the Volt / Ampera global demand is really jumping. There is a very good chance that GM delivers pretty close to that many in 2012, just not all in the US. GM could sell 20k USDM, 15k in Western Europe, and another 5K globally. When the $7500 tax credit disappears, GM will be on their next-generation car. I think they'll do just fine.
          Actionable Mango
          • 4 Months Ago
          @SVX pearlie
          GM will have a next-gen car ready by 2014? I haven't heard of this, what is it called?
          SVX pearlie
          • 4 Months Ago
          @SVX pearlie
          GM has been simmering about Volt 2.0, and it's typically a 2-3 year development cycle. So that places a Volt 2.0 in 2014 - 2015 timeframe.
        Smurf
        • 2 Years Ago
        @nsxrules
        Yup... You make a mistake like that and some folks just won't let you take it back....
        Rotation
        • 2 Years Ago
        @nsxrules
        They'll have to figure out how to get the price down before the tax credit runs out. I believe the tax credit is for the first 200,000 cars if they can't even meet the 45,000 sales goal they still have a bit of time before they have to worry about it.
          SVX pearlie
          • 4 Months Ago
          @Rotation
          By end of 2012, GM will have sold roughly 28k Volt USDM - not a big problem for them at the moment.
        theflew
        • 2 Years Ago
        @nsxrules
        I think the stated that in 2010 before the car was even out. That said it appears the will make around 30k worldwide which is pretty good.
          SVX pearlie
          • 4 Months Ago
          @theflew
          I'm projecting something like this: 18-22k USDM 10-15k EDM I think it would be very difficult for GM to move fewer than 30k globally, and 40k is within reach.
      Turbo Froggy
      • 2 Years Ago
      Did they sell all 395 of them in the Seattle area? I am seeing a bunch of them. 3 of them just going less than 5 miles from my house. Saw 6 on the way to work on Monday. One of the local dealers on the Eastside of Seattle has 75 of them in stock, the one near Seattle has 41 of them in stock now. They had come incredible lease deals, like put ~$4000 down and get a $149/month lease, $0 down $249/month lease.
        SVX pearlie
        • 2 Years Ago
        @Turbo Froggy
        10+ Leaf in stock at 2 dealers? You sure you weren't looking at Versa?
      Tes
      • 2 Years Ago
      Leaf is just not going to win unless they do something about charging speed, increasing range and battery degradation concerns. For these reasons I traded in my Leaf for Volt and I am much happier.
        Spec
        • 2 Years Ago
        @Tes
        You didn't know about the charging speed and range when you bought it? You should investigate your purchases more thoroughly.
        SVX pearlie
        • 2 Years Ago
        @Tes
        "I am much happier." And that's really the best reason to get a car.
        Rotation
        • 2 Years Ago
        @Tes
        I agree charging speed should go up. 3.3kW charging just doesn't cut it anymore. BMW, Honda and the Toyota RAV 4 (when it gets here) have 6.6kW charging. 3.3 just isn't good enough anymore. It's tolerable on the Volt just because the battery is so small, the Ford Energi and PiP get away with that for the same reason.
          SVX pearlie
          • 2 Years Ago
          @Rotation
          When the Leaf is deemed a failure after a dismal showing in 2012, selling them cheaper is going to look like desperation price cutting.
          SVX pearlie
          • 2 Years Ago
          @Rotation
          It will be interesting to see how that will play out in 2013. But surprising that Nissan basically took 2012 off.
          JakeY
          • 2 Years Ago
          @Rotation
          @SVX pearlie Not surprising given both the Tennessee and Sunderland plants are planned for 2013 and the strong yen is hurting Nissan profit significantly in 2012. Better to save the sales til then and make more profit. http://www.chicagotribune.com/classified/automotive/sns-rt-us-nissan-earningsbre86p0lj-20120726,0,1779617.story
          SVX pearlie
          • 2 Years Ago
          @Rotation
          I guess, the question is this: how deep of a loss can Nissan afford on the Leaf?
          Tagbert
          • 2 Years Ago
          @Rotation
          I think part of the problem with Leaf sales is that Nissan has stated that the 2013 Leaf will have the 6.6kW charger, a slightly higher range and will cost less. A lot of people have decided to wait and see.
          JakeY
          • 2 Years Ago
          @Rotation
          @SVX pearlie Whether it is seen as desperation or not, the sales figures are all that matter. Look at all the factory incentives Nissan is giving on their other models (but not the Leaf), no one calls it "desperation", they are just happy to take them. And keep in mind that Nissan raised their price before, so it's not really a price cut even if they went back to the 2011 price. Another point is neither the Leaf or Volt would be viable in the long term without a drastic price decrease (esp. before the tax credit expires).
      Ryan
      • 2 Years Ago
      I'm hoping that people are waiting to buy the next year's Leaf once they start making them in TN... They also need to do an ad campaign showing all the stops someone can make during the day in a leaf and a gas station isn't one of them.
        Rotation
        • 2 Years Ago
        @Ryan
        How is showing you cannot stop at a gas station a positive?
          carney373
          • 2 Years Ago
          @Rotation
          Because you don't NEED to stop at a gas station. The phrase "never needs a drop of gasoline" comes to mind. I think I may have seen it in marketing for the Coda EV or for the Ford Focus EV.
          SVX pearlie
          • 2 Years Ago
          @Rotation
          OTOH, BEV cannot show the family car loaded with snacks, luggage, pillows and plush for road trip vacations, either... That would be my commercial, the guy loading his Volt with family stuff, talking to neighbor about how he's hasn't burned a single drop commuting, and is using his new car to go on road trip.
      Actionable Mango
      • 2 Years Ago
      Leaf is ugly, expensive, and has no backup generator. It costs almost as much as the Volt, which is not ugly and can use the gasoline infrastructure if needed. I would not be surprised if the Leaf and iMiEV's stylists secretly hate EVs and had purposely sabotaged the looks of these two cars.
        Ele Truk
        • 4 Months Ago
        @Actionable Mango
        Costs almost the same? Since when does anybody consider an $8000 price difference for a car to be almost the same? But I agree on the styling. The EV should stand out for being cool, or not at all (like the Volt or Focus EV), not stand out for being ugly.
          Spec
          • 4 Months Ago
          @Ele Truk
          Yeah, Ele Truk, you are behind the times. Nissan raised the price of the Leaf after the first year. GM has kept the price steady and improved the performance specs of the Volt . . . notably increasing the electric range to 38 miles from 35. Thus the relative value of the Volt significantly gained.
          JakeY
          • 4 Months Ago
          @Ele Truk
          Nissan raised the price of the Leaf (which is a part of the problem). The difference is only $4k now as Ziv points out.
        Ziv
        • 4 Months Ago
        @Actionable Mango
        Ele Truk, I thought that the Leaf had a MSRP of $35.2k and the Volt an MSRP of $39.2k. $4k for the drive all day ability that a range extender gives you sounds like a bargain to me. There are a lot of really good things about the Leaf, but being a raging good deal isn't one of them. And even with a range extender, I don't look at the Volt as a great deal either. A good idea, yeah, a cool car, definitely. But both these super models could gain from losing a few thousand off their MSRP's.
        SVX pearlie
        • 4 Months Ago
        @Actionable Mango
        The Leaf stylist wanted to make the car different, and obvious. Mission accomplished. But secret hate? I don't know about that.
      Maddoxx
      • 2 Years Ago
      Here in the San Jose area, I see 7 Leafs for every 1 Volt. I would have thought they would be selling more than 500 a month. Maybe when they're built in the US they either get price reduction or upgraded range.
        Spec
        • 4 Months Ago
        @Maddoxx
        I see more Leafs than Volts but there has been an up-tick in Volts lately. I've been seeing a fair number of Volts these days. And there is an uptick in Think City cars. Mission Valley Ford got a truckload of them a few months back and sold them all. They recently got 10 more and 6 are left. You can get one in any color as long as that color is black. ;-) At a low enough price, people will snap up even weird funky small plastic EVs. (They are selling for $22,300.)
      drpawansharma
      • 2 Years Ago
      Nissan leaf is a big flat flop :-)
        Ele Truk
        • 2 Years Ago
        @drpawansharma
        The Leaf has sold almost 5 times as many in it's first year as the Prius sold, so I wouldn't call it a flop. Prius sales first year: 5600, Leaf sales first year: 27,000
          theflew
          • 4 Months Ago
          @Ele Truk
          The difference is Prius sales grew year to year - Leaf sales aren't.
        Ernst Joubert
        • 2 Years Ago
        @drpawansharma
        It's going to take time for cars like the nissan leaf to really take off. Nissan's strategy with the leaf should be based on a long term view instead of "instant gratification" that so much of the world is based on. When they finally do take off, Nissan will be in a prime position to cash in.
          Marco Polo
          • 4 Months Ago
          @Ernst Joubert
          Ernst Joubert Except the automotive market doesn't really work that way. The pioneer seldom 'cashes in', often the car buying public just waits until the technology appears in their favourite brand. Auto-companies can quickly catch up with one another, often leapfrogging the frontrunner having the advantage of observing and avoid early growing pains.
          SVX pearlie
          • 4 Months Ago
          @Ernst Joubert
          The problem for Nissan is that a lot of things are wrong with the car - there's still a lot of (expensive) work to be done, like incorporating TMS for global use and beefing up the OBC for third-party EVSEs. Plus, the software is clearly not as sophisticated as GM's.
          Ernst Joubert
          • 4 Months Ago
          @Ernst Joubert
          @Marco: Is there really that much leapfrogging to be done when it comes to EV's? The only component that needs to be improved is the battery. Once that is done, all Nissan has to do is to replace the current pack. They have already built the infrastructure and they have already sold 30 000 leafs wordwide. Hence, they are far ahead of the rest. Is Toyota not cashing in on hybrid technology? They were the only company that took the risk way back in the 90's and they are reaping the rewards today.
          SVX pearlie
          • 4 Months Ago
          @Ernst Joubert
          Ernst, the biggest, most valuable component isn't physical at all - it's the control software. That's what matters. Good control software protects the pack and maximizes use experience. This is the big differentiator.
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