Kia misses profit estimates, blames marketing costs, strikes
The report also indicates recent strikes by workers vying for better pay and reduced hours may have had an impact on the bottom line as well. All told, Kia estimates the company lost production of 5,450 units worth somewhere around $82.5 million during strikes held on July 13 and 20.
The news isn't all dark and stormy, however. Kia sales in China blossomed by around 18 percent, and Europe saw an even bigger increase of around 25 percent thanks largely to the introduction of the Pride. Europe saw its industry-wide sales slacken by 3.2 percent by comparison.
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