We've done a triple-take with the Opel/Vauxhall Adam, and after two rounds of grainy spy shots, this third official look brings the car into crisp, clear focus. From the looks of these photos, we like it a bit more than we thought we did initially. Yes, it's got plenty of Audi A1 going on in that greenhouse. Yes, there's a lot going on with sculpting outside and inside. Yes, customers might want to be very careful about how they choose their colors among the more than one million color and trim options – yes, your read that correctly: more than one million. But we'll say again, we like it (though in fairness the front end is likely to divide opinions).

The Adam is a challenger to other premium subcompact hatches like the Mini Cooper and the Fiat 500, and size-wise it's slightly shorter and wider than the Mini and has a slightly shorter wheelbase. To counter the fact that it has taken so long for General Motors to make it happen, the UK price of around £11,000 ($17k USD including Value Added Tax) won't skimp on features: stop/start, ESP, Hill Start Assist, airbags all around and a city steering mode with additional power assistance.

To counter the increasing obsolescence of traditional infotainment and nav systems, the Adam's optional unit will feature a seven-inch screen that plugs into the owner's smartphone and replicates the interface. The owner then has control of his phone via the touchscreen. This mirroring process is becoming more common, but we'll wait for more adoption to see how well it works in places where there's no cell signal and no backup maps on an in-car hard drive.

The four-cylinder gasoline engines available at launch will be taken from the Corsa lineup and paired with a five-speed manual: a 1.2-liter with 69 horsepower and two 1.4-liters, one with 86 hp and one with 99 hp. It will be a year before we see the three-cylinder engines co-developed with SAIC.

And yes, Jam, Glam and Slam will be the trim names. We aren't sure which ones are pictured, but since the trim doesn't appear to be written anywhere on the car, no one has to know. We'll get a better look at it in a few months at the Paris Motor Show, and then on European streets beginning next January. Right now, though, we'd advise you scroll down to watch a couple of Adam videos and check out the official press release.





Show full PR text
Opel ADAM: Just Unique

2012-07-11

Engineered and produced in Germany - Opel's first fashionable urban car
Bold design visualizes individuality and dynamics
Three different "mood" worlds set stage for virtually unlimited combinations
ADAM introduces premium technologies to fashion-led A-segment
Unique infotainment system brings smartphone integration into the car
Rüsselsheim. With the all-new ADAM, Opel is entering the fashion-led A-segment with a chic, small, urban car. The Opel ADAM combines bold, powerful design with potential for almost unlimited personalization, making each ADAM totally unique. It also provides premium technologies from upper segments, including a new onboard infotainment system which integrates the owner's smartphone in the car (Android and Apple iOS) and thereby makes internet-based applications available in the cabin.

Measuring almost 3.70 meters in length (1.72 meters width excl. mirrors), the agile three-door is perfect for urban environments. Inside its cabin, the Opel ADAM offers seating for four people who will benefit from its premium-inspired atmosphere and a high degree of roominess unusual for a small car. In the A-segment, Opel already offers the Agila which impresses with its practical strengths. Now the new sporty and elegant ADAM targets especially trendy urban customers who are looking for a car that expresses their personal style. Experts predict the lifestyle-orientated sub-segment to grow steadily over the next years.

"The new Opel ADAM offers lots of growth potential for our brand. We are very proud that our fashionable small car brings German engineering excellence to its segment," says Opel CEO Karl-Friedrich Stracke. "In fact, the ADAM is the only A-segment car that will be exclusively built in Germany. We are sure that it will get a fantastic reception in Paris at its world premiere in September:"

The Opel ADAM will initially be offered with three efficient gasoline engines (1.2 l 51kW/70 hp, 1.4 l 64 kW/87 hp and 1.4 l 74/100 hp) combined with a five-speed manual transmission. All powertrains are available with an ecoFLEX technology pack including fuel-saving Start/Stop technology. Later on, a new generation small gasoline engine will make its premiere in the ADAM, featuring direct injection turbocharging for further enhanced efficiency and performance. This new engine will be combined with a completely new generation six-speed manual transmission.

Customize: "Almost unlimited" choices

ADAM innovates and introduces a totally new trim approach. Rather than having the well-known trim hierarchies, customers can choose from three different highly individualized trim moods or worlds: JAM is unconventional, fashionable and colorful, GLAM offers a more elegant, refined and sophisticated setting and SLAM appeals to those with energetic and sporty attitudes. ADAM JAM, ADAM GLAM and ADAM SLAM: these three "mood" worlds set the stage for a virtually unlimited potential for personalization with a wide choice of exterior colors, three roof colors, different interior colors, decors and various headliners -including an LED lit "starlight" roof trim - and other premium inspired distinctive design elements.

Mark Adams, Opel Vice President, Design explains: "No other car in this segment can be personalized as much as the Opel ADAM because we are offering virtually unlimited exterior/interior color, fabric, decor and kit combination possibilities. It's unlikely our customers will see another car like theirs."

Select: Bold exterior with iconic silhouette and premium inspired interior

ADAM introduces Opel's award-winning philosophy of "sculptural artistry meets German precision" to the fashion-led A-segment. And unlike other rivals, ADAM bucks the trend of retro-based design with a modern and bold look.

ADAM's striking and unique "floating" roof which is visually disconnected from the body allows a perfect execution of a two-tone color combination. The car's name badge is – unlike with most other cars – placed at the end of the chrome "signature" window molding on the rear pillar, which adds to its unique appeal. In the wide front grille, the ADAM has the new wing-shaped chrome bar with the embossed Opel emblem as introduced in the new Astra line-up. On the flanks there are design cues such as the blade shape in the lower door and the characteristic crisp "shock wave" around the door handles known from the Astra GTC. The headlamps feature wing-shaped daytime running lights (DRL) typical for Opel. For the first time in the A-segment, both the headlamps and the taillights are available with state-of-the art energy-saving LED technology.

The interior design delivers what its upmarket exterior promises: style and premium inspired ambience in a remarkably spacious environment for a small car. With sculpted, harmonious surfaces and graceful flowing lines just like its bigger brand brothers Astra, Meriva and Insignia, the ADAM rounds off Opel´s brand promise in its latest and smallest declination. The round, chronograph-style instruments and chrome bezeled switches convey an aura of sporty precision.

Connect: With upscale equipment including smartphone integration

ADAM is the first car with Opel's all-new state-of-the-art infotainment system that not only brings its owner's smartphone capabilities to the vehicle but also adds further value to them, offering even more convenience and flexibility than a conventional system. The new system is exclusive to the A-segment because it not only offers smartphone connectivity for Apple iOS software but is also compatible with Android operating systems.

The new infotainment system makes selected smartphone content including internet based applications such as GPS navigation available in the cabin. It collects the content and displays it on the seven-inch, high-resolution and full-color touch screen which also provides quick and intuitive access to various user friendly control-functions via five easy to navigate menus.

In addition, new media sources such as MP3 players, iPodsTM and tablets can be brought to the ADAM thanks to BluetoothTM and USB connectivity. There is a plug-in outlet for music devices that do not use USB or BluetoothTM connections. ADAM owners who wish to enjoy a video or personalized slide show, can do so when the car is stationary.

Activate: Upscale advanced technologies for the first time in the A-segment

ADAM introduces many upscale and innovative technologies into the A-segment that can usually only be found in higher segments. For the first time it makes the new generation Advanced Park Assist (APA II) available. Drivers engage the system with a button on the dashboard and it tells them when they pass a parallel parking space large enough to accommodate the car. The system then automatically steers them into the parking space, with the driver just controlling the brake, clutch and gears. It always comes in combination with Side Blind Spot Alert (SBSA) which also uses ultrasonic sensors. Another first in the A-segment is the heated steering wheel which adds another premium touch to ADAM's cabin.

Ride: Agile and crisp chassis with ESP standard on all ADAMS

ADAM's bold stance is further emphasized by its broad footprint (front track: 1485 mm/ rear track: 1478 mm). Its chassis with a wheelbase of 2311 mm is geared towards maximum active safety and comfort. MacPherson struts with a sub-frame have been fitted to the front axle. The rear axle of the ADAM features a torsion beam compound crank design. Wheel sizes range from 15" to 18", and cars that are specified with 17" or 18" rims come standard with a more responsive Sports chassis and steering feeling. The ADAM's Electrical Power Steering (EPS) includes a dedicated CITY mode which at the flick of a switch increases power assistance at lower speeds - particularly useful for maneuvering. The comprehensive ESP of the latest generation is also standard in all ADAMS and comes complete with many useful sub-functions such as Hill Start Assist.

A high level of passive safety is ensured by an ultra-rigid passenger cell mainly made from high-strength steel. This is complemented by front, side and head curtain airbags as well as Dual Seat Belt Pre-tensioners at the front seats which offer additional knee and leg protection. Other safety features include two sets of ISOFIX points plus top tethers in order to easily and safely attach child seats on the 50:50 split foldable rear bench.

The all-new Opel ADAM will be available to order after its official world premiere at the Paris Motor Show (September 29 – October 14, 2012). First cars will hit the showrooms in January 2013.


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    • 1 Second Ago
  • 24 Comments
      Rick
      • 2 Years Ago
      Retro styled Fiat 500 & Mini are both on the UK top 10 best selling cars list every month, fast majority a driven brought by middle British women. This like the KA it is totally boring design will not do well or appeal to youngsters at all. Vauxhall Adam will just steal some sales off of the same Vauxhall Corsa/Chevy Aveo/Spark sales that already completes in this market - net gain "Zero" extra sales for GM, just more massive losses from racked up new Adam design/marketing costs by much the same huge loss making duplication of same cars fighting for the same sale.
        Marcopolo
        • 2 Years Ago
        @Rick
        Rick, ''like the KA it is totally boring design will not do well or appeal to youngsters at all" You never cease to amaze me with your totally inaccurate information. The Ford Ka has been a huge success for Ford since being first introduced in 1996. By the beginning of 2009 Ford had sold over 500, 000 units in the UK alone and more than 12 variations (including sports convertibles) had been produced. (world production is over 2 million units sold.) The Ford Ka, is a very profitable vehicle for Ford due to it's low cost of development an production. Just a little time spent on research, would stop you making such a fool of yourself !
        Ford Future
        • 2 Years Ago
        @Rick
        Spark is ugly, to assure low sales. Not the same.
      Marcopolo
      • 2 Years Ago
      @ Rick, Stop watching Dr Who, and get a real life. You seem to inhabit a parallel universe ! UK's youth unemployment is actually lower than average for the EU. However, UK car ownership for this type of automobile is very high among younger drivers. (Partly due to insurance). Before you post, do some research !
      Ford Future
      • 2 Years Ago
      Something's wrong, it looks good.
      American Refugee
      • 2 Years Ago
      Aimed squarely at the Citroën DS1.
      Rick
      • 2 Years Ago
      LOL most of those youngsters would be unemployed or not interested one bit in cars in Europe, what a load of codswallop GM put out. Maybe a pensioner who can't afford an expensive new cars anymore will be the main lifeblood of Adams in Europe.
        American Refugee
        • 2 Years Ago
        @Rick
        I work with a half dozen guys under 30, mostly developers and project managers, who would consider this car. Given the popularity of premium small cars here, it could be a hit.
          American Refugee
          • 2 Years Ago
          @American Refugee
          Sorry man, I've read that sentence three times and I just can't parse it.
          Rick
          • 2 Years Ago
          @American Refugee
          You have got two many duplicated GM small micro cars Agila, Adam, Aveo, Spark & Corsa to much duplication in the same market GM must be selling them all at a huge loss in Europe as they all complete for the same sale Ford will sell you a KA and only have just 1 car they are making no money on.
      DaveMart
      • 2 Years Ago
      With prices for the Skoda and Seat variants of the VW Up starting at £7,500, why anyone would want to buy this escapes me.
      Spec
      • 2 Years Ago
      It is better looking than the Spark. Slap it full of A123 batteries and start selling it instead of the Spark EV. Make a convertible version, that would be nice.
      Marcopolo
      • 2 Years Ago
      It's a really good looking little car that should appeal to it's target market. Although it's not that cheap, it will attract buyers looking for a fully loaded little vehicles from a big name brand. I sent the press release around our younger UK employees, and the response was generally positive.
      Dan Frederiksen
      • 2 Years Ago
      trim named glam?? why not just call it gay and get it over with then.. sounds like it was girls and gays in the marketing department. that might have been critical mistakes. for a company that needs everything but mistakes. we'll see
        American Refugee
        • 2 Years Ago
        @Dan Frederiksen
        Homophobe Dan likes to claim that he's not a homophobe. But then he opens his mouth, and we're all reminded that, to quote Christopher Hitchens on Jerry Falwell, if you gave him an enema you could bury him in a matchbox.
          Dan Frederiksen
          • 2 Years Ago
          @American Refugee
          I don't recall declaring membership of the pole smokers support group : ) if you want to pretend to be tolerant, maybe try being tolerant and not try to bully people into approving of the brokeback mountain crowd.
        Nick
        • 2 Years Ago
        @Dan Frederiksen
        Along with the purple and bright yellow interior. WTF Opel has great cars but the marketing just sucks.
        American Refugee
        • 2 Years Ago
        @Dan Frederiksen
        Let's re-write Dan's comment, as if he were speaking about, let's say, the BMW 116i Urban trim: trim named urban?? why not just call it n****r and get it over with then.. sounds like it was girls and blacks in the marketing department. When is ABG finally going to muster the will to realize that this kind of bigotry has no place on their boards in the 21st century?
          Marcopolo
          • 2 Years Ago
          @American Refugee
          American Refugee It's not often that I agree 100% with American Refugee, but too many times Dan Frederiksen's comments are completely unacceptable ! This obnoxious troll has been banned on several websites, and should have learned by now to curtail his bile within the realms of decency.
          Dan Frederiksen
          • 2 Years Ago
          @American Refugee
          AR, I suppose it takes someone as sick as Marco to approve that comment of yours. how is urban a woman and black thing? if you want to make an analogy give it some thought so it has even the tiniest relevance. calling a car Adam Glam is a gay as glee. might as well call it Adam Lambert. I'd like to see the look on BMW management's face when someone suggest they should rename their 3 series to Adam Glam. maybe buyers of these small cars are predominantly women, I kind of like those small cute cars, but I consider it to objectively be a severe mistake to give a car a gay image as it's sure to keep some guys from buying it.
        gpmp
        • 2 Years Ago
        @Dan Frederiksen
        Go troll, go!
      Robert Adico
      • 2 Years Ago
      really wonderful team dedication........ TQ Exel http://www.tqexel.co.uk/
      Dan Frederiksen
      • 2 Years Ago
      I sort of like it except the name. and the drivetrain. and aero could be a bit better. and the weight lower. I don't like it : )
      Rick
      • 2 Years Ago
      Not many youngsters have a job, most youngsters are unemployed don't have a job are not one bit interested in cars period. Those youngster that do work normally spend all their money on clubbing all weekend, spend most of the time intoxicated by alcohol unfit to drive a car, most have been brainwashed at school that the car is bad, those that do aspire to owning a car see "Britains got talent" as the ultimate only way of buying a top of the range Merc or Beamers as the best career move, next in a survey was becoming a footballer or drugs dealer or Girl see becoming porn star as smart career moves sad to say. Kids would not be seen dead in Adam its to demeaning for them, sad to say they want to be an "X Factor" winner and just start at the top, and just bypass the small car until it happens. Grandma & Grandpops should be the mainstay appearing in Adam adverts & maybe a few middle aged mum not many, they are sort of folk humble to buy these cars, enough taxed to death, made cash strapped by UK Government.
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