Coveting a new Subaru BRZ? Be glad you don't live in Australia. Apparently the Aussies were allocated only 201 cars for delivery this year, so Subaru Australia decided to sell them all online starting at noon today, kind of like concert tickets. Of course, you can imagine what transpired.

According to Joel Strickland's Blog, all the cars had been sold – or at least ordered and had a sales contract completed – within three hours. The process included a paid deposit of three to five thousand Australian dollars, so reserving one is a serious commitment. The online offer attracted eight buyers in the first five minutes, and the first order took just 20 minutes to complete.

The Aussie BRZ was offered at $37,150 Australian, which is $38,045 and change in U.S. dollars (new car pricing in Oz is always markedly higher than in the States). Subaru is continuing to take orders, but will not be able to deliver these cars until early 2013, according to the report.


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    • 1 Second Ago
  • 56 Comments
      steve_macdonald
      • 2 Years Ago
      "new car pricing in Oz is always markedly higher than in the States" And Aussies put up with this because...? I thought it was bad here in Canada where the premium over US prices is 5-10%, but $38K is crazy!
        Daniel D
        • 2 Years Ago
        @steve_macdonald
        Pricing is getting better, believe it or not, as the 86 is very keenly priced for Australia. The excuse always used for the disparity in prices is that it is relative, as Aussie wages and salaries are proportionally much higher than the US.
        TechEd
        • 2 Years Ago
        @steve_macdonald
        And Aussies put up with this because...? Because in a global context our market is tiny. Probably equivalent to Canada alone. We don't have a large market next door to feed off to raise the demand and lower the prices. AUD$38K is a bargin in the Australian market and around $10K less than expected. Toyota and Subaru will sell every car allocated to our market.
        k_m94
        • 2 Years Ago
        @steve_macdonald
        US, despite constant moaning on the contrary, is the land of plenty compared to everywhere else in the world. Make lots of money and stuff is a damn bargain (automotive, at least).
        Gorgenapper
        • 2 Years Ago
        @steve_macdonald
        I just did a comparison between the base BRZ models for Canadian and US spec. All prices pre-tax (which is where Ontarians get killed...HST is 13%) Here it is: ================================= Canadian spec BRZ: $27,295 + $1695 delivery = $28,990 (CDN) US spec BRZ: $25,495 + $785 delivery = $26,280 (US) PRICE DIFFERENCE: $2710 USD = $2845 CDN Canadian BRZ gets: * Heated side mirrors * Anti-theft system * (possible) adjustable rev indicator with visual/audible warning * (possible) Michelin Primacy HP tires US BRZ gets: * Red, Dark Grey Metallic (super sexy Subaru colour), Galaxy Blue * (possible) different summer tires ================================= As you can see, I was expecting the Canadian BRZ to at least come with heated front seats, but that's bumped into the 'Sport Tech' package. Note how much higher the delivery cost is for Canada, which I assume is because of the 6% tariff for cars made outside of North America. All in all, the price difference is nearly 10% higher in Canada. Factor in taxes and you end up with a base BRZ costing $32,758.70 (out the door, without any haggling). Thanks, Canada.
      404 not found
      • 2 Years Ago
      One of the best looking cars for <$30k, imo.
        simianspeedster
        • 2 Years Ago
        @404 not found
        I've seen 4 FR-S / BRZ cars on the road now and they look even better in person. Some of the details are *slightly* boy racerish (especially with the rear wing IMO) but overall it's a very sharp design. I really dig the long, low hood.
          axiomatik
          • 2 Years Ago
          @simianspeedster
          Just saw one for the first time the other day. It was a silver FR-S. Looks great from the front, but the back end is rather ungainly. Too many conflicting shapes. Still love the car, though. Since I have 2 little kids, I bought the next best thing, an RX-8.
          Zeus
          • 2 Years Ago
          @simianspeedster
          I have yet to see one in person and I live in Los Angeles. Something is wrong with the world! Do they look really wide in person or no? Would love one in all black with a red interior and a full tune of the flat 4 or an LS swap, but the LS swap would probably upset the line of the hood. A BRZ with 500whp would be one of the baddest machines ughhh I've wanted one of these since I heard they were coming out.
      Ryoko
      • 2 Years Ago
      Oh please, and you guys complain... in VN, a camry can go up to $55K, it triple the price in America. It depend on each country, so can't say you wouldn't pay that much for such car in ANOTHER country....
        Zeus
        • 2 Years Ago
        @Ryoko
        Are you serious? $55k for a camry in VN? Wow! How do people even afford cars there?
        John Ward
        • 2 Years Ago
        @Ryoko
        I would rather walk than pay 55k for a camry.
          Zeus
          • 2 Years Ago
          @John Ward
          hahaha dude I would rather walk on my hands than pay 55k for a camry. At least you could rent a private jet for a day and arrive like a boss. Yeah you wouldn't have a camry, but you could look really cool for a couple days haha.
      KY
      • 2 Years Ago
      The reason why 86/brz is selling so well in Australia is because a new MX-5 start at 43k and evo/sti is over 60k Therefore the 86/brz is a great bargain in this situation.
        thegbnz
        • 2 Years Ago
        @KY
        Exactly this. Its very competitively priced at the moment in Australia. Its probably the car with the lowest markup over an American price that we have. Also dont forget that this BRZ price is onroad while those other prices you listed arnt.
      Black Dynamite
      • 2 Years Ago
      The FRS/FT86/BRZ global phenomenon continues..... BD
      Andre Neves
      • 2 Years Ago
      ...AND the daily BRZ/FR-S article...
        simianspeedster
        • 2 Years Ago
        @Andre Neves
        ...AND the usual whiny comment from someone who: 1) Voluntarily clicked on the article (that they didn't want to see) 2) Took the time to comment on said article Don't like it? Don't read it, but don't suggest that AB should stop publishing pertinent auto news.
          Walt
          • 2 Years Ago
          @simianspeedster
          1: Incorrect - I did want to see how many are getting fed up with the overexposure of these vehicles. 2: Incorrect - Someone has to stand up and state the obvious - why are these vehicle given this kind of over exposure? That's one money trail I'd like to follow. You see, there's a difference between "pertinent" and endless hype. Don't like what I write? How about following your own advice?
          simianspeedster
          • 2 Years Ago
          @simianspeedster
          Walt, my comment wasn't even directed at you, but at least you have the guts to admit that you jumped into the fray hoping to commiserate with other anti-Toybaru whiners and Autoblog conspiracy theorists. Bravo, sir! And let's be clear: Autoblog is an advertiser supported blog about cars, so they're going to publish interesting tidbits about interesting cars as they roll in. It's really that simple. Heck, they might even publish a story you don't find interesting from time to time. What newspaper can you read cover to cover without running into something that doesn't interest you?
          axiomatik
          • 2 Years Ago
          @simianspeedster
          The long line of comments on every 86 article suggests that many readers are actually interested in the news. If there were post after post without any comments, that would suggest that AB is just stuffing the site with unwanted articles. But your conspiracy theory is cute.
        Walt
        • 2 Years Ago
        @Andre Neves
        Makes you want to click that link to Autoblog's sources of income. Oh wait......
      KaiserWilhelm
      • 2 Years Ago
      Clearly nobody wants this underpowered trash :D
      • 2 Years Ago
      [blocked]
      Avinash Machado
      • 2 Years Ago
      A global hit.
      Zeus
      • 2 Years Ago
      I can already see how this car is going to be one of the next Japanese icons. I wanted one the moment I read about them. They are selling so well too...an LS swap into one of these would be one bad mother. Even a fully tuned version of the flat 4 would be insane. I would own one in a heart beat and I would modify the life out of it. All black exterior with a red leather interior and an LS...damn...I want a BRZ.
        Generic
        • 2 Years Ago
        @Zeus
        It's probably already been done, but it will probably take a few years for a shop to offer kits to make the job easier. Ins on a older LS swap Miata would probably be cheaper. Weight on a aluminum LS swap is 53% front 46% rear. Doesn't get much better then that with a V8 front engine car.
      The Wasp
      • 2 Years Ago
      Is the Toyota FR-S on sale in Australia? If so, I wonder how many of those will be available.
      Ross Hadden
      • 2 Years Ago
      Aesthetically, it's pleasing to the eye and it is an impressive car for what is was designed to do. But, it's overpriced and in response to Jonathan Arena, it's hardly a speed demon. It was designed to tackle corners. Unless, that is, the two you saw were not stock.
        Zeus
        • 2 Years Ago
        @Ross Hadden
        Drop it down to $16,500 for the base model and $22,000 for the top model and you're in business. An LS swap into one of these would be the business.
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