2013 Ford C-Max Energi Plug-In Hybrid
  • 2013 Ford C-Max Energi Plug-In Hybrid
  • 2013 Ford C-Max Energi Plug-In Hybrid

  • 2013 Ford C-Max Energi Plug-In Hybrid
  • 2013 Ford C-Max Energi Plug-In Hybrid

  • 2013 Ford C-Max Energi Plug-In Hybrid
  • 2013 Ford C-Max Energi Plug-In Hybrid

  • 2013 Ford C-Max Energi Plug-In Hybrid
  • 2013 Ford C-Max Energi Plug-In Hybrid

  • 2013 Ford C-Max Energi Plug-In Hybrid
  • 2013 Ford C-Max Energi Plug-In Hybrid

  • 2013 Ford C-Max Energi Plug-In Hybrid
  • 2013 Ford C-Max Energi Plug-In Hybrid

  • 2013 Ford C-Max Energi Plug-In Hybrid
  • 2013 Ford C-Max Energi Plug-In Hybrid

  • 2013 Ford C-Max Energi Plug-In Hybrid
  • 2013 Ford C-Max Energi Plug-In Hybrid

Ford's marketing strategy for its plug-in vehicles is coming into Focus (pun intended): compare, compare, compare.

When announcing the Focus Electric's 105 miles per gallon equivalent, for example, Ford made sure to note that it beats the "Nissan Leaf by 6 MPGe while also offering more motor power, passenger room and standard features. Customers can make more use of this efficiency with Ford's faster charging technology that can recharge Focus Electric in about half the time of Nissan Leaf." With the C-Max Hybrid, Ford said it would get better mileage than the Toyota Prius V. Today, Ford is revealing more details about the C-Max Energi Plug-In Hybrid, and the press release says it offers "nearly double electric-only range of Prius."

What does that mean, aside from some numerical chest puffery? Ford says the electric range of the Energi PHEV will be "more than 20 miles" and that the car's full-tank-of-gas-plus-electricity range is 550 miles. On top of that, the C-Max Energi is expected to get 95 MPGe (Ford expects its Fusion Energi plug-in hybrid to get 100 MPGe). It may not be saying much, but Ford also says that the Energi has a "maximum electric-only speed projected to top that of Prius plug-in." The C-Max Energi Hybrid will be available this fall with a base price of $25,995, including destination and delivery.

Oh, by the way, Ford would like you to know that that price is "$1,300 lower than Toyota Prius V."

Watch a promotional video of the C-Max below.

*UPDATE: An earlier version of this post misstated which C-Max would cost $25,995. We regret the error.



Show full PR text
Ford C-MAX Energi Plug-In Hybrid Expected to Deliver 550-Mile Range and Nearly Double Electric-Only Range of Prius
  • Ford's first-ever plug-in hybrid – the all-new C-MAX Energi utility – is the only vehicle of its kind that customers can drive from Sacramento to San Diego on a tank of gas and make the average commute on electricity alone
  • Ford C-MAX Energi plug-in hybrid is projected to deliver 550 miles of total range, including more than 20 miles in electric-only mode – nearly double the electric-only range of the Toyota Prius plug-in hybrid
  • C-MAX Energi – available this fall – is Ford's first production plug-in hybrid and part of Ford's first hybrid-only dedicated line of vehicles
  • C-MAX Energi will launch as part of Ford's power of choice strategy to deliver leading fuel economy across its lineup while tripling electrified vehicle production capacity by 2013
DEARBORN, Mich., July 20, 2012 – The new Ford C-MAX Energi is expected to achieve more than 20 miles of electric-only range – nearly double the Toyota Prius plug-in hybrid – and a 550-mile overall range to become the first hybrid vehicle ever that can be driven from Sacramento to San Diego on a single tank of gas and make the average American commute without gasoline.

With a maximum electric-only speed projected to top that of Prius plug-in, C-MAX Energi drivers might be able to reach wherever they're going a little faster, too.

Topping it off, C-MAX Energi delivers fuel economy that is the equivalent of 95 miles per gallon (MPGe) combined city/highway.

John Davis, chief nameplate engineer for Ford's compact cars and utility vehicles, said it's all designed to improve the driving experience: from making the 550-mile trek down Highway 99 from Sacramento to San Diego to the daily 20-mile one-way trip to work – the distance some reports suggest the average American commutes.

"We are proud C-MAX Energi is the first plug-in hybrid that can deliver a 550-mile overall range and more than 20 miles of electric range as it gives customers great flexibility to commute to work, then take off for a road trip while passing many gas stations along the way," says Davis. "C-MAX Energi is a great symbol for the leading fuel economy we're delivering across our lineup to give customers the power of choice to save money at the pump."

C-MAX Energi is part of Ford's first dedicated line of hybrid vehicles in North America and will soon be available for order at Ford's certified electric-vehicle dealerships. C-MAX Energi operates just like a traditional hybrid with two key differences – owners must plug in the vehicle using its charge port and C-MAX Energi has a larger battery pack.

Power of choice
Already available for order is C-MAX Hybrid – expected to be America's most affordable hybrid utility vehicle with a base price of $25,995, including destination and delivery – with a cost that is $1,300 lower than Toyota Prius v.

C-MAX Hybrid and C-MAX Energi figure prominently in Ford's rollout of five electrified vehicles this year. Ford's other electrified vehicles include:
  • Focus Electric: Production began late 2011; America's most fuel-efficient compact with 110 MPGe city; charge time of four hours with the available 240-volt charging station – nearly half the time as Nissan Leaf
  • C-MAX Hybrid: Coming this fall; projected 47 mpg city, 3 mpg better than Toyota Prius v
  • All-new Fusion Hybrid: Coming this fall; projected 47 mpg expected to beat Toyota Camry Hybrid by 5 mpg highway
  • Fusion Energi plug-in hybrid: Will begin production by the end of this year; aiming to be the most fuel-efficient midsize car in the world with more than 100 MPGe
"Ford's electrified vehicles offer a great combination of efficiency, performance, technology and affordability that we believe will help spur adoption of these advanced vehicles," says Kevin Layden, director, Ford Electrification Programs and Engineering. "C-MAX Energi not only offers leading efficiency, it has 50 more horsepower than the Prius plug-in hybrid along with class-exclusive technologies such as our hands-free liftgate and active park assist for easier parallel parking."

Maximizing experience
While the C-MAX Energi nameplate is new to the U.S. market, the technology and design has proven itself already in other ways and in other places.

More than 144,000 units of the five-passenger C-MAX gasoline and diesel versions have been sold in Europe since late 2010. Though Ford is concentrating on hybrid versions of C-MAX in the U.S., the designs of C-MAX Energi and C-MAX Hybrid are based on the gasoline- and diesel-powered European version.

C-MAX Energi also benefits from 20 years of research and innovation behind the software and hardware technology it offers, incorporating many of the nearly 500 patents Ford holds in the area of hybrid technology. The car's powersplit technology – which allows for more efficient operation of the vehicle – consists of more than 200 patents alone.

Like C-MAX Hybrid, C-MAX Energi has projected total system horsepower of 188 that stems from the combination of a gasoline engine and a battery-driven electric motor. When powered by gasoline, the C-MAX Energi uses the all-new 2.0-liter Atkinson-cycle four-cylinder engine – powerful and fuel efficient and among the most advanced non-turbocharged four-cylinder powertrains Ford has ever offered.

Because owners plug in to charge the advanced lithium-ion battery in C-MAX Energi, the vehicle is able to achieve increased electric mode and total range. Lithium-ion batteries are lighter, more efficient and more powerful than nickel-metal hydride batteries used in first-generation hybrids. They also promote faster charging times.

C-MAX Energi sets itself apart from other hybrids in other ways, too. For example, it offers the latest generation of SmartGauge® with EcoGuide. Designed to help drivers get the most from C-MAX, information such as instantaneous fuel economy can be displayed on one of two 4.2-inch LCD screens, helping drivers more closely monitor how their driving behavior affects the vehicle's efficiency.

In the right cluster, redesigned imagery of green leaves shows overall driving efficiency. The left cluster shows Brake Coach, a feature that helps drivers optimize their use of the regenerative braking system so that driving range can be enhanced through proper braking techniques.

Available for C-MAX Energi is the MyFord® Mobile smartphone application that allows users to monitor charging, receive alerts, find charge stations, plan trips and do more from their smartphones or computers for an effortless transition to an electrified vehicle lifestyle.

C-MAX Energi will be produced at Ford's Wayne, Mich.-based Michigan Assembly Plant alongside the new C-MAX Hybrid, Focus, Focus Electric and Focus ST. More information about MAP can be found online here.

Customers interested in C-MAX Hybrid should visit here. A video featuring C-MAX can be viewed online by clicking here.

# # #

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.


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    • 1 Second Ago
  • 92 Comments
      Spec
      • 2 Years Ago
      It is not $25K. I guess we will have to await what the real price is. However, at least it should have a decent sized battery such that the tax-credit is a decent sized one. This car may end up hitting a 'sweet spot'. The Prius plug-in does not have enough battery. The Volt maximizes the tax-credit usage but it has a pretty high up-front cost that a lot of people cannot afford. This C-Max Energi may be affordable and provide a decent tax-credit size.
      Vlad
      • 2 Years Ago
      Change, we are just as vulnerable to price volatility with domestic oil as with imported. It is a global commodity, and Exxon and co are not a charity. They will (and do) sell it to a highest bidder. BTW, you know that US is a net exporter of gasoline, right? All that gas will sell overseas could Made available here, and drive down the price. But who in the right mind would do that? And so it goes to South America and Europe.
      Ziv
      • 2 Years Ago
      Interesting in a lot of ways. The rear deck doesnt have the big hump the prototype but it is 4" higher than normal. Good price, too.
      LiteNRG1
      • 2 Years Ago
      About a week ago I went to a local Ford dealership and ask about the 2013 C-Max, unfortunately they didn't know too much except it is going to be release around September of this year. Fortunately they have a very helpful retailer education and training manual of the C-max and other Ford products which they kindly given to me since I was (and still am) very interested in the vehicle. Here is a little interesting info about the C-Max Energi - Projected 62 mph in electric only mode - Projected 188 hp combined with 2.0L gas engine and electric motor - eCVT transmission - Feature 3 drive modes: EV now (ev-only mode), Auto EV (hybrid) and EV later (I think is Gas mode). I heard it will utilize split drive so it could make to the most of the only electric motor, only the gas engine and hybrid for max efficiency. - Of course larger lithium battery the C-Max hybrid. - Next- gen Smart Gauge with Eco guide, which is customizable and includes "plug-in only" features like Plug-in Power graphics and EV-mode. - Sony brand audio system with 9 speakers. =D Source: Ford Frontline: Insights on Ford products for the people who sell them. June/July 2012
        Ziv
        • 2 Years Ago
        @LiteNRG1
        62 works, now the question is how will the all-electric, no ICE assistance, acceleration work? Will it be extremely weak or mild? If you can accelerate mildly (or even, dare I dream, moderately) with little thought about feathering the throttle to keep the ICE off, this will be very cool.
        • 2 Years Ago
        @LiteNRG1
        Thanks for sharing!
      Joeviocoe
      • 2 Years Ago
      20 Mile AER is great, but it needs to maintain 75 mph on the highway without turning on the gas engine. The Price is apparently not so cheap as the article suggusts. And remember, according to rules that are not so talked about by automakers, a PHEV must have at least 16 kwh of battery to be awarded the full $7,500 federal tax credit. "For vehicles acquired after December 31, 2009, the credit is equal to $2,500 plus, for a vehicle which draws propulsion energy from a battery with at least 5 kilowatt hours of capacity, $417, plus an additional $417 for each kilowatt hour of battery capacity in excess of 5 kilowatt hours. The total amount of the credit allowed for a vehicle is limited to $7,500." http://www.afdc.energy.gov/laws/law/US/409 http://www.irs.gov/businesses/article/0,,id=214841,00.html So if Ford only put 8 kwh ( half the Volt ).... then the federal credit would be $4,168 (417 x 3) + 2500 + 417 = $4,168 Notice why GM chose exactly 16 kwh. (417 x 11) + 2500 + 417 = $7,504
        SVX pearlie
        • 2 Years Ago
        @Joeviocoe
        I wonder if a small bump to the eAssist battery would qualify it for the base $2500. If the Feds would pay for the battery and plug, that would probably make a Cruze eAssist the most cost-efficient PHEV on the market.
          skierpage
          • 3 Months Ago
          @SVX pearlie
          Plugging makes sense for nearly any battery, but when "Malibu's eAssist is not designed to propel the wheels" it would be a huge cheapening of the term "plug-in hybrid" if marketers tried to extend it to cover very mild partial hybrids like GM's eAssist.
        JakeY
        • 2 Years Ago
        @Joeviocoe
        The credit was designed for specifically to benefit the Volt after extensive lobbying (not the other way around!). Toyota had to lobby for all plug-ins to be included. If GM had their way, neither the Energi nor the PiP would have been included because they would have less than 9kWh minimum in the initial House version of the bill. Also before, the incentive was $400/kWh. GM was the one to lobby for the extra $17 so that the Volt can get the full $7500. http://money.cnn.com/2008/09/24/autos/plug-in_tax_credit/index.htm
        Spec
        • 2 Years Ago
        @Joeviocoe
        75mph would be very nice. But that seems bit steep to ask for since that requires a big electric motor & controller. It would be fine even if it can't go that fast. At least 55 mph would be nice.
          Ziv
          • 3 Months Ago
          @Spec
          Ditto on the speed. I would love to see 62 mph because that would mean you could cruise comfortably at 60 without it flipping on and off. This is the first generation for Ford so anything over 55 is acceptable in my book. It is like the ICE fan boys who say that a BEV/EREV has to be able to go 75 mph for 400 miles and refuel in 5 minutes to be acceptable. I just go, "Why?" I have heard rumors that Ford is boasting that the acceleration in the C-Max Energi is robust compared to the competition but we will see. I just rode in a friends 2012 Ford Escape Hybrid and she drives it like a regular SUV, accelerates pretty smartly, and is getting over 35 mpg. Ford is moving in the right direction.
        DaveMart
        • 3 Months Ago
        @Joeviocoe
        I would have thought that the US Government chose 16kwh because GM did, not the other way around. If US companies prefer a different pack size, incentives may change with them. That is the way of the world.
      Dan Frederiksen
      • 2 Years Ago
      this could be significant. assuming the price is before rebate. it's still half assed but it does make the Volt look pretty bad
      Marcopolo
      • 2 Years Ago
      I'm very excited by the information divulged by " Change". Amazing ! Who would have thought that the good old US had vast reserves of sweet crude, greater than the Saudi's ! Phew, well that's a relief ! Now if I can just get a big enough, say 8 litre, V16.... What's that you say ? "Change' is not for real, and just a troll playing a practical joke to see who will bite ? Oil depletion, is real ! Climate pollution is real ! Extremist statements by alarmists of any faction are unhelpful, in preparing to meet the challenges created by the end of the 'Age of Oil'.
      PeterScott
      • 2 Years Ago
      It really looks like Ford is (finally) giving hybrid buyers a real alternative to the Prius.
      Rick
      • 2 Years Ago
      Will not make economic to buy in the UK, we have something here called a diesel that will cost half the price to buy and run, diesel engine will run on for ever without expensive battery replacement anxiety somewhere down the line as high depreciation forces you to keep it, high cost of C-Max battery replacement down the line will keep a diesel running for free for the rest of the Fords natural service life, your get 2x more life out of the diesel engine car that will cost you half the price to buy.
        skierpage
        • 3 Months Ago
        @Rick
        Learn sentence creation, you rambling clod!
        Chris M
        • 3 Months Ago
        @Rick
        Initial purchase price may be slightly higher for a plug-in hybrid, but the operating costs are substantially lower. The per-mile fuel cost of driving electric is about 1/3 to 1/4 the cost of driving on diesel, that savings can add up substantially, enough to cover the difference in just a few years - after that, it's pure savings. Moreover, maintenance for hybrids is less than you'd expect, as electric motors have only 1 moving part and no explosions to deal with. With electric motors taking over more of the work, the gas engine runs less, reducing wear and improving longevity. More importantly, this type of hybrid has a much simpler electric continuously variable transmission, with no clutches and no gear-shifting. As an added bonus, there is less wear on brake pads, due to regenerative braking. It is therefore not surprising that hybrids have better reliability and less maintenance costs than their petroleum fueled cousins.
          DaveMart
          • 3 Months Ago
          @Chris M
          Peter: I would be reluctant to extrapolate from one particular model by one manufacturer to hybrids in general. After all, if you looked at the reliability and low maintenance requirements of Hi Lux models by the same manufacturer, one would conclude that ICE cars are virtually indestructible, and can with impunity be driven through every pot-hole in Africa, as they are the warlords vehicle of choice. if on that basis you started treating your Peugeot 107 or whatever in the same way you are likely to be disappointed, as it is clearly not ICE vehicles per se which are ultra robust, but a particular one from a particular manufacturer.
          Matt Fulkerson
          • 3 Months Ago
          @Chris M
          "The per-mile fuel cost of driving electric is about 1/3 to 1/4 the cost of driving on diesel." That sounds pretty optimistic. Here in Maryland, electricy runs at $0.10 to $0.12 / kWh. 37 kWh / US gallon of diesel and $4 for a gallon of diesel corresponds to 4/37 = $0.11 / kWh diesel. So as a rule of thumb, gasoline and diesel right now is approximately the same price per kWh as electricity. Based on that, and the 95 mpge rating of the C-max plugin, the cost is more like 1/3 to half the cost if diesel gets about 35-45 mpg.
          DaveMart
          • 3 Months Ago
          @Chris M
          Hi Chris: That sounds pretty good, and I can see your points. I wonder if you have any links which provide empirical evidence for this reduced hybrid cost? I previously saw electric cars as cheaper on maintenance, but had not realised that the same thing applied to hybrids.
          PeterScott
          • 3 Months Ago
          @Chris M
          @DaveMart. It wouldn't necessary apply to all hybrids, but Ford and Toyota have Patent cross licensing for Hybrid systems and build from essentially the same design. They both use simple (and very rugged) orbital gear power combiner in place of a transmission. This design is essentially bulletproof. It is more reliable than a conventional transmission. You can Google for reports on Prius in Taxis applications. They are reporting savings of up to 50% on maintenance to go along with the fuel savings. Savings come from reduced brake wear, robust "transmission", lack of drive belts. Here is http://www.caradvice.com.au/14639/toyota-prius-the-taxi-champion/ "we obviously track our costs very closely and our reports show the Prius consumes half the petrol of other vehicles in our fleet and also half the service costs – it is quite amazing.” Half fuel costs, AND half service costs.
      Spec
      • 2 Years Ago
      Cool . . . things are really getting interesting. The spectrum is forming. You can get: - a conventional gas car - a hybrid-car that gets better mileage - a plug-in hybrid like the Prius that gets ~13 miles on electric only at limited speeds - a plug-in hybrid like the C-Max Energi that gets 20 miles on electric only - a plug-in hybrid/ Extended Range EV like the Volt that gets 40 miles on electric only - a pure electric car. Ford might have a big winner with this one compared to their lame over-priced out-sourced electric Focus.
        Rotation
        • 2 Years Ago
        @Spec
        Given the Energi has a "max top speed in electric mode" it's quite possible the Energi also has limited speeds in EV mode.
      skierpage
      • 2 Years Ago
      Great stuff, and "tripling electrified vehicle production capacity by 2013" is a pretty good commitment depending on how Ford measures it. In 2011 Ford sold 11,286 Fusion, 10,089 Escape, and 5,739 Lincoln MKZ hybrids, 3x that is 80,000 cars. Where's the Honda plug-in hybrid Accord? What happened to VW? 2013 is really close.
      TPGIII
      • 2 Years Ago
      "The C-Max Energi will be available this fall with a base price of $25,995, including destination and delivery." If this statement is true, I will be all over one of these!
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