Stop us if you've heard this one: Toyota has just launched a campaign to have voters decide on the accepted plural of the word Prius. Sound familiar? It should – well over a year ago, Toyota was knee-deep in this same exact campaign. In case you don't recall, popular vote favored Prii. We... didn't, and honestly still don't. But that's beside the point.

So, what's with the marketing recycle bin? Apparently, the first round of votes were for the U.S. only. Now, the British guys and gals apparently want in on the name game. The choices offered by the automaker are exactly the same as before: Priuses, Prium, Pries, Prii, Prien and simply, Prius.

Toyota is looking to emphasis the different variations of the Prius that are offered around the world, including the standard model, the Prius+ (Prius V in the U.S.) and the plug-in Prius. Freel free to scroll down below to watch a video promoting the contest, but be warned: there's a catchy jingle that may be in your head for the next several hours.


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    • 1 Second Ago
  • 15 Comments
      • 9 Months Ago
      Didn't anybody take Latin? us=singular. changes to i for plural ergo prii.
      Spec
      • 2 Years Ago
      Recycling the same campaign as if the question were new? That is awfully pathetic Toyota.
        Seph
        • 2 Years Ago
        @Spec
        c'mon, guys... aren't you a bit interested what will British people come up with?
        2 Wheeled Menace
        • 2 Years Ago
        @Spec
        Even more pathetic is ABG for turning it into a news story.. :P
      JRBEINGINEER
      • 2 Years Ago
      You forgot the big (compact) C!
        Chris M
        • 2 Years Ago
        @JRBEINGINEER
        The ad is for the UK market, I don't think Toyota is selling the Prius C there, mainly because they're already selling a hybrid Yaris there. No doubt Britain will get the Prius C someday soon, just not yet.
      goodoldgorr
      • 2 Years Ago
      1 toyota prius or 2000 toyota prius it's like 2000 mazda 6.
      Dave D
      • 2 Years Ago
      It's Prii dang it! Stop the silliness. one Prius, two Prii...just like one Elvis in Vegas and two Elvii :-)
        SVX pearlie
        • 2 Years Ago
        @Dave D
        Pricks. And it's not a Latin noun. Even the language mavens / mavenim would know that.
      Greg
      • 2 Years Ago
      A better question is the plural for the Ford eFocus. Ford has used "Focus Electrics," but that is clearly wrong since "electric" is an adjective and "Focus" is the noun. As we all know, the noun gets pluralized and the adjective stays the same (like "Attorneys General"). That makes the plural "Foci Electric."
      Electron
      • 2 Years Ago
      Keep it simple: One Prius, two Prius. The singulare tantum approach gives the least awful result here in terms of how it sounds.
      EZEE
      • 2 Years Ago
      Well this is important.
      Katie Peige
      • 2 Years Ago
      All I know is, I have this jingle in my head now..... and I love the mention of a platypus.... and cacti for that matter....
      winc06
      • 2 Years Ago
      My suggestion is that unless the ad provides new information related to green please do not cover it. Really? All those Prius ads? All those Volt ads? It is not news.
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