This didn't take long. The new overlords at Lotus have reportedly scrapped the company's five-year plan. DRB-Hicom ditched the turnaround strategy, penned by ousted CEO Danny Bahar, because it believes the market viewed the plan as overly ambitious.

The new product plan will slim the number of new model lines from five to three, and Lotus will likely slash the number planned consultants in favor of relying more heavily on in-house talent. According to The Star, the move should help expedite product development and save cash at the same time.

Even so, nothing is written in stone as of yet. DRB-Hicom says the new plan will take up to a year to finalize. The company has dumped around $242 million into Lotus so far this year, and the struggling automaker may require another $121 million by 2013. Lotus all but stopped production earlier this year during a loan freeze, but the lights came back on in April. The company now produces around 44 vehicles per week.


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  • 34 Comments
      Eric Park
      • 2 Years Ago
      Please don't kill the new Elise. I know it's not in the spirit of the original, but it's still light enough and powerful enough to be fun. At its proposed price point, they have a potential cash cow here that can save Lotus, like the Boxster did for Porsche 15 years ago. When I saw it at the LA Auto Show in 2010, the crisp, low white car made me think, "This is going to be the true spiritual successor to the original NSX." The Eterne, Elan and Elite, I could care less for, but please build this.
        carguy1701
        • 2 Years Ago
        @Eric Park
        The Boxster didn't save Porsche. The Cayenne did.
          Eric Park
          • 2 Years Ago
          @carguy1701
          The Boxster went a long way to increase Porsche's profit margins. They shortened production time per vehicle with more efficient manufacturing processes and shared many components with the 996. One can say that generation of Porsche, from 1997 to 2004, had something of a cheap and flimsy feel relative to the 993, but they were able to make enough money to expand their lineup and give us more variations and special editions, as well as venture into the SUV market. Yes, the Cayenne is probably their best seller right now, but before the Boxster, Porsche was on the brink. The Boxster, and subsequently the 996, saved them from acquisition.
      chirowolf
      • 2 Years Ago
      Now that is a better plan. FOCUS!!!! 5 new cars would be a stretch for any large car company let alone a small boutique car maker. I love Lotus and believe they will produce better cars if they stick with Colin Chapmans watch words of "Add Lightness" I would hate to see Lotus produce anything larger than the Evora. Any larger and they will have to add a lot of weight(larger engine) just to keep the car respectable. I can tell you 300HP never felt so powerful. The Evora is one choice ride.
        Tom
        • 2 Years Ago
        @chirowolf
        "Choice," eh? If we have the means, do you highly recommend picking one up?
          chirowolf
          • 2 Years Ago
          @Tom
          Its no Ferrari California 250, but I think Ferris would approve
        carguy1701
        • 2 Years Ago
        @chirowolf
        Yeah, and they'd be incredibly expensive because of all the lightweight materials.
      Autoblogist
      • 2 Years Ago
      To me the most pertinent vehicles in Bahar's plan was the Espirit and the Eterne sedan. The Espirit because it was probably already in development and it's a familiar name that still has some cache and the Eterne would be a more mainstream player to sure up the bottom line. Having said that I don't think Lotus will make it. It's been over 2 years since Bahar's plan and not one development veh has been spotted. At least one of those concepts should be gearing up for a release or intro by the end of this year. It's sad , but a reality that Lotus has been hanging by a thin thread that gets progressively thinner each year.
      GasMan
      • 2 Years Ago
      Let's do the math. At $121 Million loss per year, Lotus is losing $57K on every car it produces. Wow, that is almost Tesla territory. Yeah, I get that most of that is investment in design and tooling for upcoming models but still that is huge red ink for a relatively small company.
      Batsu Mochizuki
      • 2 Years Ago
      Hmm, they should concentrate on the Elise, the Evora, and the planned Esprit.
      Hazdaz
      • 2 Years Ago
      Boy, there's a shock! :rolleyes: So they just blew through a ton of money just coming up with this overly ambitious plan, only to kill it now. Imagine if they spent that time and money on their actual products instead!?
      Dani
      • 2 Years Ago
      As much as i liked the lotus concepts, too many were bought out at the same time... this sounds like a more realistic target
      rob
      • 2 Years Ago
      Wonder where Dany Bahar will pop up next. He should team up with the Netflix CEO.
      Javanese
      • 2 Years Ago
      Pfffttt... bahhahahaahaa. I'm sorry, 44 vehicles A WEEK, seriously??!!! No wonder they are in deep ****, most japanese manufacturers built 44 vehicle an HOUR. Even Lamborghini built more cars in a week than these guys.
        chirowolf
        • 2 Years Ago
        @Javanese
        You kinda TOTALLY miss the point. these are truely hand built cars. no robots, no huge production line. About as pure as you get for a sports car, but please go buy a Scion tc, iI'm sure you will be happy with it.
          carguy1701
          • 2 Years Ago
          @chirowolf
          Yeah, and they've been in the red for years.
        • 2 Years Ago
        @Javanese
        [blocked]
      Justin Campanale
      • 2 Years Ago
      3 cars? Elise. Decrease the price a little bit to make room for the Evora. $45 k with a 300 ho 1.8 SC 4 banger. Keep the current Evora: It represents a more "livable" Lotus. Make the 3.5 supercharged standard, and decrease the price a little bit. $65 k Make the Esprit as Lotus's halo supercar. 5.0 supercharged V8. 620 hp. $150 k.
      tbird57w
      • 2 Years Ago
      i'm amazed that this brand is still around! 5 year plan? the should go for just a 6 month one.
      ClementZ
      • 2 Years Ago
      Pity. Those were really attractive concepts. One thing perplexes me. Why is no large auto marque interested in saving Lotus?
        rtkewley
        • 2 Years Ago
        @ClementZ
        Short answer: because there's no money in it. The upscale sports car market is extremely small and highly subject to the prevailing economic winds. It is dominated by Porsche on the lower end and Ferrari on the high end. Getting your hands on a profitable slice of that, again, very small pie is next to impossible. I don't know the last time Lotus was consistently profitable as a stand-alone entity, but 'never' would be a not-unreasonable guess.
        Jonathan Ippolito
        • 2 Years Ago
        @ClementZ
        Attractive ! The new models all looked like rejected Lambos !
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