AOL Autos has written a lot about all kinds of distracted driving this year, and not just texting.

There have been people who attempt to eat whole rotisserie chickens while driving; people who drive around with dogs on their laps and laying around their necks; and of course the folks who text, text, text and wind up killing themselves or others.

Volkswagen has touched on a common kind of distracted driving and created a powerful kind of public-service video (see above) that has taken a lot of women--mostly women anyway--off guard and gone viral.

The idea started with Volkswagen's German ad agency DDB Tribal by enlisting a popular video-blogger Nikkie, a 19-year old Netherlands-based woman who has a popular series of make-up videos on Youtube.

It's pretty clever since those watching the Nikkie video figure they are just getting one more session on eye make-up before the public-service message comes crashing through the wall.

Women applying make-up is a common form of distracted driving. In the U.K., one on five women admit to applying makeup while driving. A recent study by the Virginia Tech Transportation Institute found touching up your lipstick (or any other makeup) can increase a driver's crash risk by three times whereas talking on the phone upped the risk by just 1.3 times.

Numerous states have adopted driving-while-texting laws. But distracted driving is becoming such a problem with so many activities that more states could move to adopt a California-style law. Under California's vehicle code, a driver can be ticketed $145 to $1,000 for engaging in "any activities" that distracts the driver. The law is intentionally worded in a broad manner, and spells out any activity that causes the driver to have "wanton disregard for the safety of persons or property."



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 207 Comments
      Jeannette
      • 2 Years Ago
      that was AWESOME! did not expect that to happen. loved it!
      • 2 Years Ago
      It is a known fact that women are attracted to powerful men. In general, most women will expect their men to be mature and provide financial stability along with long-term security. Vise versa, most men would expect their women to be beautiful and grace. ~~~~~ MillionaireLoveLinks_℃om ~~~~~ is for thousands of upscale men and beautiful women, who understand that ambition, success, and glamour are key elements of attraction. It's worth a try! Other controversial issues surrounding mineral make-up are the use of ultra-fine particles in some brands, which are 'nano-sized' (once inside the body, there are concerns that nano particles seem to have unlimited access to all tissues and organs, including the brain, and may cause cell damage that we don't yet understand) .
      • 2 Years Ago
      Powerful!
      • 2 Years Ago
      That sh_ _ was crazy, it almost gave me a Dam Heart Attack!!!!!!!!!!!!!
      • 2 Years Ago
      another misleading story title
      Mary M. Revis
      • 2 Years Ago
      I just don't get how anyone can be such a damn fool, to do ANYTHING but focus and drive while in their car. NOTHING is worth risking or losing your life over, that can't wait UNTIL you are done driving.
      Joseph Durbin
      • 2 Years Ago
      How about me plucking nose hair while driving? I saw that on the 10 in Baton Rouge coming home from work the other day. I wanted to honk but thought that might just be a double distraction, or with the crime rate as it is in Baton Rouge, I could have been just another statictic.
      gonro2
      • 2 Years Ago
      If this doesn't get the message across I don't know what will
      • 2 Years Ago
      Like everything else...some will get it ! some will not and ignore the fact's. If nothing else it's a reminder.
      Patience
      • 2 Years Ago
      Good message...
      Victoria
      • 2 Years Ago
      That scared me to death!
      • 2 Years Ago
      WOW!!!..........I HOPE MY GIRLS & GRANDAUGHTER'S SEE THIS CLIP. WHAT A MESSAGE!!!!..........AREN'T WE GLAD IT WAS JUST A "WARNING"!!!!! ...........AND THE 12YEAR OLD GIRL THAT COMMENTED, (amberlynnco) .......MAYBE YOU'RE ONLY 12...... BUT ......"NOW I SEE HOW SELFISH I WAS...." that was a very MATURE STATEMENT!!!..... ............ANYTHING THAT TAKES OUR ATTENTION OFF THE ROAD.....MAKEUP/TEXTING/ETC,......CAN HAVE THE SAME......DEADLY!!! OUTCOME!!!
    • Load More Comments