In the wealthier parts of the Middle East, supercars are king. Along the streets of Dubai, machines ranging from the blisteringly fast to the extremely rare are as ubiquitous as yellow taxis in Manhattan.

It would seem what's missing, then, is a homegrown hypercar. For a market that gobbles up such a large amount high-performance machines, there are no supercars that originate from the Middle East...until now.

At an event in Beirut, Lebanon, W Motors announced that it will produce two models, the Hyper-Sport and the Super-sport, which will become the first ever supercars produced in the region. W Motors calls them the "most exclusive, luxurious and technologically advanced hyper-cars in the world" and claims that they'll be "introducing never seen before technologies inside and out."

You know, like diamond-crusted LED taillamps. And an allegedly fully-functional holographic display. W Motors says that the Hyper-sport will be limited to only five units and that its vehicles will be produced with the help of Austrian manufacturer Magna Steyr and German carbuilder RUF.

The Hyper-sport will be officially unveiled in Dubai this December.
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First Arab Brand of High Performance Luxury Sports Cars launched from Beirut
W Motors S.A.L eyes ambitious goals in the automotive industry


Beirut, July 11th 2012: Beirut witnessed today a major milestone for the automotive industry in the region and the world. W Motors s.a.l., which is set to be the premier designer and manufacturer of Hyper cars in the region, was launched on the 11th of July 2012 during a high end ceremony, organized by Events Production.

The official launch of W Motors which is a groundbreaking accomplishment for region based entrepreneur and specialist Ralph R Debbas, took place in the lavish venue of Sursock Palace Beirut. A select number of Politicians, Socialites and high ranking industry leaders, were there to attend the launch press conference and the unveiling of this promising automotive brand that eyes to cater to the desire and needs of an elite clientele around the world.

The young company has allied itself to major partners and suppliers in the automotive industry and design sector: "Magna Steyr Torino" represented by Mr. Tiziano Novo, General Manager of Magna Torino, "RUF Automobile Germany", and "STUDIOTORINO" represented by Mr. Alfredo Stola.

Ralph R Debbas, Chairman of W Motors s.a.l. stated: "We will be launching 2 different lines of vehicles, the Hyper-sport and the Super-sport. Our first model, the Hyper-sport, will be limited to 5 cars worldwide and will be labeled as the most exclusive high performance car ever made. With signature diamond incrusted LED lights, it is also the most luxurious sports car in the world. In addition, the Hyper-sport W will be the first and only car to ever integrate a fully functional holographic display with interactive motion, gaining years of innovation ahead of competition. This car is simply unique in every single way; every element has been meticulously engineered to give the right balance between power, torque and speed, delivering the ultimate driving machine for a unique driving experience".

With an entrepreneurial background, Debbas is the mastermind behind the W Motors project. Graduating from Coventry University School of Art and Design with a major in Automotive Design and having finalized numerous awarded concepts in Europe, Debbas worked on building a sizeable network within the automotive industry, leading him to the creation of W Motors, the world's most exclusive, luxurious and technologically advanced high performance sports cars, a pioneer project for the Arab World.


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    • 1 Second Ago
  • 52 Comments
      theblackemblem
      • 2 Years Ago
      Will it be sold with an option of silver coating?
      Hazdaz
      • 2 Years Ago
      A rendering and a party does not equal having a "homegrown supercar". First lets see it actually be BUILT, and run through its paces before anyone actually considers this a real car.
      Aussie Aspie
      • 2 Years Ago
      ... in the region where 0.5 mpg at 10 mph is acceptable fuel economy. This should be fun!
      Ejvind Andersen
      • 2 Years Ago
      Seriously, what is happening with all the supercar start-ups around the world? There is a new every other week. Who do they suppose is going to by all these cars.
        IVIaster
        • 2 Years Ago
        @Ejvind Andersen
        Rich people, hopefully. Its so hard to do a cheap car.
          tump
          • 2 Years Ago
          @IVIaster
          It's so hard to MAKE MONEY from a small cheap car. You have to sell LOTS more. Supercars can profit off just making a few and selling the exclusivity.
      Apple addict
      • 2 Years Ago
      that's okay, obama wants to introduce sharia law into our constitution.
        Florg
        • 2 Years Ago
        @Apple addict
        Here's you Autoblog moron of the day trophy. You can use the sharp edges to smash in your head.
      Rob
      • 2 Years Ago
      Will it have a strap on chastity belt for female passengers? A veil that electronically lowers from the ceiling?
      • 2 Years Ago
      [blocked]
        Zeus
        • 2 Years Ago
        Yeah exactly, makes you wonder what the profits of this company will finance. As a US citizen I would never give them a dime of my hard earned cash. I would buy from literally any region on earth before I would give these people my money.
      to your email L
      • 2 Years Ago
      Ah yes the capitalist free market is just ssssooooo efficient in allocating resources :|
      Arabi fakhour
      • 2 Years Ago
      Why do Americans hate us Arabs so much? you have killed hundreds of thousands of Arabs in the recent past, you control dictatorial monarchies in the oil producing countries, who turn around and drown your arms industries with cash. You support the Israeli colony that is a racist and religiously extremist genocidal tribe right out of the bronze age. As an arab having lived in the USA for 40 years now, the only explanation for your hatred of us I can think of is that the majority of you are brainless, ill-educated, near-barbarians obese imitations of the human race.
        Tanooki2003
        • 2 Years Ago
        @Arabi fakhour
        I'm an American and as harsh as your post is I happen to agree with you on your comment on many points that some just don't get or fail to see.
        Jeffrey Smail
        • 2 Years Ago
        @Arabi fakhour
        I don't understand why you choose to be ensconed by a "majority of you are brainless, ill-educated, near-barbarians obese imitations of the human race." for 40 yrs. Move out man.
      Thang
      • 2 Years Ago
      What's up with all negative comments from low income kids who have no college degree and drive economy cars? Yeah... keep listening to hip hop and gangster rap! The Chinese are owning your ass! All car manufacturers deserve supports.
        Nathan
        • 2 Years Ago
        @Thang
        The Chinese are not owning us, they own about 8% of our debt. The Chinese are far far more dependent on us than we are on them. Their economy will suffer greatly if we stopped buying their cheap goods. Why do all car manufactuers deserve support? The comment makes no bloody sense.
        Zeus
        • 2 Years Ago
        @Thang
        Not having a college degree has very little bearing on a persons ability to make money. Lets see...Mark Zuckerberg: college drop out. Steve Jobs: college drop out. Lawrence Ellison: college drop out. Ty Warner: drop out Richard Branson: drop out never finished high school Ted Turner: drop out Ralph Lauren: no degree John D. Rockefeller: drop out Howard Hughes: drop out So it's funny you mention no college degree because most of the people who can buy these cars without even batting an eye lid are the same kinds of people you are attempting to put down here. And by the way, if you're going to insult someone by telling them to keep listening to hip hop and gangster rap, you should really consider changing your user name to something other than "Thang." Some of the richest people I have ever met in my life and have been friends with over the years have no degree. I wonder what you do for a living...
        Jeffrey Smail
        • 2 Years Ago
        @Thang
        You look the very image you deride. Anyway how do you build a super car from scratch? Do they have all the related professionals in high-end auto-engineering? The Koreans took more than THREE decades to get to where they are now. Yet still no super car. That's how you do it on your own, albeit with a jumping pad from Mazda.
        Tanooki2003
        • 2 Years Ago
        @Thang
        Lol. Ahh touché (not that the ones who will be actually offended and riled by your comment could ever see the irony in what you posted) Luckily and thankfully I don't fit any part of that stereotype but it is actually quite funny.
      SloopJohnB
      • 2 Years Ago
      Arabs in hypercars are suicide machines...not very many arabs in F1 and the mad skilz to drive some of these cars are right up there. Perhaps it's time to show one's manly moneybags (variation of teabagging IMHO) in the form of a vintage Duesenberg or Mercedes SSK. But that would then require some upper body strength...
      Nathan
      • 2 Years Ago
      By the way, did you all notice that the W Motors website has a section that says " Priviledge ". A big part of their marketing schtick is to publicize the artificially created exclusivity. This works for established names like Ferrari but for a no name start-up it makes no sense. Just another pretentious brand .
        sparrk
        • 2 Years Ago
        @Nathan
        you can instantly establish your name with a good product, just like Pagani.
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