We don't want to say much about this, because you really should just watch the introductory videos for Cadillac ATS vs. The World, a seriously intense videographic effort for the new entry-level luxury challenger. Racer Derek Hill, son of Formula One World Champion Phil Hill, drives the ATS into some of the planet's most taxing conditions, television actor and anthropology buff Ross Thomas rides shotgun, and Jeff Zwart steps out from behind the wheel of his Porsche 911 GT3 Cup to lead the film crew.
Know beforehand, though, that this is about more than a Cadillac – this is National Geographic meets a really long-form Super Bowl commercial with a ladle full of Top Gear thrown in. And these are only some of the highlights. You can check out this big global video series below, with the launch films from Patagonia and Morocco.