We've done a triple-take with the Opel/Vauxhall Adam, and after two rounds of grainy spy shots, this third official look brings the car into crisp, clear focus. From the looks of these photos, we like it a bit more than we thought we did initially. Yes, it's got plenty of Audi A1 going on in that greenhouse. Yes, there's a lot going on with sculpting outside and inside. Yes, customers might want to be very careful about how they choose their colors among the more than one million color and trim options – yes, your read that corectly: more than one million. But we'll say again, we like it (though in fairness the front end is likely to divide opinions).

The Adam is a challenger to other premium subcompact hatches like the Mini Cooper and the Fiat 500, and size-wise it's slightly shorter and wider than the Mini and has a slightly shorter wheelbase. To counter the fact that it has taken so long for General Motors to make it happen, the UK price of around £11,000 ($17k USD including Value Added Tax) won't skimp on features: stop/start, ESP, Hill Start Assist, airbags all around and a city steering mode with additional power assistance.

To counter the increasing obsolescence of traditional infotainment and nav systems, the Adam's optional unit will feature a seven-inch screen that plugs into the owner's smartphone and replicates the interface. The owner then has control of his phone via the touchscreen. This mirroring process is becoming more common, but we'll wait for more adoption to see how well it works in places where there's no cell signal and no backup maps on an in-car hard drive.

The four-cylinder gasoline engines available at launch will be taken from the Corsa lineup and paired with a five-speed manual: a 1.2-liter with 69 horsepower and two 1.4-liters, one with 86 hp and one with 99 hp. It will be a year before we see the three-cylinder engines co-developed with SAIC.

And yes, Jam, Glam and Slam will be the trim names. We aren't sure which ones are pictured, but since the trim doesn't appear to be written anywhere on the car, no one has to know. We'll get a better look at it in a few months at the Paris Motor Show, and then on European streets beginning next January. Right now, though, we'd advise you scroll down to watch a couple of Adam videos and check out the official press release.





Show full PR text
Opel ADAM: Just Unique

2012-07-11

Engineered and produced in Germany - Opel's first fashionable urban car
Bold design visualizes individuality and dynamics
Three different "mood" worlds set stage for virtually unlimited combinations
ADAM introduces premium technologies to fashion-led A-segment
Unique infotainment system brings smartphone integration into the car
Rüsselsheim. With the all-new ADAM, Opel is entering the fashion-led A-segment with a chic, small, urban car. The Opel ADAM combines bold, powerful design with potential for almost unlimited personalization, making each ADAM totally unique. It also provides premium technologies from upper segments, including a new onboard infotainment system which integrates the owner's smartphone in the car (Android and Apple iOS) and thereby makes internet-based applications available in the cabin.

Measuring almost 3.70 meters in length (1.72 meters width excl. mirrors), the agile three-door is perfect for urban environments. Inside its cabin, the Opel ADAM offers seating for four people who will benefit from its premium-inspired atmosphere and a high degree of roominess unusual for a small car. In the A-segment, Opel already offers the Agila which impresses with its practical strengths. Now the new sporty and elegant ADAM targets especially trendy urban customers who are looking for a car that expresses their personal style. Experts predict the lifestyle-orientated sub-segment to grow steadily over the next years.

"The new Opel ADAM offers lots of growth potential for our brand. We are very proud that our fashionable small car brings German engineering excellence to its segment," says Opel CEO Karl-Friedrich Stracke. "In fact, the ADAM is the only A-segment car that will be exclusively built in Germany. We are sure that it will get a fantastic reception in Paris at its world premiere in September:"

The Opel ADAM will initially be offered with three efficient gasoline engines (1.2 l 51kW/70 hp, 1.4 l 64 kW/87 hp and 1.4 l 74/100 hp) combined with a five-speed manual transmission. All powertrains are available with an ecoFLEX technology pack including fuel-saving Start/Stop technology. Later on, a new generation small gasoline engine will make its premiere in the ADAM, featuring direct injection turbocharging for further enhanced efficiency and performance. This new engine will be combined with a completely new generation six-speed manual transmission.

Customize: "Almost unlimited" choices

ADAM innovates and introduces a totally new trim approach. Rather than having the well-known trim hierarchies, customers can choose from three different highly individualized trim moods or worlds: JAM is unconventional, fashionable and colorful, GLAM offers a more elegant, refined and sophisticated setting and SLAM appeals to those with energetic and sporty attitudes. ADAM JAM, ADAM GLAM and ADAM SLAM: these three "mood" worlds set the stage for a virtually unlimited potential for personalization with a wide choice of exterior colors, three roof colors, different interior colors, decors and various headliners -including an LED lit "starlight" roof trim - and other premium inspired distinctive design elements.

Mark Adams, Opel Vice President, Design explains: "No other car in this segment can be personalized as much as the Opel ADAM because we are offering virtually unlimited exterior/interior color, fabric, decor and kit combination possibilities. It's unlikely our customers will see another car like theirs."

Select: Bold exterior with iconic silhouette and premium inspired interior

ADAM introduces Opel's award-winning philosophy of "sculptural artistry meets German precision" to the fashion-led A-segment. And unlike other rivals, ADAM bucks the trend of retro-based design with a modern and bold look.

ADAM's striking and unique "floating" roof which is visually disconnected from the body allows a perfect execution of a two-tone color combination. The car's name badge is – unlike with most other cars – placed at the end of the chrome "signature" window molding on the rear pillar, which adds to its unique appeal. In the wide front grille, the ADAM has the new wing-shaped chrome bar with the embossed Opel emblem as introduced in the new Astra line-up. On the flanks there are design cues such as the blade shape in the lower door and the characteristic crisp "shock wave" around the door handles known from the Astra GTC. The headlamps feature wing-shaped daytime running lights (DRL) typical for Opel. For the first time in the A-segment, both the headlamps and the taillights are available with state-of-the art energy-saving LED technology.

The interior design delivers what its upmarket exterior promises: style and premium inspired ambience in a remarkably spacious environment for a small car. With sculpted, harmonious surfaces and graceful flowing lines just like its bigger brand brothers Astra, Meriva and Insignia, the ADAM rounds off Opel´s brand promise in its latest and smallest declination. The round, chronograph-style instruments and chrome bezeled switches convey an aura of sporty precision.

Connect: With upscale equipment including smartphone integration

ADAM is the first car with Opel's all-new state-of-the-art infotainment system that not only brings its owner's smartphone capabilities to the vehicle but also adds further value to them, offering even more convenience and flexibility than a conventional system. The new system is exclusive to the A-segment because it not only offers smartphone connectivity for Apple iOS software but is also compatible with Android operating systems.

The new infotainment system makes selected smartphone content including internet based applications such as GPS navigation available in the cabin. It collects the content and displays it on the seven-inch, high-resolution and full-color touch screen which also provides quick and intuitive access to various user friendly control-functions via five easy to navigate menus.

In addition, new media sources such as MP3 players, iPodsTM and tablets can be brought to the ADAM thanks to BluetoothTM and USB connectivity. There is a plug-in outlet for music devices that do not use USB or BluetoothTM connections. ADAM owners who wish to enjoy a video or personalized slide show, can do so when the car is stationary.

Activate: Upscale advanced technologies for the first time in the A-segment

ADAM introduces many upscale and innovative technologies into the A-segment that can usually only be found in higher segments. For the first time it makes the new generation Advanced Park Assist (APA II) available. Drivers engage the system with a button on the dashboard and it tells them when they pass a parallel parking space large enough to accommodate the car. The system then automatically steers them into the parking space, with the driver just controlling the brake, clutch and gears. It always comes in combination with Side Blind Spot Alert (SBSA) which also uses ultrasonic sensors. Another first in the A-segment is the heated steering wheel which adds another premium touch to ADAM's cabin.

Ride: Agile and crisp chassis with ESP standard on all ADAMS

ADAM's bold stance is further emphasized by its broad footprint (front track: 1485 mm/ rear track: 1478 mm). Its chassis with a wheelbase of 2311 mm is geared towards maximum active safety and comfort. MacPherson struts with a sub-frame have been fitted to the front axle. The rear axle of the ADAM features a torsion beam compound crank design. Wheel sizes range from 15" to 18", and cars that are specified with 17" or 18" rims come standard with a more responsive Sports chassis and steering feeling. The ADAM's Electrical Power Steering (EPS) includes a dedicated CITY mode which at the flick of a switch increases power assistance at lower speeds - particularly useful for maneuvering. The comprehensive ESP of the latest generation is also standard in all ADAMS and comes complete with many useful sub-functions such as Hill Start Assist.

A high level of passive safety is ensured by an ultra-rigid passenger cell mainly made from high-strength steel. This is complemented by front, side and head curtain airbags as well as Dual Seat Belt Pre-tensioners at the front seats which offer additional knee and leg protection. Other safety features include two sets of ISOFIX points plus top tethers in order to easily and safely attach child seats on the 50:50 split foldable rear bench.

The all-new Opel ADAM will be available to order after its official world premiere at the Paris Motor Show (September 29 – October 14, 2012). First cars will hit the showrooms in January 2013.


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  • 81 Comments
      Dwight Bynum Jr.
      • 2 Years Ago
      I think the topless one should be named Eve... /corniness
      SunnyDli+3
      • 2 Years Ago
      Chevy Call it the "Sub-Sonic" and bring it stateside with a 200 bhp 2.0t ecoTech engine and we'll happily pay 19K for this car. Do-It...Do-It...Do-it! Peer-presure..
      ngiotta
      • 2 Years Ago
      I kinda dig it. The front end looks like a miniaturized Porsche Cayenne front end.
      Synthono
      • 2 Years Ago
      I'm beginning to think that the comments here are evidence that someone's making robot trolls. Everything is dull, everything is derivative of models mentioned in the post, everything sucks. Try enjoying something, it's fun! You can start with a cute and happy little city car which is charming and full of character. Love this thing, it's sweeeeeet. Like the automotive equivalent of a kitten.
      rbnhd1144
      • 2 Years Ago
      Hot, Hot, Hot, Its a brilliant design, It will sell well, it has personality, I would buy this in a heartbeat, and Americans thought European GM was dead, Not Likely, again they prove they have great design skills. Compare it to the Fiat 500 or Cirtroen if you will, there are only so many things you can do with 4 wheels in every sector, many cars are a reflection of others in the market at the time. I truly believe it would sell in America, Love that bike rack, so much nicer than a hitch mounted add on. Very COOL,
      ferps
      • 2 Years Ago
      It may be completely derivative, but it looks nice and it will probably sell well.
        Pdexter
        • 2 Years Ago
        @ferps
        I wouldn't say it will probably sell well. More like a uphill battle against others.
      legacyb442
      • 2 Years Ago
      1st of all Saturn needs to stay dead!!! Use the 70's with Buick's Opel 1900 etc. model. Bring the sub-brand idea back as a sub-brand for select "Metro" Buick dealerships. Use the Opel brand name and name plates Metro, Astra, and Tracker. I am a big fan of the Regal and the water fall grill works for me on it, but not for this or the Astra. Here is the line up: Metro (Adam), Astra, and Tracker. The Tracker should be like the very under rated Honda Element. Boxie with modular seating for 4 or 5 in a pinch, 3rd half door like Veloster and the plastic floor from the back seats on with a removable rear roof like the old Bronco. Just an idea, not sure of the platform it could come from, maybe Captiva or Encore platforms?
      G37S
      • 2 Years Ago
      I like it,especially the rear bike rack. Not a big fan of the trim names,but it beats the usual,i.e. s,sl,st,etc...
      EJD1984
      • 2 Years Ago
      Now this would make a great little Buick. http://img827.imageshack.us/img827/3800/buick171.jpg (MonaroSS) And look great as a convertible. http://img24.imageshack.us/img24/7108/opeladamvert2.jpg (MonaroSS)
        Thomas
        • 2 Years Ago
        @EJD1984
        I love the convertible idea!! It looks so fun
      4540flossy
      • 2 Years Ago
      Looks like an Audi A1 styled with some imagination and flair.
      KAG
      • 2 Years Ago
      Looks like the Audi A1 except for the nose. They should have offered that instead of the little GM micro cars they have now.
      pontoppidanpete
      • 2 Years Ago
      I really like it, nice design and a good interiour. A job well done Opel !. Hope this car helps Opel to become profitable again.
        dohc73
        • 2 Years Ago
        @pontoppidanpete
        Is that the Eurocentric way to spell interior?
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