It won't only start out cheaper than the Toyota Prius V, it will also be more fuel efficient. Ford is claiming its C-Max Hybrid, which goes on sale later this year, will get 47 miles per gallon.

The family-size member of the Prius family? It is rated by the EPA to get 44 mpg city, 40 highway and 42 combined, and Ford says the C-Max Hybrid will get "at least" three miles per gallon better than that. In all, Ford will have eight models that will get at least 40 mpg highway for 2013, which the automaker says will be more than any other automaker. Six of its models will either be hybrids or plug-ins.

Ford's made no secret that it's targeting the Prius V with the gas-electric C-Max, trying to position the model as a more fuel-efficient, less expensive alternative. The C-Max Hybrid's $25,995 base price for the C-Max Hybrid is $500 less than the base Prius V. Ford started taking orders for the 2013 model-year C-Max Hybrid last month.

Ford is looking for the C-Max Hybrid to spur hybrid sales that so far this year have lagged behind last year's numbers. Through May, Ford sold 7,521 hybrids in the U.S., down 44 percent from 2011. Ford Escape Hybrid sales were down 76 percent from the year before.
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Ford Delivers Record Number of 40-MPG+ Vehicles, Industry's Freshest Full-Line Product Portfolio in U.S.
  • Ford further grows customers' power of choice, offering eight U.S. vehicles that deliver 40 mpg or more – double its number versus 2011 and more than any other full-line automaker
  • The company is tripling electrified vehicle production capacity by 2013, growing its range to six vehicles; all-new C-MAX Hybrid expected to achieve 47 mpg certification – at least 3 mpg better than Toyota Prius v with more performance and technology
  • Ford grows annual EcoBoost® production to nearly 1.6 million engines globally by 2013 – almost 100,000 engines above its original target; new Taurus with 2.0-liter EcoBoost is EPA-certified at best-in-class 32 mpg and Ford confirms 1.0-liter EcoBoost for U.S. small car next year
  • Ford further accelerates global platform consolidation plans, delivering the industry's freshest full-line product portfolio in the U.S. this year and beyond; globally, Ford plans to have the youngest portfolio of passenger vehicles for the next five consecutive years
DEARBORN, Mich., June 26, 2012 – Ford is delivering more fuel-efficient vehicle choices in 2012 than ever before and a fresher new vehicle lineup than any full-line automaker in the U.S.

"Customers are starting to see the true benefits of our One Ford plan," said Mark Fields, Ford president of The Americas. "With more new vehicle options and an even broader range of fuel-efficient cars, utilities and trucks, Ford is delivering real power of choice for millions of consumers who are paying more attention than ever to what happens at the pump – no matter what the price."

Ford is offering eight vehicles that deliver 40 mpg or better by year-end – double its number versus 2011 and more than any other full-line automaker. In fact, Ford's eight-vehicle tally is more than the number of 40-mpg-or-better vehicles Toyota and General Motors offer combined.

Ford also is tripling its electrified vehicle production capacity by 2013, growing its electrified vehicle lineup to six models – including the all-new C-MAX Hybrid. The compact hybrid utility vehicle, which arrives this fall, is expected to achieve 47 mpg, at least 3 mpg better than Toyota Prius v with more performance and technology.

Ford plans for 10 to 25 percent of its global sales to be electrified vehicles (hybrids, plug-in hybrids and full electric vehicles) by 2020, and continues to find ways to make more affordable, high-volume, internal-combustion engines even more fuel efficient.

Ford has invested record amounts in its powertrains and new vehicles since launching its Blueprint for Sustainability. Since 2007, the company has improved fuel economy in its vehicles in all key segments, including:
  • Small cars: Focus has improved its highway fuel economy 21 percent between 2007 and the 2012 model's 40 mpg
  • Midsize cars: The gas-engine-powered all-new Fusion is projected to be 28 percent more fuel efficient than its 2007 counterpart when it goes on sale this fall
  • Full-size cars: The new 2.0-liter EcoBoost® Taurus, now EPA-certified at 32 mpg highway, is 27 percent more fuel efficient than the 2007 Ford Five Hundred
  • Sports cars: Mustang maintains its unbeaten balance of power and fuel economy with a 24 percent fuel economy improvement
  • Utilities: The new EcoBoost-powered Escape delivers a 32 percent improvement in fuel economy compared to the previous V6 Escape, while Explorer has reinvented modern full-size SUVs, fueled largely by its 40-percent fuel economy improvement to 28 mpg highway for the 2.0-liter EcoBoost compared to the previous model's V6
  • Trucks: F-150 improves 21 percent versus five years ago to 23 mpg city
Fuel-efficient EcoBoost powertrains are now a mainstay in Ford's lineup. In fact, Ford's annual EcoBoost production grows to nearly 1.6 million engines globally by 2013 – surpassing the company's original target for that time frame.

A 1.0-liter EcoBoost – Ford's smallest, quietest engine ever – arrives in one of Ford's U.S. small cars next year. Already on sale in the European Focus, the 1.0-liter engine was named the 2012 International Engine of the Year this month.

Additional 1.6-, 2.0- and 3.5-liter EcoBoost engines are already available on Escape, Explorer, Edge, F-150, Flex, Focus ST, Fusion, Police Interceptor sedan and utility vehicles, and Taurus.

While EcoBoost offers up to a 15 percent reduction in CO2 versus larger-displacement, non-turbocharged engines, this technology can also save customers money on fuel. During a 7.5-year ownership period, for instance:
  • All-new Ford Escape 2.0-liter EcoBoost buyers could save $2,245, the equivalent of 6.1 months of fuel, compared to Toyota RAV4 V6
  • 2013 Ford Taurus 3.5-liter EcoBoost buyers could save $2,090, the equivalent of 10 months of eating out for an average family, compared to the Chrysler 300C
  • All-new Ford Fusion 1.6-liter EcoBoost buyers could save $1,650, the equivalent of more than three months of groceries, compared to a Toyota Camry four-cylinder owner's fuel use
"Whether you are talking about new technologies, engines or vehicles themselves, customers increasingly are looking for good value," said Raj Nair, group vice president, Global Product Development. "Customers are telling us Ford is delivering what they truly want – including the newest vehicles to choose from in America."

Ford has the freshest new lineup of passenger and commercial vehicles in the U.S. industry – surpassing Honda, Toyota and Hyundai, according to the recent 2012 Bank of America Merrill Lynch "Car Wars" study.

This is just the beginning, Nair said. Globally, Ford plans to have the youngest portfolio of passenger vehicles for the next five consecutive years.

Ford's move to truly global platforms enables the company to create more new models for customers more quickly.

In 2011, the company had 22 distinct vehicle platforms in use around the world. That number drops to 10 by 2017, ahead of One Ford plan goals. Five of these will be manufactured in at least more than one region.

By 2016, 80 percent of Ford's planned 8 million vehicles will be based on the five global platforms.

"Even better new vehicles, faster – that is what we are committed to deliver for our customers," Nair said.

# # #

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.


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    • 1 Second Ago
  • 66 Comments
      Jon Babb
      • 2 Years Ago
      Bought the Prius V recently. Its got the leather seats, and is the loaded version. Tried the C-Max, but stayed w/ Toyota. Both are close in size. Mine is averaging 46mpg, Went to DC from SC and got 50.1 going about 69mph. IT is very roomy and drives well and quiet. This is my 2nd Prius. The other was the 2010 smaller one.
      Yegor
      • 2 Years Ago
      How do C-Max and Prius V compare in size?
        DaveMart
        • 2 Years Ago
        @Yegor
        Getting past Ford's marketing bull is a nightmare, but I suspect that the battery pack puts a very inconvenient intrusion into the cargo area - the absence of photos on their site on this critical metric is pretty typical when Ford are trying to distract attention, whilst chuntering on about some tiny advantage in something like fuel efficiency. More than any other company I am aware of, Ford seem to work to test cycles, to produce 'advertising goodies' without real regard for actual usability. Anyway, the simple answer is that the Prius V is bigger: 'C-Max’s direct competitor will be the new 2012 Prius V. While both are four-door, five passenger hatchbacks, the Prius V has a five-inch longer wheelbase that yields eight additional inches in vehicle length. The results are more interior cabin space than the C-Max. ' http://www.hybridcars.com/vehicle/ford-c-max-hybrid.html And here is a shot of the cavernous interior, which Toyota at least are not shy of showing: http://www.hybridcars.com/vehicle/toyota-prius-v.html The passenger room in the C-Max is however a bit more than in the Prius V: 'The vehicle has a high roofline (63.9 inches) offering ample interior space and flexibility. C-MAX Hybrid offers 99.7 cubic feet of passenger space compared with 97 cubic feet in Prius v. The spacious C-MAX Hybrid also provides greater headroom in both front and rear seats than Prius v (41/39.4 inches vs. 39.6/38.6 inches). For cargo, C-MAX Hybrid has 60/40 split-fold rear seats that easily fold flat with 54.3 cubic feet of space behind the first row and 24.5 cubic feet behind the second row.' http://www.conceptcarz.com/articles/article.aspx?articleID=567 It is in the cargo area where the C-Max looses out, as the Prius V has about 60 cu ft instead of 54. I believe though that the extra utility of the Prius V load space will be much greater, due to an awkward hump of a battery pack. As against this the Ford very likely is a nicer drive than the Prius V. We will just have to wait to see when folk manage to get photos of the actual load space of the C-Max Hybrid past the guard dogs at Ford, but my betting it that they are restricting the photos for a reason. In a load carrier an inconvenient load space is pretty important.
          ebn.hahn
          • 2 Years Ago
          @DaveMart
          The C-Max have More Passenger Space!. Pruis Have more Cargo Space!. Its up to the customer to decide which one they prefer.......
        oollyoumn
        • 2 Years Ago
        @Yegor
        Ford made this claim earlier, but I've not seen this claim validated anywhere. "Ford announced that the C-MAX Hybrid will have a base price of $25,995 which is $500 lower than the Prius v. Ford also plays the "spec war" game by touting slightly greater maximum cargo capacity (99 cu. ft. vs. 97 cu. ft.) and roughly an inch greater headroom for both front and rear passengers."
          DaveMart
          • 2 Years Ago
          @oollyoumn
          I used to push 'Dagenham dustbins' in my youth. I understand they also had engines for self-propulsion. It seems people here like having large humps in their load space, and being fed bull by Ford.
          Marco Polo
          • 2 Years Ago
          @oollyoumn
          Dave mart, Interesting bit of social history involving Dagenham. This was the site of the famous, and devastating strike supported by the Wilson Labour government by female sewing machine operators to increase their pay to the same as highly skilled male tool makers etc. Although Ford won in court the Labour government reclassified the female sewing workers pay and it became distorted by the unions as a victory against he exploitation of British female workers! It was indeed a 'Victory' ! Four years later, Ford closed it's sewing machine operation, and the 420 workers all lost their jobs to foreign workers.
          DaveMart
          • 2 Years Ago
          @oollyoumn
          That is passenger space, not cargo space, where the Prius V is not only clearly bigger, it doesn't have an inconvenient hump protruding into the cargo space. I was suspending judgement until we saw what it looked like. Well, now we have, except they are still 'shy' of giving pics of the load space. It looks like it is another half-assed Ford bodge, sticking the gear into an ICE any which way.
          Marcopolo
          • 2 Years Ago
          @oollyoumn
          DaveMart Dave, c'mon, admit it ! You've never for given Ford for stopping building Cortina's and Zephyrs at Dagenham !
      EV Now
      • 2 Years Ago
      Pls note that C-Max is a much smaller vehicle compared to Prius v. About a foot shorter - and quite a bit smaller luggage space.
      Levine Levine
      • 2 Years Ago
      Sounds great and is a chance to re-invigorate the American auto industry. But Ford's slow sales is the result of its past shortsightness and the current Johnny-come-lately in the hybrid market. As for the guys at GM, they are still clueless morons counting beans. Chrysler is going nowhere soon; the Italians at Chrysler are still trying to speak American. Once again, the Japanese exposed the American auto makers incompetence.
        Spec
        • 2 Years Ago
        @Levine Levine
        It's the hate-America first crowd again.
        2 Wheeled Menace
        • 2 Years Ago
        @Levine Levine
        You know, you really suck at being patriotic.
          EZEE
          • 2 Years Ago
          @2 Wheeled Menace
          dude....you are NEVER supposed to question their patriotism.....dissent is the HIGHEST form of patriotism, even when burning the flag and shouting, 'death to America.'. Even I learned that. Gosh.
        EZEE
        • 2 Years Ago
        @Levine Levine
        I haven't had to post my 'Happy Happy Joy Joy' link for a while. Honest criticism is fine, as long as it is backed up, but this is just bitching...
          Spec
          • 2 Years Ago
          @EZEE
          Yeah, there were no specific criticisms of the product. It was just an unsubstantiated "American cars suck, Japanese cars are better!" rant. That's sad.
          EZEE
          • 2 Years Ago
          @EZEE
          As a flag waving (I had to set it down briefly to type) right winger, I am all about, 'Merica, eff yea!' (repeatedly fires gun into air while screaming, 'yee-haw'), but at the same time, I read all of the consumer magazines and product reviews. Patriotism only goes so far when I am spending five figures on a car. That said, Ford was the first to start showing huge gains in quality and reliability. The Fusion leading in its segment. GM followed and has seen steady improvement, and now even Chrysler has seen much lower warranty costs. All of this is based in fact. Also based in fact is that not all Japanese cars are toyotas or Hondas when it comes to reliability. I begrudge no one for buying a toyota - they are largely all good cars. But a knee jerk reaction to anything without facts....sigh. Look at the Korean auto makers. Go back a few years and pure junk. I remember seeing a 3 year old Excel on sale for $1800. Now, by all standards, they are very good. And cheap.
      Stephen Liu
      • 2 Years Ago
      But will it hit 47 MPG in real-world use? I can easily surpass EPA estimates in my Prius v without trying to hypermile.
      downer
      • 2 Years Ago
      My old GEO Metro gave me 45 mpg back in the 90's. No energy recovery system. Teeny tiny gas motor. And cheap. Paid off the damn thing in a year. Can't we do better? I mean its been a decade? Direct injection engines are supposed to be more efficient than the old port injected ones. Energy recvoery systems are supposed to even out energy consumption. So why not 55 mpg by now?
        danwat1234
        • 2 Years Ago
        @downer
        Emissions controls, curb weight, and Americans need a 0-60 of at least ~10 seconds. HCCI engines will bring a ~10% MPG boost to hybrids/plug-in hybrids and ~15% to traditional cars alike. The technology is 3+ years off from production.
        sirvixisvexed
        • 2 Years Ago
        @downer
        downer, If a car came out like that today, there would be bloody shrieks of disgust. People would think it was meant for the 3rd world. Crank windows, 1 air bag that'll give the driver facial burns (or was there no airbag? Either way, driver MAY survive, passengers will die), probably no A/C, and no CD / AUX. I think the closest thing to a 90's geo metro is the Tata Nano. The "Big, fat and sloppy" of today's cars are 10 big fat sloppy air bags and lots of big fat sloppy steel, and some artery-clogging sophisticated electronics.
        six
        • 2 Years Ago
        @downer
        The proliferation of mandatory safety features and standards from the nineties until now has added an extreme amount of weight per vehicle. The drive for manufactures to out horsepower each other hasn't help either. And no offense to the Metro but nobody in the US buys subcompact coupes anymore. Well at least nobody buys them for fuel economy, they buy Mini's, Beetles and Fiats to be "hip."
        2 Wheeled Menace
        • 2 Years Ago
        @downer
        Look up 'geo metro crash' on google images and you'll get it. They were able to make cars like tin cans back then. Not today. There is also a significant amount of new emissions equip. that does eat power as well. I noticed this - the power difference between a dinky pre-obd2 1.5L and a post-obd2 1.6L version of the same car ( Honda Civic ) is rather dramatic, torque took a big hit..
          Rotation
          • 2 Years Ago
          @2 Wheeled Menace
          Also the gas we use now has less energy. It's 10% ethanol, and ethanol has only 60% the energy by volume. So we lose 4% energy contant. At the efficiency levels of the Geo Metro, that's 2-3 mpg.
          2 Wheeled Menace
          • 2 Years Ago
          @2 Wheeled Menace
          Excellent point! I've heard a lot of hypermilers complaining about that.
      mustsvt
      • 2 Years Ago
      Autoblog Green has been obsessed with Ford's lower Hybrid sales in every article they have about the company. What they forget to mention EVERY TIME is that Ford wound down and ended production of its old Escape earlier this year and its replacement does not offer a hybrid model so the numbers are apples to oranges.
      paulwesterberg
      • 2 Years Ago
      40 is the new 30. This is good news as there is a real need for more efficient vehicles in this market segment. If an affordable family sized vehicle can manage mid 40s now then you would be fool to buy a vehicle that gets less than 40mpg combined, it will have horrible resale value in 3 years.
        paulwesterberg
        • 2 Years Ago
        @paulwesterberg
        Btw, hopefully this will force Toyota to make more improvements their synergy drive system and upgrade their outdated NiMH batteries.
          JRBEINGINEER
          • 2 Years Ago
          @paulwesterberg
          "Outdated NIMH batteries" have been found to retain 98% of their original capacity after more than ten years. Lithium Ion batteries have been projected to lose as much as 20% of their capacity in as little as five years.
      EZEE
      • 2 Years Ago
      Every single Ford article must mention decreased hybrid sales, whereas every single Volt article must mention that they blow up simply by glancing in their general direction, killing every man, woman, child, and endangered animal in a 3 block area.
      DaveMart
      • 2 Years Ago
      Good job, Ford. Much more impressive than their electric offerings.
        Ford Future
        • 2 Years Ago
        @DaveMart
        True. This thing should take off, excellent price point, excellent value. And FORD Stock looks attractive too: Today: 9.59 per share, with a PE of 2.03. Ultra-low PE. They still have debt, but, with kind of product offering, their future looks bright.
      Neutral President
      • 2 Years Ago
      The C-Max has a giant box in the cargo area immediately behind the second row of seats, eating up a lot of space in the hatch, and making a flat load floor an impossibility. That alone crossed the C-Max off my list. I need the ability to load long, flat stuff.
      LiteNRG1
      • 2 Years Ago
      Congratulations to the engineers at Ford. From the one of the engineers at ford to told said that the fuel efficiency would be higher than the PruisV and it the ride is comfortable.
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