Falcon future unsure as Ford expected to cease AU manufacturing in 2016
In fact, Ford's Aussie position has been under threat for years. In 2007 the company announced it would close its Geelong engine plant at a cost of 600 jobs, only to reverse the decision a year later and keep the plant operating. Meanwhile, the value of the Australian dollar, cautious consumers and tariff reductions in the overall market have made imports tougher competition and depressed margins. It is the Falcon's troubles that are especially painful, though, causing a planned production cut of 25 percent in November.
In view of Ford's moves and the company's silence on its plans, suppliers have been rewriting their business plans for a future without Ford Australia, letting go of workers and going into receivership. Ford's departure would mean the loss of 3,000 jobs directly, with more to come in the supply chain and incidental industries. Also lost should this come to be: the legendary rivalry between the Falcon and General Motors' Holden Commodore, not to mention that between Ford Performance Vehicles (the FPV GT from 2008 is pictured above) and Holden Special Vehicles.
The front- and all-wheel-drive Ford Taurus range is expected to replace the rear-wheel-drive Falcon, and an as-yet-unnamed crossover would fill in for the Territory. Ford has had a manufacturing base Down Under since 1925 – leaving the country would mean only General Motors and Toyota remain as domestic producers.
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