Fiat may have given us all an early glimpse of its upcoming 500T in a new ad. The Italian automaker has just released a new one-minute commercial called "Immigrants" showing a flotilla of submarine 500 models working their way from Italy to New York via the Mediterranean and the Atlantic. Once the quirky little hatches show up on U.S. shores, something interesting makes an appearance. A 500 wearing Abarth body lines and Sport trim wheels comes rocketing around a corner.

We've heard plenty of buzz about a new 500T model designed to slot below the Abarth in the 500 stable, but it's unclear exactly what that machine will look like when it bows. It's entirely possible the commercial's producers simply had to swap a set of wheels after an incident on set and that this isn't what it seems to be, but we're guessing it's an intentional split-second teaser. Either way, it's worth taking a closer look at the video below.

National Highway Traffic Safety Administration documents revealed in early April that Fiat is planning to flesh out its 500 line, and that new model called the 500T Sport was part of that mix. Details have been scarce since then, but a model with Abarth-like power and a slightly lower profile would seem to make some sense, as there's a pretty decent $pread between a base $15,500 500 Pop and the $22,000 Abarth.



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  • 37 Comments
      SethG
      • 2 Years Ago
      Most importantly Fiat seems to have straightened out its advertising for this car. This, along with the awesome Abarth ad, is a huge improvement over the JLo campaign.
        Sekinu2
        • 2 Years Ago
        @SethG
        Its still a piece of garbage Fiat no matter what commercial they use.
      drewpy
      • 2 Years Ago
      I like the abarth...if I could fit three car seats in the back, I'd be down.
      Hazdaz
      • 2 Years Ago
      Doesn't the Dodge Dart share an engine with the Fiat 500 already? I wonder if this turbo'ed engine for the 500 will makes it way to Dodge as well... seems only natural.
        Snark
        • 2 Years Ago
        @Hazdaz
        The turbo engine is already the engine that the Dart gets - it's the same 1.4 Turbo in both.
      Buckingham's
      • 2 Years Ago
      I want to see that Italian girl in MORE commercials, like their first one! Mama mia!
        CSM101
        • 2 Years Ago
        @Buckingham's
        She wasn't Italian at all... and also her italian wasn't perfect. She is from Romania (you know Vlad Tepes, Dracula...)
      THE 507
      • 2 Years Ago
      Does ANYBODY, and I mean it, c'mon guys fess up . . . DOES ANYBODY GIVE A CRAP??? Enough of this already! Stick a fork in the freaking Fiat 500 . . . IT'S DONE.
        AngeloD
        • 2 Years Ago
        @THE 507
        eh?? The Arbath is sold out, and the 500 is showing strong sales growth over the past 4-5 months.
        lasertekk
        • 2 Years Ago
        @THE 507
        I care. Get lost.
        Rick C.
        • 2 Years Ago
        @THE 507
        As a collector with several Italians still in my stable (two of which are vintage Fiats), I do as well.
        Matt
        • 2 Years Ago
        @THE 507
        You clearly do not live in the New York metropolitan area where these are pretty common.
        Mike Hunt
        • 2 Years Ago
        @THE 507
        I'm with you, 507...... it's been labeled a chick car - it's done!
        mic414
        • 2 Years Ago
        @THE 507
        And why exactly is it done? It sells 4K per month with a 1 model line-up (I don't consider the convertible a different model) vs. 6K per month for the Mini, which is difficult to tell how many different models really have, but it's at least 2. And the Abarth version hasn't made an impact yet on the 4K number.
        pjonesmoody
        • 2 Years Ago
        @THE 507
        500s are great. Fun to drive, especially the cabrios. Our next car will probably be the 2013 model.
      tool0117
      • 2 Years Ago
      something about a "sports" fiat 500 seems utterly oxyMoronic... just like the abarth
      3ziko
      • 2 Years Ago
      The commercial is a bit off, this time it’s the Mexican not Italian immigrants.
      Travis C. Vasconcelo
      • 2 Years Ago
      With micro cars starting to proliferate in the states, Fiat is making some smart moves in marketing here. I think in the next 4 years they are poised to become a very major player. The sad things is Suzuki could have done the same if they hadn't abandoned the US market during their early years with GM. If they had kept the Swift line in the US, and they did something to their aging GV, they could be the ones relaxing in the light Fiat is going to take from them. Maybe if they get out from under VW's thumb and pair up with Fiat the story will get rosier for the both of them. Because Fiat is the turn around kid in the industry today!
      Andre Neves
      • 2 Years Ago
      Thank god J-Low wasn't in this one.
      turbomonkey2k
      • 2 Years Ago
      They're built in Mexico, shouldn't they be crossing the Rio Grande?
      Sekinu2
      • 2 Years Ago
      Its a fiat who cares they all look the same and are crappy overpriced cars.
        dan1malk
        • 2 Years Ago
        @Sekinu2
        It's Sekinu2 who cares his trolling is the same and all are crappy, idiotic comments.
      Ron
      • 2 Years Ago
      They are crappy cars. They are poorly made, slow, ugly, stupidly overpriced... who cares.
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