GM's gay-friendly Chevy Volt ad was just the start, it turns out
According to recent demographic surveys cited by the Freep, gay and lesbian people who are shopping for new cars make about 10 percent more money (an average of $120,641, compared to $109,678 for straight shoppers) and are "more likely to embrace fuel-efficient vehicles and high-tech features," on average. Sounds like exactly the kind of customers who GM should get into a Volt test drive, and it would fit with GM's history of supporting GLBT causes like Gay Day at the Movies with the Camaro (which did cause some problems) and employees who contributed to the It Gets Better campaign.
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