Ewanick, 52, was hired by General Motors as U.S. Marketing Chief in May 2010 and named Global Marketing Chief, a new position, in December 2010. Previously he did a short stint as the head of marketing at Nissan North America, but was best known for his work before that at Hyundai Motor America.
Ewanick might be remembered most for the GM's decision to pull its advertising dollars from Facebook, citing the social network's ineffectiveness shortly before its initial public offering of stock. He also announced that GM would not be advertising in next year's Super Bowl and was the man in charge when Chevrolet unveiled its controversial "Chevy Runs Deep" campaign.
Other decisions made by Ewanick may have a more lasting, if less visible, effect on General Motors. For instance, Ewanick led a recent effort to consolidate GM's creative marketing and advertising agencies, a move that has been estimated to save the company $2 billion over five years. In the case of Chevrolet, the brand transferred all of its business from dozens of agencies around the world to one newly created joint venture called Commonwealth of Detroit that located itself in the city of Detroit, bringing with it new talent and 280 new jobs.
DETROIT - General Motors saidtoday said that Global Chief Marketing Officer Joel Ewanick has elected to resign effective immediately.
Ewanick, 52, joined GM in May 2010 in charge of marketing for the company's North America unit. He was named global chief marketing officer in December 2010.
Prior to joining GM, Ewanick was vice president of marketing and chief marketing officer for Nissan North America. Before joining Nissan, he served as vice president of marketing for Hyundai Motor America.
Alan Batey, vice president, U.S. Sales and Service, will assume the role of global chief marketing officer on an interim basis.