Pity tiny Bethel, Alaska. First, when they want to "Run for the Border," it's a four-hour trip from the west coast of the state to Anchorage (not by car!). And according to Google Maps, the only restaurants in the entire town are a Subway franchise and something called Sho Gun Restaurant. So when a rumor was started that Taco Bell was going to set up shop in their little town, serious excitement ensued. Then fliers were posted around town heralding the fast food restaurant's pending arrival.

But, again, pity poor Bethel. Because the rumor was nothing more than someone's elaborate, cruel joke. Taco Bell was not coming to Bethel. A population of 6,200 just isn't enough to attract the mexican fast food chain.

But then Taco Bell's creative marketing department decided to turn the hoax into a PR opportunity. Their plan? Taco truck. Loaded with enough fixins to make 10,000 Doritos Locos tacos. Flown in by helicopter.

The townspeople greet the "Operation Alaska" airlifted food truck as if it were U.N. peacekeepers delivering international aid to a war-torn forward area. Kids cheer, adults beam. Taco Bell, if only temporarily, changes life in Bethel.

"This is like Heaven on Earth," one kid says. It's all a little creepy. Watch Taco Bell's new Bethel-based ads below.




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    • 1 Second Ago
  • 48 Comments
      chest rockwell
      • 2 Years Ago
      In a follow up story, Angel Soft toilet paper also flew in a truck of product for everyone who had the Taco Bell splats.
      EB110Americana
      • 2 Years Ago
      In the future, all restaurants are Taco Bell.
        Andre Neves
        • 2 Years Ago
        @EB110Americana
        #*@$ that! Moral Statute Machine: "You are fined one credit for a violation of the Verbal Morality Statute. "
        Gorgenapper
        • 2 Years Ago
        @EB110Americana
        Only in the US, Pizza Hut still holds out elsewhere around the world!!
        Andy Dufresne
        • 2 Years Ago
        @EB110Americana
        And Arnold Schwarzeneger is our President.
      zzzzzz
      • 2 Years Ago
      There are towns that have populations of less than 6,200 that have Taco Bells. I'm guessing the remoteness of the location would make it cost prohibitive to deliver the food.
      Agilis
      • 2 Years Ago
      Neat story and good job to Taco Bell but am I the only one who wants to slap the kid who says "It's like heaven on Earth" ?!
      lemmonherk
      • 2 Years Ago
      Well, good on T.B. for a win-win move! Hey, it ain't health food, but it gave the people a smile, and good PR for the company. Somebody recognized an opportunityM
      Dark Gnat
      • 2 Years Ago
      "What's taking so long? Did you have to get my order helecoptered in or something?" "Yes we did sir!"
      Bobbie Metcalf Halbe
      • 2 Years Ago
      Good form Taco Bell...good form!
      tool0117
      • 2 Years Ago
      when we say "only in America", this is precisely what we mean =]
      Jerry
      • 2 Years Ago
      Why didn't they mention the tanker full of Pepto Bismol that Proctor & Gamble hauled in for the event? Heard it was going to be the season finale of Ice Road Truckers.
      Dayv
      • 2 Years Ago
      I'm not usually "that guy", but this *really* has nothing to do with cars.
        Super D Spamalot
        • 2 Years Ago
        @Dayv
        Yeah, I can see how you might have been tricked into clicking on this story from the title. I too was expecting a Lamborghini road test to come screaming out of that Taco Bell truck. Thanks for taking the time to whine about it though, we were all kinda wondering if we should see how intelligent you were and now we know not to bother. :D
          Dayv
          • 2 Years Ago
          @Super D Spamalot
          Hey, I don't smack the keyboard out of your hand when you complain about car articles on your favorite farm animal porn site, do I? Obviously I knew what the article was about when I clicked on it to comment. My comment was about the article's inclusion on this site. Don't be stupid.
        michigan
        • 2 Years Ago
        @Dayv
        Don't worry, it needs to be pointed out whenever Auto blog puts something out that has nothing to do with cars, or when they're being paid to shill for someone
      Jake
      • 2 Years Ago
      "mexican fast food chain" Mexican only in that they have the word 'Taco' in their name.
      telm12345
      • 2 Years Ago
      Great PR for taco bell. ps Waiting for the "Why is autoblog putting non-car stuff on here" comments
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