If you've tried to weasel your way into a Subaru BRZ for a test drive lately, you likely know just how hard it is to get your hands on one of the machines. The rear-wheel-drive coupes are flying off of dealer lots as quickly as they arrive, but according to USA Today, a spot of sibling rivalry has pushed Subaru to offer a small incentive on the BRZ already. Customers are already ponying up an average of $29,085 for each BRZ model sold. Compare that to the $25,653 average transaction price for the virtually-identical Scion FR-S, and you can see why Subaru offered a $400 incentive on the BRZ in June.

The FR-S, meanwhile, moved with no cash on the hood.

The two companies have very different approaches to selling the cars, however. Scion offers the FR-S in one standard trim in either manual or automatic guise, while Subaru offers two trims. The more expensive of those includes niceties like leather seating, automatic climate control and a proximity key, but compare base model to base model and the Subaru is $1,315 more than its Scion twin.

According to USA Today, Scion sold 2,684 FR-S models across 1,000 dealers in the U.S. last month. By comparison, Subaru sold 818 BRZ units over the company's 600 dealers.



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    • 1 Second Ago
  • 108 Comments
      Caseman
      • 2 Years Ago
      My Subaru dealer said $3k over list, we'll call you. I went next door and picked up a 6 MT FR-S for list on May 31, with free pizza!
      techie69
      • 2 Years Ago
      Can't expect much from the author: Z. Bowman. This isn't the 1st time his published innacurate articles just to stir the blog crowd!
      Joey Franklin
      • 2 Years Ago
      I want the BRZ but the local dealer is sold out until next year, there is a FRS i could buy today but its red and i really would prefer the HID's and some other details, may have to go out of state to get one.
      k_m94
      • 2 Years Ago
      If you want your Toyobaru to be a no nonsense cheap car to flick sideways now and then, get the Scion. If you want a little more features and are not interested in as much hooliganism, get the Subie. I personally would take a Miata over either if looking for a $25k new sportscar, because it's even lighter, can drop its top, and more importantly for a car like this, the aftermarket is HUGE because it's been on the market for years. But who knows?
      DyanRucar
      • 2 Years Ago
      hurr i wants mah turbo /s
      Nick
      • 2 Years Ago
      Damn, people are cheap asses.
      FuelToTheFire
      • 2 Years Ago
      Translation: there are a lot of morons out there, especially boy-racers in their fart-can Civics and 16 year that is the main demographic for this car. Because no self respecting enthusiast will buy it. Just take one look at the specs. It has, what, 200 hp, and it has less torque than the average base model midsize car. It has absolutely no power to get it moving, and that means that the acceleration will be crappy (7.4 seconds to 60, woo hoo!), and the driving dynamics will be completely boring as well. Yes, it can corner. So what? If there is no speed involved in a corner whatsoever, then the cporner is .....yes.....BORING. The car will be utterly BORING to drive. This car will get its ass whooped at the track. There are just so many great vehicles for the money out there. The WRX is an amazing machine. It completely DESTROYS this car in acceleration, is much more fun to drive, and is more practical.
        Sorten Borten
        • 2 Years Ago
        @FuelToTheFire
        There is little, if any, real driving skill involved in driving a car fast in a straight line. Particularly on public roads where fast means 80, 90 or 100 mph.
          Gorgenapper
          • 2 Years Ago
          @Sorten Borten
          ^ Now we know you're trollin'
          FuelToTheFire
          • 2 Years Ago
          @Sorten Borten
          Except the WRX will kill the BR-Z even on the track. It corners just as well, if not better.
        Sean
        • 2 Years Ago
        @FuelToTheFire
        Strong username to troll post ratio, adding 'fuel to the fire'. Judging from your posts, it seems like your experience with automotives is near-sighted at best. If you've driven a wide variety of performance-oriented cars, you'll realize that speed and outright performance capability are only part of the equation. Ever driven a go kart? If you understand how to drive at and beyond a car's limits--easily the best part of the driving experience--then you'll realize that a light curb weight, coupled with accessible grip thresholds and a balanced cornering behavior that reacts well to throttle and brake inputs, are the key to real driving pleasure. I'm a happy owner of an E92 335i; I've driven it to the ground and thrashed it all around forthr past four years. I'm used to its relatively high performance levels and gobs of low-end torque. With that said, the thing puts me in send-me-straight-to-jail territory all too easily, and the only way I can safely enjoy some controlled sliding fun is in the wet. The idea of a 2+2 new-age Miata thrills me. I want to be able to rotate it on public roads at non-ludicrous speeds...it just sounds so perfect. You sound like you're from the new-age crowd. AWD is, in my eyes at least, the bane of automotive pleasure. I don't want a system that does all the work for me, and I don't give a rat's ass about beating the other guy at a stoplight. If I'm not dealing with rain or snow all the time, forget it. Acceleration becomes a cheap thrill that gets old quickly; my car's 4.9-5.1s to 60 and low-13s 1/4 mile straight line performance isn't much of a wow factor to me anymore. I much prefer throwing a car through some bends that test my skill, not the car's electronics or excessive mechanical grip. That's probably where we differ. You're a guy that's wowed by numbers, not by the experience or skill that's involved.
        Tom
        • 2 Years Ago
        @FuelToTheFire
        Tell us how you really feel...
        k_m94
        • 2 Years Ago
        @FuelToTheFire
        Way to quote the 0-60 time that is by far the outlier, just to prove your uneducated point. This car does a 0-60 in anywhere from 6.2-6.6 seconds, and that is traction limited off the line. You act as if the car has 20hp, not 200. It can easily get up to speed to corner as quick as you dare. Plus, it's a good few hundred pounds lighter than a WRX. They say each 100 pounds lost is like +10 horsepower in terms of accelerative ability. The lower, more balanced weight, lower COG and RWD do wonders for actual handling as well. And yes, handling matters in any car attempting to call itself a sportscar. Not peak lateral G forces alone, mind you. Racing slicks on a Nissan Leaf would get you at the magic 1 G mark, and we both know it isn't a remotely sporty car. A car that has steering acts as a sharp, lightning quickl messenger between your palms and the tires, one without an ounce of flop in the suspension, and that displays close to neutral behavior approaching and exceeding the limits without terminal understeer. But none of that means anything to the 12 year old, number junkie troll who is somehow more informed than every single person of decent experience that has actually driven it. And let's see, by your logic, all of the S2000, Miata, RX8 owners must be idiots for getting a lightweight, RWD sportscar for similar price with an equally meager 150lbft or so of torque.
          FuelToTheFire
          • 2 Years Ago
          @k_m94
          1) AB posted the article a month ago. Insideline is usually right with their estimates. The 6.4 second estimates are by Motortrend, and Motortrend is always extremely liberal with their 0-60 time. 2)Have you ever driven a BRZ? It literally has no torque to pull it out of a corner. And while getting into a corner, the car isn't going very fast at all, so the maximum experience that can be acheived by a WRX in the corner will not be achieved by the BRZ. 3) WRX performs better in handling and skidpad testing.The AWD system does wonders.AWD vehicles have better grip and can corner more easily than RWD vehicles. Plus, iin wetter conditions, an AWD vehicle will always dominate. 4)I never said handling doesn't matter. I said that if there isn'tany speed involved in a corner, the corner won't be fun. 4)
        Gavin Varitech
        • 2 Years Ago
        @FuelToTheFire
        The car isn't slow. 200 hp isn't a huge number and the torque isn't impressive either but if you haven;t driven one you wouldn't understand. It has the lowest center of gravity in any production car ever made and weighs less than half of some cars. Flywheel HP means NOTHING. HP at the wheels means nothing either. Energy (HP at the wheels) / weight is what matters. Bottom line is, the way this car was designed from the ground up there isn't another low-mid $20k car for sale today that outperforms it. Yes the WRX is a full second faster in the 1/4 mile, but the BRZ still destroys it anything but a straight line. Especially if they are both stock.
          FuelToTheFire
          • 2 Years Ago
          @Gavin Varitech
          Yes, I have test driven it before at my local Subaru dealership. The car was breathless and simply showed the lack of power. I took it out on some backroads close to the dealer and it simply had to torque to pull out of the corner. Like I said, if a car doesn't have a lot of speed going into a corner, it's not going to e fun. Also, you might want to check your statistics. The WRX eats this alive on the track in almost every possible way.
          scraejtp
          • 2 Years Ago
          @Gavin Varitech
          The Tesla Model S has a lower center of gravity (~16 inches) compared to the BRZ/FRS ~18 inches.
        Harrison
        • 2 Years Ago
        @FuelToTheFire
        The BRZ/FR-S also weighs as much as a paper clip so it's 200hp pushing something a touch over 1 ton. I guess you must also think that the Lotus Elise is a crappy car for "only" having 190 hp. If power determines driving dynamics then surely, the Camry V-6 is a better driver's car than the Porsche Boxster. Or the original Porsche 911. Or the Ferrari 250 GT SWB. Or, if we're doing apples-to-apples, the original WRX with a whopping 236 hp. 236hp? Surely that's not enough to get a car going!
        BEEEAMMERRR_GUY
        • 2 Years Ago
        @FuelToTheFire
        I was going to say "don't feed the troll" but it looks like I'm late.
        ilmhmtu
        • 2 Years Ago
        @FuelToTheFire
        Troll Alert. FuelToTheFire keeps doing this on every page. He's being an a$$ for the sake of being an a$$.
        Chris
        • 2 Years Ago
        @FuelToTheFire
        You couldn't be more off-base with your comments if you tried because there are few things more attractive to an enthusiast than an affordable, no-nonsense rwd sports car. The WRX is an entirely different beast, and as much as I love them, I would say that their image falls more in line with the "boy-racers" you described above. The FRS and BRZ are, more or less, throwbacks to the traditional 2+2 Japanese sports cars that were popular in the 70s, 80s, and 90s. They represent a segment that developed a following long before the days of "riced out" economy cars with "fart-cannon" exhausts and giant spoilers. If horsepower, 0-60, and 1/4 mile times are your main concerns then these are not the cars for you, and that's fine, but don't be so quick to bash something that you clearly don't understand.
          Chris
          • 2 Years Ago
          @Chris
          AWD is a necessity in today's sports cars? Well, that would be news to anyone who drives a Nissan 370Z, Infiniti G37, Mazda Miata, Mazda RX8, Dodge/SRT Viper, Corvette, and not to mention all of the people who are buying buying up these FRSs and BRZs. Not everyone wants AWD. It has its advantages, but it's also heavier, more complex, and more expensive, and to many of us, lacks the fun factor that RWD provides.
          Andrew B
          • 2 Years Ago
          @Chris
          ^ this. The WRX has just as much "boyracer" looks as the BRZ/FRS. The STi is even more gaudy, with its quad-tips and massive spoiler. Why people don't realize there is room for both the BRZ and the WRX is beyond me. Let people buy what they want. Some want a RWD experience that AWD cannot provide. There's more to driving than turning corners fast and going fast in a straight line. Also, cars with more power don't necessarily drive better. SRT-8 Magnums, Chargers, etc come to mind. They have the power, but with their massive weight and bloat, they handle like boats and do not translate into a good riding experience. So again, power does not equal to more "fun" if the driving experience is horrible.
          FuelToTheFire
          • 2 Years Ago
          @Chris
          That segment of vehicles had its day and its time. Toyota really should introduce a new Supra, if anything, but introduce it with AWD, something whch is a neccesity in today's sports cars.
        Kuro Houou
        • 2 Years Ago
        @FuelToTheFire
        If you think acceleration is everything you must be a drag racer. Ask anyone with a mistake at a track day if they are having fun? Oh and I've passed my fair share of "faster" cars that had twice the HP.
          Kuro Houou
          • 2 Years Ago
          @Kuro Houou
          Sorry stupid auto spell check, mistake=miata...
        Steve
        • 2 Years Ago
        @FuelToTheFire
        I couldn't agree with you any more...
      richard
      • 2 Years Ago
      Do guys who drive these things play with Barbie Dolls? Just wondering.
        Chris
        • 2 Years Ago
        @richard
        Would you care to tell us what "real men" drive?
          • 2 Years Ago
          @Chris
          [blocked]
      togaemitsu
      • 2 Years Ago
      You mean people will choose the cheaper of two identical products? shocker.
      Radioactive Flea
      • 2 Years Ago
      The FRS is a hyped up car for Civic owners who can’t afford a 370z. The BRZ is marketed to a different buyer. This buyer expects more for nearly 30k. Don’t get me wrong, it’s a great car. I drove it, and I am saving up but I refuse to buy it in its present form. Perhaps it is ok for someone trading in a Corolla but for the type of driver the BRZ is aimed at, it needs at least 265hp. Oh, say what you will about it being “adequate” and go ahead and give me the usual flamed responses such as “it doesn’t need power,” and “I don’t understand” Blah, blah, blah. Everyone knows Subaru NA motors are lame. We all talk about it at the track, and everyone has the same opinion.
        RodRAEG
        • 2 Years Ago
        @Radioactive Flea
        Yeah, Subaru n/a engines are lame. That's why all the other manufacturers of small four-banger engines are churning out 200hp from 2.0L engines. Pat yourself on the back. You're a smart one.
          Gorgenapper
          • 2 Years Ago
          @RodRAEG
          I was about to say, it's extraordinary that a 2.0L can get 200hp, although Honda does have its K20 series of engines, several of them making 212 - 222hp @8000 depending on the compression ratio.
        Donny Hoover
        • 2 Years Ago
        @Radioactive Flea
        Look at the type of car that this is. Why would anybody want the one that costs that much more and whose only differences are a badge, different fascias, suspension tuned for more UNDERSTEER, and more weight (weight is my way of saying features because that's all I hear when they start talking about extras in a car of this sort)? I want to like the Subie more, especially since I can't stand the Scion brand but there just isn't any reason to right now.
        AP1_S2K
        • 2 Years Ago
        @Radioactive Flea
        I like this part "we all talk about it at the track"......wow, you go to the track. If you supposedly do, I guess you haven't scene any Miata's at the track? Low hp, small lite, rwd, cheap, and fun.
      BAirey
      • 2 Years Ago
      Why don't they remove content from the BRZ. I don't want or need navigation in my sports coupe. Or push button start. I like using a key... Maybe I'm old school.
        Hazdaz
        • 2 Years Ago
        @BAirey
        Its especially ridiculous when you consider that most any cheapo smartphone offers up navigation for FREE, and yet some of these car companies have the gall to try to charge upwards of $2k for it. Yeah, no thanks.
        Kuro Houou
        • 2 Years Ago
        @BAirey
        I gotta say I love keyless entry and push start. I'll gladly pay extra for it. The good thing is you have the option. Can buy the Toyota if you don't want it or the Subaru if you do.
          Gavin Varitech
          • 2 Years Ago
          @Kuro Houou
          But you can't buy the Subie without navi, right? I love keyless entry and push button start, but have ZERO interest in paying for navi. I don't really even want navi for free. With the BRZ no navi isn't an option and navi is baked into the price.
      • 2 Years Ago
      [blocked]
        Hazdaz
        • 2 Years Ago
        "VERY wasteful." What an ignorant comment. This car wouldn't even exist if it wasn't for both these companies sharing development costs, so how the hell is this "wasteful"?
        SethG
        • 2 Years Ago
        Agreed. I love that this car exists. And I love Subaru. But this car has no business in Subaru dealerships. It probably also doesn't belong in Scion dealerships. The Toyota brand stands to gain the most from this car. Why it's not offered with their badge is baffling to me.
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