Automotive News reports Nissan may turn to the company's social media followers to help plan future products. Erich Marx, director of interactive and social media marketing, thinks sites like Pintrest and Facebook could be used as specialized focus groups to help answer questions that the automaker's product planners and managers face.

Nissan already plans to ask its followers what sorts of vehicles and technologies they expect to see on the market in the next 10 years. Depending on how that goes, further and more specific queries could follow.

The report says Marx understands the online community isn't a place for throwing out confidential designs, but with over 1 million fans on Facebook and a similar number on Google+ and Twitter, he sees plenty of potential consulting power.


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    • 1 Second Ago
  • 14 Comments
      carguy1701
      • 2 Years Ago
      Also, lol at the R34 Skyline GT-R photobomb.
      THE 507
      • 2 Years Ago
      This is a really bad idea. Obviously Nissan product planning execs haven't much experience with the blogosphere. What little direction they'll be able to cull out of the MOUNTAINS of crap that's dumped on them will be mostly items they've already pondered and which usually end up being decided by the bean counters or engineering team.
      Seph
      • 2 Years Ago
      engaging the public with product planning is a stupid idea.... but if it's about courting them by letting them feel that they are engaged in product planning, then it's a good advertising strategy..
      • 2 Years Ago
      [blocked]
        Jonathan Wayne
        • 2 Years Ago
        Aren't you the same dummy that is always claiming you have a Mercedes Benz S550 that no one has ever seen? Last time I checked that was not made by American hands. Hypocrite or liar or both?
        michigan
        • 2 Years Ago
        That's nice
        • 2 Years Ago
        [blocked]
        carguy1701
        • 2 Years Ago
        Oh look, a troll.
        Hal20xx
        • 2 Years Ago
        But I'm sure you'll buy anything so long as it's on clearance at Walmart.
      EG
      • 2 Years Ago
      'social' tip for nissan: stop making ugly as sin cars
      BG
      • 2 Years Ago
      I, like, like this car, isn't it, like, cool?
      OctaneNation
      • 2 Years Ago
      Let's hope Nissan learns from the mistakes that BYD recently committed: http://jalopnik.com/5924991/how-shills-from-warren-buffetts-chinese-car-company-stole-their-own-facebook-contest
      THE 507
      • 2 Years Ago
      This is a really bad idea. Obviously Nissan product planning execs haven't much experience with the blogosphere. What little direction they'll be able to cull out of the MOUNTAINS of crap that's dumped on them will be mostly items they've already pondered and which usually end up being decided by the bean counters or engineering team.
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