It ain't Yosemite or shark attacks, but we'll take it.

The Discovery Channel has turned its attention to the evolution of the Mitsubishi i electric vehicle. The channel will run an episode titled 'Birth of a Mitsubishi i-MiEV' on August 4. The show, which is promo'd in the awful short video below (just 15 seconds), will run in Canada, though no word on if or when it will run in the U.S., according to Green Car Reports.

So far, the jellybean-shaped car has been more of a novelty than a game-changer in the U.S. Through the first six months of the year, Mitsubishi sold 333 i EVs, though last month's 33 units marked the first time month-over-month sales declined in 2012. The i was rated by the EPA to go 62 miles on a single charge, 12 fewer than the Nissan Leaf.

Mitsubishi debuted the car as the i-MiEV in Japan in 2009.



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    • 1 Second Ago
  • 13 Comments
      porosavuporo
      • 2 Years Ago
      Some shapes are just NOT AMERICAN. Nevermind that half the Europe and probably a large part of asia is perfectly happy with this compact form, even thrilled about it as it fits the tight parking spaces and narrow streets. The I's sales numbers should never be quoted without it's ( and it's rebadged versions ) numbers in Mediterranean cities.
        Anne
        • 2 Years Ago
        @porosavuporo
        Yup, we like compact cars in European cities, but something more eye-pleasing than this.
        EZEE
        • 2 Years Ago
        @porosavuporo
        meh. I am a radical right wing flag waving gun owning American (Merica, eff yea!), but figure function before form. Especially on electrics. If this is the best use of space in a small package (he said, 'small package'), then so be it. If the first reasonablly priced electric that goes 300 miles is butt ugly, I won't care. Can't see the outside of it while driving past gas stations.... :)
      Actionable Mango
      • 2 Years Ago
      Every time I see a i-MiEV or Leaf I wonder if the car stylists were secretly trying to destroy BEV sales.
      Rotation
      • 2 Years Ago
      I've seen two on the road now. That thing just is not appealing at all. I also saw a BYD F3DM on the road today! Talk about a rarity.
      Jeff C
      • 2 Years Ago
      I 've owned many cars over the years, from muscle cars to high-end exotic sports cars. I thought at the time that each one was technologically advanced in some way, shape or form. They all were a blast to drive and some even relatively efficient, but none of them individually or as a group compare to my "i". In my opinion the "i" is the most fun, most technologically advanced, most efficient, least expensive, and bar far the best engineered vehicle to ever be offered in the U.S. at such a low price point. How many vehicles save you $7/ day (based on my round trip commute, previous car got 30MPG, and current gas prices) are so fun to drive in traffic or on the open road and cost less than a dollar per day to fill up! My tank is full every morning, I'll never have to spend money or time to change oil, spark plugs, antifreeze, exhaust systems, air filters, oil filters, fuel filters, belts, timing chains, alternators, starters...or spend time waiting in line at a gas station to hand my money to the richest people in the world who fund terrorism only to see my money burn- up and blow away in the wind! Let alone the price our children pay to breath 100's of toxic chemicals in the air produced by combustion. I 'm just saying, do the math!
      Anne
      • 2 Years Ago
      They should do a 'Megafactories' with the Tesla NUMMI plant too, once it is running at full throttle.
      Ford Future
      • 2 Years Ago
      I thought the video was pretty good, car moving at a fast clip, exciting.
      Brian P
      • 2 Years Ago
      Local dealer has one, complete with the green graphics all over it, that has sat planted in the lot for months.
        Spec
        • 2 Years Ago
        @Brian P
        Well maybe this will help sell it.
      P
      • 2 Years Ago
      Let's see: An hour-long show about a car's birth, sponsored by its manufacturer? Why not just watch ads for an hour? Judging by the grandiose language in this 15 second spot, it'll be the same d.mn waste of time.
        Spec
        • 2 Years Ago
        @P
        That is what so much TV is these days . . . paid programming. I generally don't watch TV but turned in on yesterday to watch some Olympics. I flipped around the local broadcast dial and was amazed how much 'paid programming' is out there. Who watches all that crap?
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