General Motors has good news for you if you're in the market to pick up a new Chevrolet. The automaker is now officially offering consumers its new "Chevy Confidence" program that allows buyers to return any model they've purchased within 30 or 60 days with less than 4,000 miles on the clock and no damage. GM calls it the "Love It Or Return It" program. In addition, GM has applied special pricing on all of its 2012 models on top of all current incentives under the banner of "Total Confidence Pricing." Each model carries a clearly-marked no-haggle price.

In order to announce the programs, GM has unveiled a rash of new ads, all featuring the dulcet tones of Tim "Pure Michigan" Allen. The spots offer variations on the same theme, each touting GM's "best year ever" and the company's new line of technologically-advanced products. The company moved 4.76 million vehicles globally in 2011, setting an all-time sales record in the process. You can check out the trio of ads set to barrage your television below, as well as the full press release.







Show full PR text

Chevrolet Backs New Vehicle Lineup with Guarantee


DETROIT – Chevrolet is building on the momentum of record breaking global sales and the total transformation of its product lineup by making consumers a bold new guarantee – if you don't love it, return it.

Starting today participating U.S. retailers will offer the Chevy Confidence program which includes:

"Love it or Return it" – a vehicle return program on every new 2012 or 2013 model year vehicle purchase. Customers can return vehicles bought during the program, with less than 4,000 miles driven and no damage, 30 to 60 days from the purchase date. It's simple – if you don't love it, return it.
"Total Confidence Pricing" – all 2012 model year Chevrolets will be offered at special preferred prices in addition to all current vehicle-specific incentives. No mystery about it – the price you see is the price you pay.
For full program details and limitations go to chevyconfidence.com.

"We have transformed the Chevrolet lineup, so there is no better time than now to reach out to new customers with the love it or return it guarantee and very attractive, bottom line pricing," said Chris Perry, Chevrolet global vice president of marketing. "We think customers who have been driving competitive makes or even older Chevrolets will be very pleased by today's Chevrolet designs, easy-to-use technologies, comprehensive safety and the quality built into all of our cars, trucks and crossovers."

"Research has shown customers respond positively to the confidence companies demonstrate with programs like this and appreciate the peace of mind that comes with knowing they have the option of being able to return their vehicle," said Perry.

With a solid new lineup of vehicles to sell, Chevrolet's U.S. dealers have worked to elevate the retail experience by undergoing a transformation of their own. The results are new showrooms that better showcase the brand, and more highly trained staffs delivering a greater level of customer service.

"Chevy Confidence adds another element of convenience to the retail experience that is sure to attract consumers to our showrooms, and we know through first-hand experience that once they get behind the wheel of one of our new products, they are more likely to take one home," said Steve Hurley, co-chair of the Chevrolet Dealer Council.

Chevrolet sold 4.76 million vehicles around the world in 2011, setting a global sales record, and is on track to build on that success in 2012 with its best-ever first quarter global sales of 1.18 million vehicles. The U.S. was the brand's leading market and was the leader in both passenger car and performance car sales in 2011. During the past two calendar years, Chevrolet has grown faster than other high-volume global brands, bringing its global market share to 6.28 percent.

Chevrolet vehicles are consistently recognized for delivering the quality, features and fuel economy that consumers want. For example, the Malibu was recently recognized as the highest-performing midsize car in the 2012 J.D. Power and Associates Initial Quality StudySM. The Silverado HD, Avalanche and Tahoe were also among the top three in their respective segments and the Chevrolet brand turned in its best-ever performance in the study with an overall improvement of 8 percent.

Edmunds.com and Parents magazine have also recognized the Cruze Eco and Sonic as two of the Best Family Cars for 2012. Both the Cruze Eco and Sonic deliver fuel economy of 40 mpg or more on the highway and offer consumers the comfort, safety and advanced technology they expect at a value.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.com.


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    • 1 Second Ago
  • 69 Comments
      G37S
      • 2 Years Ago
      So GM is using the Saturn way of selling vehicles for Chevrolet,for the time being. You know,before they change back to the regular way of selling vehicles.
      casale
      • 2 Years Ago
      Are the 'Total Confidence' prices any lower, or are they the same as yesterday's prices? +1 for Tim Allen as narrator.
        jack s.
        • 2 Years Ago
        @casale
        They are lower and you don't have to negotiate.
      TVsKevin
      • 2 Years Ago
      I'd like to see the asterisk on this one. Plus, do they give you back the entire price of the vehicle which you traded in your upside down 2002 Neon on? Gotta be some catches in there.
        Timothy Tibbetts
        • 2 Years Ago
        @TVsKevin
        Press release says just return it. Of course you better not get a stone chip on it. That could require a total fender repaint plus blending at a couple grand :) "Love it or Return it" – a vehicle return program on every new 2012 or 2013 model year vehicle purchase. Customers can return vehicles bought during the program, with less than 4,000 miles driven and no damage, 30 to 60 days from the purchase date. It's simple – if you don't love it, return it.
      Alex Arndt
      • 2 Years Ago
      "No Haggle" huh? I wonder if that works for all the ZL1's marked up 5-10k ADM hahaha
      dreadcthulhu01
      • 2 Years Ago
      I guess that the unusually high used car prices we have right now let Chevy offer return policy, since even if someone does return the car, the dealership will be able to resell it for almost as much. For example, checking cars.com, the cheapest Chevy Cruze (which came out almost 2 years ago) within 250 miles of me is $13,000, for one with a 100,000 miles on it. Of course, the reason used cars are so pricey right now is that new car sale were down significantly from 2008-2010, and Cash for Clunkers didn't help either.
        axiomatik
        • 2 Years Ago
        @dreadcthulhu01
        Cash for Clunkers was a drop in the bucket compared to the lost sales of the recession. I did the math recently, something like 20 million fewer new cars were purchased in the past 4 years than if the market had continued at pre-recession levels. C4C was only 600k cars, miniscule in comparison.
      Luke
      • 2 Years Ago
      Interesting ploy. Chrysler tried this a couple years ago (the return thing) with minimal impact. I'm interested to know what Chevy's stock of '12 MY vehicles is and if they're really desperate to get those numbers down...? I know the Silverado has about 2-3x the national average of 30-day supply as they bulk up for plant downtime to change over to the '13s.
        Scr
        • 2 Years Ago
        @Luke
        Hyundai did it too...just not with the no hassle pricing scam.
      nsxrules
      • 2 Years Ago
      The GM of old keeps coming back more and more. Not sure why this "desperation mode" is co ming back as they have been doing OK sales wise (other than the Volt which has been a flop).
        Luke
        • 2 Years Ago
        @nsxrules
        I agree with the first part, the last part not so much. Volt sales have picked up dramatically over the last couple of months.
        Sir Duke
        • 2 Years Ago
        @nsxrules
        Tell that to the 1500+ people who buys a Volt every month. Look this is not a cheap car, most people are not in a position to kick out that kind of coin for basically a sub-compact. The Volt is actually a little better than I thought it would sell.
        mapoftazifosho
        • 2 Years Ago
        @nsxrules
        Over 1500 per month is better than a LOT of cars in that price category...
        howzz1854
        • 2 Years Ago
        @nsxrules
        maybe that's because of the dealer markups on volts, have you thought of that?
          nsxrules
          • 2 Years Ago
          @howzz1854
          Actually most dealers are discounting the Volt, some as much as $5,000 to $6,000 off MSRP. And for people that think 1500 cars is a lot, keep in mind that the car: A) Has a $7500 rebate attached to it from the government B) was supposed to sell 60K units in 2012, then it was 45K units and now it looks like it'll struglle to sell half that many units. The car is a flop, plain and simple. But yes the fact that it is over-priced is why it won't sell even with a huge rebate and dealers marking them down.
        Jonathan Wayne
        • 2 Years Ago
        @nsxrules
        I have seen a ton of new Volts around my town in the last few months. A ton of them.
      drewbiewhan
      • 2 Years Ago
      Everyone loves a new car no matter how crappy it is!
        Luke
        • 2 Years Ago
        @drewbiewhan
        I beg to differ.
          Luke
          • 2 Years Ago
          @Luke
          blackGT, you can buy something out of necessity (Yugos were very cheap) but still hate it.
          drewbiewhan
          • 2 Years Ago
          @Luke
          Why would a person have bought the car if they hated it that much? My point was that if you liked it enough to buy it, chances are you are still going to like it 30-60 days later. And like the other person said, it's not the 1970s anymore. A new car is something to be admired. How many Sebring owners do you think still love their cars 2 months in though?? All of them?
          tylermars.design
          • 2 Years Ago
          @Luke
          @black, this is 2012.
      zackwatt
      • 2 Years Ago
      Isn't the "no-haggle price" just a scam on the consumer? Everything is negotiable...
        Hazdaz
        • 2 Years Ago
        @zackwatt
        Seems to work fine for Scion, and Saturn buyers tended to like it. "no-haggle" has its advantages and disadvantages. If its done right, and is company-wide, then I think it can work. In the end, even for someone like me that likes to haggle, it still tends to be a big huge waste of time and seems like a silly game for no good reason. I don't see how it can be considered a scam, especially since if the price has to be competitive, or else they'd lose business other car brands.
          Scr
          • 2 Years Ago
          @Hazdaz
          Which they do. It is partially what did Saturn in (and crappy vehicles) as they could not be truly competitive with other brands at dealers willig to sell and rebates. And as for Scion, same problem...they aren't selling that many anymore. One dealer around here has it as a policy on their cars. He had some good prices on some vehicles, especially if they have been sitting for a while, but you can almost always get a better deal on his website or at another dealer. Just mention you saw it at "X's" for such and such a price, and the other dealer will beat it, often substantially.
      Dzinziruk
      • 2 Years Ago
      Pulled up some sample prices... the Total Confidence prices reflect about a $200.00 discount off of the MSRP on the Sonic, which is a joke. I've always paid, at worst, $1,500.00 less than MSRP. And I've bought about 12 cars in my lifetime. I'd rather haggle than deal with dumb "best possible price" gimmicks.
        Paul Duperry
        • 2 Years Ago
        @Dzinziruk
        if you think your gonna get 1500 off on a sonic then you are delusional. the money isnt there. even if they give up everything its still not there.
          Rob J
          • 2 Years Ago
          @Paul Duperry
          Shhhhhhhhhhh. He probably thinks that the "$1,500 off" he got for spending ticking a bunch of overpriced options was a discount.
      v8eater
      • 2 Years Ago
      All vehicles sold should have one "no haggle" price. All these cheap people that think they're awesome and love getting "great deals" can move to India and haggle with street vendors.
        A_Guy
        • 2 Years Ago
        @v8eater
        I have negotiated some serious deals in the past, but it comes at a cost. My wife works at a credit union and sees who the cost gets passed to every time you make a screaming deal that seems too good to be true. It's usually elderly people that just want to buy a car, but end up paying thousands over sticker and then a big fat spoonful of unnecessary dealer warranties. They hardly make much off you (aside from the manufacturer kick-back), but they make up the difference by preying like sharks on these naive, often elderly shoppers. I hate dealership tactics and have since taken my business to no haggle dealers.
      • 2 Years Ago
      [blocked]
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