Navigation systems have been coming down in price lately, making in-car directions more accessible to the masses. At the same time massive tech companies like Apple and Microsoft have gotten into the game as well, and as reports, a new study shows that these forces are converging to quadruple the systems by 2019.

That's another 13 million nav systems per year around the world, or 56 million units by 2019. The biggest gains will likely take place in China, with sales going from 355,000 to 11.8 million in a decade.

The study unsurprisingly predicts that navigation systems will also change considerably during that time, going from traditional DVD-based technology to inexpensive in-car systems and smart phone-based systems like the upcoming Apple tech that will be found on future vehicles from General Motors, BMW, Toyota, Audi and many other OEMs.

Cheaper tech and increased competition tend to go hand-in-hand, but that recipe could be toxic for traditional navigation providers like TomTom and Garmin. Such companies will need to rely on ingenuity and smaller margins to continue to thrive in the more competitive market.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 3 Years Ago
      I thought that navigation was becomng a less asked for option because the system becomes obsolete quickly. Easier to replace a hand held or a phone GPS than one that is installed in the car.
      • 3 Years Ago
      More unwanted items in overpriced cars.
      • 3 Years Ago
      Truckers Atlas or Rand McNalley maps. Give me a car or truck with a manual trans, manual locks and windows. Take away daytime running lights, rearview cameras, beeping sensors, computers in the dash, and whatever other crap has completely made people on the road dumber than ever before. I am too young for carburetors, but I would like to go back to the days when a vehicle was used for driving. Not living and socializing in.
      • 3 Years Ago
      Spent $1400 on an in car navigation radio for the wife's Toyota 4 Runner. It lasted about a year then the touch screen quit. Bought a Wally World cheapie Garmin for $120 dollars for my pickup. Even use it on my motorcycles! Still working 4 years later. If it quits on me, I'll toss it in the trash and buy me another one. The wife's stuck with her busted radio / GPS unit. We take my IPOD and little Garmin when we travel. Quit trying to build them on the cars where we can't replace them for less than an arm and a leg, and give us a place on the dash to mount the disposable cheapies, or an IPhone mount. Makes perfect sense to me!
      Ted Smith
      • 3 Years Ago
      • 3 Years Ago
      If car companies can price navigation systems as low as Garmin and Tom Tom sales would rise much sooner. I for one, will not opt for a $2500 system when the portables are less than $300, are cheaper to update and far more accurate. I had a brand new Lexus loaner car a year or so back and the maps were so far out of date it was uselss for local navigation.
      • 3 Years Ago
      I think they are a waste of good money. I usually know where I am going and what route I am taking, but if there comes the time I am going somewhere I have never been before, a good map always gets me there. And, there is always Mapquest. I remember a few years ago, during a family reunion, we were changing from my sister's place to my cousin's place, which was just a few miles away. Instead of following those who knew how to get there, I followed my brother, he had a GPS unit in his vehicle. That thing took us 60 miles off course to go just a few miles. I vowed then to never get one.
        • 3 Years Ago
        you did a nice post, to me if a person doesn't know four direction's and angle of the sun or moon and don't know how to use a real compass and read a map how can someone drive while playing with a GPS and cell phone and messing with a cd player and not be lost and just think of the people thay might have ran over and killed and never even seen what happened wow guess most will say iam the loony for thinking this way . have a very good and safe day gidupgo
      • 3 Years Ago
      how about in car screen with HDMI/MHL adapter /to connect to smart phone/tablet? i spend over 3k on my in car navigation back in the days and the accuracy and ease of use is crap compared with my android phone, which only cost me 300 dollars.
      Mike J
      • 3 Years Ago
      2 grand for nav? 200 for an update? I see a decline in sales not more.
      • 3 Years Ago
      If a couple of our satelites collide we're All gonna be in deep doo-doo.
      • 3 Years Ago
      I can see a time where navs are standard equipment just like CD systems have become.
      • 3 Years Ago
      And it's Big Brother approved Obuma's new Patriot act will be happy to put them in your car. Now you know why he had to " Save " the car industry Well he was realy " Saving " the union Dumocrat voter jobs Hey Dumocrats Why don't you care about the Patriot Act any more?
    • Load More Comments