No, not Joel Ewanick. Mark LaNeve, who formerly ran General Motors' Cadillac division, and then went on to head sales and marketing, has turned up as chief operating officer of Team Detroit, Ford's global ad agency based in Dearborn.

LaNeve, 53, left GM in late 2009 in the wake of the automaker's bankruptcy, and went to Northbrook, Illinois insurance giant Allstate. LaNeve left the insurer in February, returning to the Detroit area where he maintains his home.

LaNeve, with a well-known outsized personality and the style of a football coach, was responsible at Cadillac for a marketing revolution that is remembered for, among other things, phasing out the old country club imagery of the brand and ushering in rock music, such as that of Led Zeppelin in a campaign themed, "Break Through." (Scroll down to watch the ad).

At Team Detroit, LaNeve will be the number-two executive behind Satish Korde. As COO, he will have a lot to do with talent recruitment, but also weigh in on key Ford strategy issues. As former chief of Cadillac (he also had a stint running marketing for Volvo in North America), he will undoubtedly be called on for his thoughts on turning around Ford's Lincoln division.

While at Allstate, Laneve directed the "Mayhem" campaign, which has resulted in the big insurer effectively fighting back against Progressive Insurance's "Flo."

LaNeve resurfacing in Detroit the same week that GM ousted his successor, Joel Ewanick, which goes to show how temporary chief marketing officer jobs can be – especially in the auto industry.


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  • 24 Comments
      mchlrus1
      • 2 Years Ago
      Nead moar sleap
      speddedler
      • 2 Years Ago
      He looks undead
      Ducman69
      • 2 Years Ago
      $50 says that he cries red tears and like his True Blood warm.
      Hazdaz
      • 2 Years Ago
      Corporate Executives playing musical chairs again.
      zombieman2666
      • 2 Years Ago
      "This town needs an enema!"
      Anne Onomous
      • 2 Years Ago
      This guy always reminded me of a slickster Jack Nicholson type.
      Thomas Slayton
      • 2 Years Ago
      He looks like a Cadillac salesman.
      • 2 Years Ago
      [blocked]
      Jack Tripp
      • 2 Years Ago
      He is one of the doofii responsible for GM's wretched public image. The Led Zep thing didn't work. Old people still drive Cadillacs. I suppose he will be back with another outrageous salary and could give a toss attitude.
        rsxvue
        • 2 Years Ago
        @Jack Tripp
        You gotta give him credit for the Allstate mayhem commercials though. Prob one of the better insurance commercials.
          mapoftazifosho
          • 2 Years Ago
          @rsxvue
          Mayhem is the best stuff on the tele...I'll stop my DVR and watch those spots... All-State still sucks, but I love the ads!
          dukeisduke
          • 2 Years Ago
          @rsxvue
          Turn right NOW! Recalculating!
        Kip
        • 2 Years Ago
        @Jack Tripp
        +1 on the Mayhem bits. They're pretty good (for commercials). You have to actually give him credit for the Cadillac stuff too. It was a good interim step, when you consider what Caddy stood for around that time. They sold to the 65+ year old retiree who wanted a car that was big, soft, and conservatively styled but also fulfilled his young man dreams of owning that brand (You know, kind of like Mercedes drivers today. ;-) ). By appealing to the 50-60 year olds of 2002 (that age group would identify the most with Led Zepplin as cool), he actually helped position the brand with a younger group and opened the door for less conservative styling and performance. It arguably helped open the door for something like the CTS-V that appeals to an even younger crowd. That being said, the guy looks like the stereotypical used car salesman in the photo above.
        Anne Onomous
        • 2 Years Ago
        @Jack Tripp
        Doofii? I'm gonna use that :)
      dukeisduke
      • 2 Years Ago
      He still looks like one of those gangsters on The Untouchables. "Lee! Rico!"
      zombieman2666
      • 2 Years Ago
      Did he bring Granpa and Herman Munster with him?
      foxtrot685
      • 2 Years Ago
      Does he have on eye shadow??
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