Only one fifth of Chrysler Group dealers will have the chance to sell 2013 SRT Viper, according to an Automotive News report. To qualify for the V10 beast, a hopeful dealer will have to train staff and purchase special tools, as well as improve their facilities. This does not guarantee the ability to sell the Viper. It merely keeps the dealer on the list of potential suitors.

SRT CEO Ralph Gilles spoke with journalists in a broadcast interview in Detroit this month, lining out the plan for dealers intent on selling the 8.4-liter snake: "We're going to open it up to any dealer who can put up the money ... you've got to have the training, the facilities, and some history of selling Vipers and SRTs in general."

While Chrysler has not yet announced the number of Vipers to be built each year, it will certainly be a limited run, and not every dealer will have the opportunity to put one in their showroom. According to Gilles, they want only the best dealers carrying their 640-horsepower super car.

"There's going to be a new breed of customer coming, so we want to make sure they have a great experience," said Gilles.


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  • 47 Comments
      Xedicon
      • 2 Years Ago
      Overall I think this is a good call. Anyone looking to buy a car like this is willing to travel a bit to get it. On the other hand, I do think that it's a bit harsh to make a dealer front all that time money and effort for a "maybe". I'm sure Chrysler is already aware of which dealers are good and bad, why not start there?
      GreenN_Gold
      • 2 Years Ago
      Use the Viper as a carrot to improve dealerships, brilliant!
      carguy1701
      • 2 Years Ago
      Makes sense. During the build up to the launch of the GT-R, it was leaked that only Nissan dealers that sold a lot of 350Zs were being considered for GT-R certification.
        jtav2002
        • 2 Years Ago
        @carguy1701
        I've never seen a GTR near my house (have seen plenty elsewhere) however our local Nissan dealer always seems to have at least one, sometimes 2 GTR's in stock.
      Billye
      • 2 Years Ago
      Please pass the drool towel,,in the words of "Madea",,,"Hell to the YES!" I'm a diehard MoPar girl,,had a '69 Charger R/T, have, at present, 1996 RAM 2500,with OVER A HALF A MILLION MILES AND STILL RUNS LIKE NEW, and a 1999 Durango,,its ok, but as most Durango owners know,TRANNY problems,,lousy gas mileage, etc. BUT, I'm a Dodge girl FOREVER! And I guess I could be "forced" (lol) to drive a Viper,does it come in white? lol
      Miles
      • 2 Years Ago
      1/5th Bzee.zeekler site needs this. Guess Chrysler following the gtr route.
      jilldess
      • 2 Years Ago
      being a daimler/chrysler owner (crossfire roadster) have had interesting experiences dealing with chrysler. when under warranty chrysler dealer had a "certified" xfire mechanic (as its really isnt a quite a chrysler,containing mercedes benz technology/parts). The Viper is the same a specialty car., which the chrysler mechanic will have to be trained to work on such as it isnt the everyday chrysler. not that my car is troublesome ,but im thankful i have a great personal mechanic (hubby) and a powerful active forum to connect with other owners as most chrysler dealers after the big shake up dont have a specialty trained mechanic and well mercedes they have their noses so high in the air.......they maintain its not a mercedes i can show them the symbols... that said if i could afford the viper, there would be one in the garage...blue please....lol
      prez29
      • 2 Years Ago
      A monumentally ugly car. The other four fifths are fortunate.
        k_m94
        • 2 Years Ago
        @prez29
        I seriously don't get it. Everyone is entitled to their own opinions, but do some of you see a completely different car on the screen than me? If it's showing a Pontiac Aztec, then I'd get that checked.
      budwsr25
      • 2 Years Ago
      This car is one of the ugliest cars built this year. It's going to one of those im better than you cars.
        k_m94
        • 2 Years Ago
        @budwsr25
        Let me fix that: "This car is one of the sexiest cars built this year. It's going to be better than you"
      Monkaroo
      • 2 Years Ago
      I think Chyrsler had an opportunity to come up with design that is unique and supercar chic. I don't know why they decided to go with an updated 1993 Viper look. It looks part kit car and dated. One reason why people buy supercars is its looks with amazing performance. This is a miss for me. I sure the engineering is superb but design a car that reflects that.
      artso06
      • 2 Years Ago
      Ralph..A+ for keeping a strong hold on your brand. I wish more US manufacturers would look into HOW they sell their cars. A lot of the original Design and Engineering intent is lost because of crummy sales floors and salesman.
      Schadenfreude
      • 2 Years Ago
      DOHC in this = 8.4L V10 with 840hp at 8,000rpm
        Schadenfreude
        • 2 Years Ago
        @Schadenfreude
        this car is awesome either way though :-)
        k_m94
        • 2 Years Ago
        @Schadenfreude
        For the price, weight, and bulk of trying to make an 8000 rpm DOHC version of this engine, you could slap on a supercharger or even pony up for a twin turbo build and be on your way to well north of 1000hp. The V10 already has VVT by integrating 1 camshaft inside another. Direct injection would be awesome and relatively easy to add at a future date (along with higher compression pistons and some timing changes to benefit from it).
          Xedicon
          • 2 Years Ago
          @k_m94
          Direct injection comes with some challenges though, one being that it weighs more and uses up more room under the hood. I'm not sure how readily the Viper block would take to DI - maybe it's already so strong and roomy (it is huge after all) that it would be duck to water, and I personally suspect this would be the case given the power levels with turbos this block can handle all day long. Then again it was designed without DI, so maybe it would be a huge effort. Hard to say really.
          carguy1701
          • 2 Years Ago
          @k_m94
          Yeah. DI is probably coming.
        RodRAEG
        • 2 Years Ago
        @Schadenfreude
        Good luck trying to fit that engine under the hood if you go with DOHC.
        oRenj9
        • 2 Years Ago
        @Schadenfreude
        You'd have to lose a lot of displacement to rev that high though.
      havecash
      • 2 Years Ago
      Big deal....they'll sell 1000 cars and lose money doing it. Why did the taxpayers save Chrysler? Stupid management to this day and this says it all.
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