Coveting a new Subaru BRZ? Be glad you don't live in Australia. Apparently the Aussies were allocated only 201 cars for delivery this year, so Subaru Australia decided to sell them all online starting at noon today, kind of like concert tickets. Of course, you can imagine what transpired.
According to Joel Strickland's Blog, all the cars had been sold – or at least ordered and had a sales contract completed – within three hours. The process included a paid deposit of three to five thousand Australian dollars, so reserving one is a serious commitment. The online offer attracted eight buyers in the first five minutes, and the first order took just 20 minutes to complete.
The Aussie BRZ was offered at $37,150 Australian, which is $38,045 and change in U.S. dollars (new car pricing in Oz is always markedly higher than in the States). Subaru is continuing to take orders, but will not be able to deliver these cars until early 2013, according to the report.