In order to announce the programs, GM has unveiled a rash of new ads, all featuring the dulcet tones of Tim "Pure Michigan" Allen. The spots offer variations on the same theme, each touting GM's "best year ever" and the company's new line of technologically-advanced products. The company moved 4.76 million vehicles globally in 2011, setting an all-time sales record in the process. You can check out the trio of ads set to barrage your television below, as well as the full press release.
Chevrolet Backs New Vehicle Lineup with Guarantee
DETROIT – Chevrolet is building on the momentum of record breaking global sales and the total transformation of its product lineup by making consumers a bold new guarantee – if you don't love it, return it.
Starting today participating U.S. retailers will offer the Chevy Confidence program which includes:
"Love it or Return it" – a vehicle return program on every new 2012 or 2013 model year vehicle purchase. Customers can return vehicles bought during the program, with less than 4,000 miles driven and no damage, 30 to 60 days from the purchase date. It's simple – if you don't love it, return it.
"Total Confidence Pricing" – all 2012 model year Chevrolets will be offered at special preferred prices in addition to all current vehicle-specific incentives. No mystery about it – the price you see is the price you pay.
For full program details and limitations go to chevyconfidence.com.
"We have transformed the Chevrolet lineup, so there is no better time than now to reach out to new customers with the love it or return it guarantee and very attractive, bottom line pricing," said Chris Perry, Chevrolet global vice president of marketing. "We think customers who have been driving competitive makes or even older Chevrolets will be very pleased by today's Chevrolet designs, easy-to-use technologies, comprehensive safety and the quality built into all of our cars, trucks and crossovers."
"Research has shown customers respond positively to the confidence companies demonstrate with programs like this and appreciate the peace of mind that comes with knowing they have the option of being able to return their vehicle," said Perry.
With a solid new lineup of vehicles to sell, Chevrolet's U.S. dealers have worked to elevate the retail experience by undergoing a transformation of their own. The results are new showrooms that better showcase the brand, and more highly trained staffs delivering a greater level of customer service.
"Chevy Confidence adds another element of convenience to the retail experience that is sure to attract consumers to our showrooms, and we know through first-hand experience that once they get behind the wheel of one of our new products, they are more likely to take one home," said Steve Hurley, co-chair of the Chevrolet Dealer Council.
Chevrolet sold 4.76 million vehicles around the world in 2011, setting a global sales record, and is on track to build on that success in 2012 with its best-ever first quarter global sales of 1.18 million vehicles. The U.S. was the brand's leading market and was the leader in both passenger car and performance car sales in 2011. During the past two calendar years, Chevrolet has grown faster than other high-volume global brands, bringing its global market share to 6.28 percent.
Chevrolet vehicles are consistently recognized for delivering the quality, features and fuel economy that consumers want. For example, the Malibu was recently recognized as the highest-performing midsize car in the 2012 J.D. Power and Associates Initial Quality StudySM. The Silverado HD, Avalanche and Tahoe were also among the top three in their respective segments and the Chevrolet brand turned in its best-ever performance in the study with an overall improvement of 8 percent.
Edmunds.com and Parents magazine have also recognized the Cruze Eco and Sonic as two of the Best Family Cars for 2012. Both the Cruze Eco and Sonic deliver fuel economy of 40 mpg or more on the highway and offer consumers the comfort, safety and advanced technology they expect at a value.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.com.