If you question why the Army National Guard has been spending your tax money on a NASCAR team, apparently you're not alone. Minnesota Representative Betty McCollum (D) is wondering aloud why the U.S. Armed Forces has spent nearly $20 million over the past couple of years sponsoring the Stewart-Haas Racing team. That relationship is reportedly coming to an end now, however, as the Army has declined to renew sponsorship for next season.

At first, it might seem NASCAR's core audience and the pool of potential Army recruits would have big overlap. But according to a Marketplace report, Senator McCollum says she was told by the Guard themselves that the NASCAR sponsorship deal has brought in some 24,800 interested recruits. But of that group, only 20 were actually qualified to join the Guard. And of that same group, exactly zero joined. McCollum says her goal is to get Congress to limit what the Army can spend its ad dollars on, and sports sponsorships will not be on her approved list.

Stewart-Haas Racing currently fields teams for Tony Stewart and Ryan Newman. Danica Patrick was to come on board next season, but those plans could be jeopardized by the loss of such a huge sponsor.


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  • 125 Comments
      exnavy2003
      • 2 Years Ago
      so 24,800 were interested in joining and only 20 were qualified and none joined--WOW--What a fit strong upcoming group we have lolo--some in here said the army should lower their standards--Yep--eets just send a bunch of obese nintendo playing gimme a trophy for showing up and validate me 24-7 fat asses to fight our wars--who have to do push ups on their knees and want time outs when it gets over 75 degrees.What utter nonsense--Wow!!!!!
      tump
      • 2 Years Ago
      Wondering how many people here are anti-bailout but pro-NASCAR sponsorship. /facepalm
      Bill
      • 2 Years Ago
      Wonderful...Racing Cars!! What a return on investment.."0", zip, nada.. We taxpayers want our money back as we did not authorize this absolute waste of our taxpayer money.. Next thing we will be sponsoring racing yachts for the Navy. 20 Million!!! Whomever made this decision likely got free tickets and all the perks. Need a CBO investigation now!
      J. R.
      • 2 Years Ago
      So, is it the Army OR the Army National Guard? Those are two different things. The U.S. Army is a federal entity. The Army National Guard is the militia of each State and does not fall under federal authority unless specific actions are taken.
      aehouse
      • 2 Years Ago
      The article uses Army National Guard and the United States Army as a single entity; in fact the two have separate advertising budgets, which is left wholly unclear in the ppiece.
        Finchie
        • 2 Years Ago
        @aehouse
        Dale Earnhardt Jr drives for Rick Hendricks and he has the National Guard as a sponsor. I think he's loosing that sponsor too.
          I LOVE YOU BABY
          • 2 Years Ago
          @Finchie
          Well, he hasn't lost it yet. The National Guard is VERY happy with sponsoring Jr's car, as it's a more valuable sponsorship. The only way the National Guard will pull out of sponsoring the most popular driver is if this bill gets passed in Congress. The Army dumped their sponsorship because of this critizism. As far as the numbers above, I find that highly suspect, since whoever quoted it can't even distinguish between the Army and the Guard. The boot camps and some of the schooling may be the same, but we're talking two TOTALLY different entities here.
      Typhon
      • 2 Years Ago
      "24,800 interested recruits. But of that group, only 20 were actually qualified to join the Guard". If the numbers are accurate, this is ridiculous.
      JIMMY LACKS
      • 2 Years Ago
      MAYBE IF THE POLITICIANS WORE FIRESUITS WE WOULD KNOW WHO WAS SPONSORING THEM. JUST SAYING
        eulerckt
        • 2 Years Ago
        @JIMMY LACKS
        Or maybe sponsor logos on their suits. It darn sure isn't us.
      linda31
      • 2 Years Ago
      Lets just discontinue Congress.
        Buster Atkins
        • 2 Years Ago
        @linda31
        SOUNDS GREAT !!!!!! Just think of the whopping savings there would be there.
      Steven Smith
      • 2 Years Ago
      Please check your information again. Ryan Newman is sponsored by the ARMY, not the Army National Guard. With that in mind, can we trust the number of recruits being related to the sponsorship. And then, what about the Army sponsorship in NHRA that is being renewed. What are their numbers?
      yuppiescum
      • 2 Years Ago
      Do you think everyone who sees a coca cola polar bear ad runs out and buys a coke right away? It's about keeping your brand in the subconscious of your audience.
        LW
        • 2 Years Ago
        @yuppiescum
        Which they do in other more effective covert media campaigns. All the "shoot the bad guys up" like T0ur of Duty are nothing more than propaganda for the mi1itary. Same goes for all the pr0-w4r movies that are rolling out of ho11ywood.
      Craig
      • 2 Years Ago
      McCollum has a better Idea for the money. Minnesota wants to know why chickens cross the road, She needs the money to fund her family with jobs to have the chickes answer a questionare Hey Betty--Hey wanted to get to the other side. Your Family should find a better form of work.....
      tlinberger
      • 2 Years Ago
      24 thousand possible recruits and none qualified ? those numbers are false ! maybe current enlisties want to see a car with their branch of service on it . if you dont put ARMY right out in front of people they will forget about all the great soldiers protecting our freedoms - army dad!
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