Erik Buell Racing has gotten its hands on $20 million from foreign investors in a first step toward starting production on a range of new, affordable bikes. The cash will be used to hire more staff and expand the company's current Milwaukee production facility to 54,000 square feet. Details are skinny at the moment, but Buell says EBR plans to start selling a $20,000 bike in line with the current EBR 1190RS (seen above), though with less hardcore components. That price tag puts the newcomer in the same playground as creations like the Ducati 1199 Panigale and well above the BMW S 1000 RR.

But the stack of cash doesn't mean EBR's plans are set in stone. It reportedly takes around $100 million to get a startup bike manufacturer off the ground with all of the necessary dealerships and production capability, which means Buell will likely continue to court investors for the foreseeable future.

EBR hasn't disclosed its mystery investor just yet, though the minds at Asphalt & Rubber believe the funds could have come from Hero MotoCorp, an Indian motorcycle manufacturer. The company has made waves about possibly acquiring Erik Buell Racing in the past, and the two motorcycle builders already have a strategic partnership in place.


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  • 20 Comments
      methos1999
      • 2 Years Ago
      Stop my heart - I didn't get into biking until HD had killed off Buell... make one for $15k and I'm sold!
      ThinkAboutIt
      • 2 Years Ago
      I have owned a buell and it would be nice to see them make a comeback. However, if you're going to ask $20k for a bike it had better be on par with whatever the competition has or better. I expect abs, traction control and shift assist at the minimum....
        QCRamAir
        • 2 Years Ago
        @ThinkAboutIt
        Erik is as passionate about the sport as they come. He's also a smart business man; you don't think he already knows this?
          ThinkAboutIt
          • 2 Years Ago
          @QCRamAir
          It doesn't matter if he knows it or not. What matters is if he does it or not.....
      Redline
      • 2 Years Ago
      As long as HD isn't involved it's all good.
      Hazdaz
      • 2 Years Ago
      I am very happy to see that Buell might live again, but at the same time, I find it rather pathetic that the one company that might be willing to give this guy the money is Indian. No one in the US could have helped fund this guy? Really?? I personally think one of his bigger problems moving forward will be distribution. With H-D, there is a dealership in pretty much every major city, so he could piggy-back sales and even service. But now? You know he's not going to want to have anything to do with H-D (rightfully so after what they did to him). Even if they are the greatest bikes ever, its tough to sell a vehicle that doesn't have local dealers and a local parts and service shop. Wish Buell lots of luck, and interested in seeing what the final product is.
      michigan
      • 2 Years Ago
      This is not motorcycle blog
      adam
      • 2 Years Ago
      If they try to go up against BMW, they're going to have a bad time.
      Agent55
      • 2 Years Ago
      Good for Buell, but they may want to use a chunk of that investment to develop a new powerplant to compete with BMW, Ducati, Kawi etc. It's where they're sorely lacking on the track: raw power.
      QCRamAir
      • 2 Years Ago
      This is nothing but great news, and after all the bullsh*t Erik had to endure while under HD ownership, he deserves nothing but great success. What happened over 2 years ago may have seemed a hard blow to Buell, especially as things were just starting to pick up pace with his 1125 models (which were brilliant bikes), but being freed from HD could only be a blessing and that realization is starting to become quite apparent.
      Kambui Brown
      • 2 Years Ago
      Hope it all works out Buell is the only reason i want a bike
        QCRamAir
        • 2 Years Ago
        @Kambui Brown
        There are few men as passionate about their own creations. There are also even fewer men who are as passionate about their customers as Mr. Buell. He deserves nothing but success, and I'd love nothing more than to see the new Buell take off. A big middle finger to HD in the form of racing and streetbike-sales success would be oh so sweet.
      Stinkyboy
      • 2 Years Ago
      Me wants some Buell
      IOMTT
      • 2 Years Ago
      About time.
      Carbon Fibre
      • 2 Years Ago
      Jesus.... Tumbler backup unit. Aggressive beast. Does it have ABS.
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