Fiat Brews Up World's First In-Car Espresso Maker
Company says it only works when car is parked
This fall, Fiat is expected to offer built-in espresso machines on the 500L crossover model that will launch in Europe.
"The 500L is the first standard-production car in the world to offer a true espresso coffee machine that utilises the technology of the 'A Modo Mio' pods," the company said in a written release. "It is perfectly integrated in the car with a deck designed expressly by Fiat."
In the race to differentiate various systems of in-car connectivity, Fiat, in tandem with Lavazza, a popular Italian coffee maker, has succeeded. Who knew that, by connectivity, they were talking about keeping customers connected to a favorite caffeine?
Not everyone is, excuse the pun, percolating with excitement. With the recent spike in concern over driver distractions, there are already questions about whether the product is suited for safe driving. In response, Fiat said the machine only works when the car is in park.
The 500L is set to debut in Europe in October. Although the model is coming to the United States, there are no immediate plans to include the espresso machine in American cars. For those of us on this side of the Atlantic, that still means Starbucks on every street corner.
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