Ford has been ahead of the curve when it comes to driver distraction – in both inviting potential sources of distraction into the car and then offering technological solutions to help keep drivers focused on the road. Ford's Sync and MyFord Touch systems are happy to make phone calls, play music from your phone, run smartphone apps, read text messages aloud, and allows you to manage almost all of it via voice activation.

However, as industry-leading as Sync's functionality may be, it's come under scrutiny from some safety researchers who insist that all such technology, even when it's voice-activated, is distracting. Ford certainly doesn't want its competitive advantage undermined, and with the National Highway Traffic Safety Administration kicking around recommendations to combat distracted driving, proposed rules that could render navigation systems useless, the topic is certainly a hot one.

So that brings us to today's press release, in which Ford touts its research into what it's calling a "driver workload estimator." That five-dollar phrase is a convoluted way of saying the automaker is trying to figure out how to make its cars automatically block some of the functionality of Sync and MyFord Touch, especially incoming phone calls or text messages. Of course, Ford does not want this automatic activation of the do-not-disturb feature that's already part of MyFord Touch to make customers any more frustrated with the system than they already are. Thus the desire to incorporate biometric feedback into the system.

Ford says it can gather temperature, heart rate, and respiration through a special experimental steering wheel and seat belt. The car's computer could then use this information to augment data already coming from the rest of the vehicle to determine if it's not a good time to notify the driver that, say, her sister just accidentally butt-called her from the bar. While you could make the case that it's really never a good time for such a call, Ford is more concerned with keeping the phone from ringing when you're trying to merge into heavy freeway traffic.

And when might you be able to purchase such electronic wizardry? No time soon. We talked to Jeff Greenberg, Senior Technical Leader at Ford Research, and he told us that the company has no current production plans for the technology, as it's concerned about how customers will react to it. "We do have a lot to learn about what customers will accept," he said. Scroll down to read the full press release.
Show full PR text
Ford Research Developing Intelligent System to Help Drivers Manage Stressful Situations on the Road
  • Existing sensor signals for driver-assist systems can be combined in new ways to estimate workload on the driver based on traffic and road conditions
  • Ford researchers also are using biometric feedback through sensors in the steering wheel, seat and seat belt to provide a more complete model of driver stress levels
  • Driver workload estimation can be used to manage in-vehicle communications by helping minimize driver distractions during hectic conditions
DEARBORN, Mich., June 27, 2012 – With today's ever-increasing concern about driver distraction, engineers in the Ford Research and Innovation labs are developing ways to help the driver stay focused in busy situations by intelligently managing incoming communications.

"Ford has been a leader in delivering solutions for in-car communications and simplifying the user interface, and now we're researching ways to use the car's own intelligence to further help drivers," says Jeff Greenberg, senior technical leader of Ford Research and Innovation. "Vehicle control inputs, sensors, road conditions and biometric information such as a driver's pulse and breathing can all be used to create a driver workload estimation that can then help manage certain functions in demanding situations."

Data from the sensing systems of driver-assist technologies can be used to determine the amount of external demand and workload upon a driver at any given time including traffic and road conditions. In addition, Ford continues its health and wellness research with the development of a biometric seat, seat belt and steering wheel that can monitor the condition of the driver to help add an even more specific estimate of the driver's state of being.

The driver workload estimator is an algorithm using real-time data from existing sensors such as radar and cameras combined with input from the driver's use of the throttle, brakes and steering wheel. The result is an intelligent system enabling management of in-vehicle communications based on the assessed workload of the driving situation.

For example, the side-looking radar sensors used for the Blind Spot Information System (BLIS®) and the forward-looking camera for the Lane-Keeping System are on watch even when there is no active warning provided to the driver. These signals could indicate there is a significant amount of traffic in the lane that you are merging into while entering a highway.

Combine that knowledge with the fact that the driver has increased throttle pedal pressure to speed up, and the workload estimate could be high enough to determine it isn't a very good time for an incoming phone call to ring inside the cabin.

The car could intelligently apply the "Do Not Disturb" feature that is already available as part of MyFord® Touch, helping the driver stay focused on the road during the high-demand situation.

Monitoring driver biometrics

"In addition to using existing vehicle data to estimate demand on the driver, we're researching ways to get an even better understanding of the stress level of the driver," says Gary Strumolo, manager of vehicle design and infotronics, Ford Research and Innovation. "Biometric or health information of the driver can help us better tailor the experience when behind the wheel."

Turning new biometric sensors toward the driver will help to create a more complete picture of the driver workload. The research team has built a biometric seating buck to test a number of different sensors and gather data on how drivers respond to a variety of inputs for a driver behavior model.

The experimental system adds several sensors to the steering wheel rim and spokes to get more detailed driver information. Anyone who has used modern exercise equipment like treadmills and stair climbers will be familiar with the metal pads on the rim that can be used to measure the driver's heart rate.

Infrared sensors on the steering wheel monitor the palms of a driver's hands as well as his or her face looking for changes in temperature. A downward-looking infrared sensor under the steering column measures the cabin temperature to provide a baseline for comparing changes in the driver's temperature. The final sensor is embedded in the seat belt to assess the driver's breathing rate.

With a more complete picture of the driver's health and wellness blended with knowledge of what is happening outside the vehicle, the car will have the intelligence to dynamically adjust the alerts provided to the driver and filter interruptions. With the driver occupied in heavy traffic, the vehicle control system could increase the warning times for forward collision alerts and automatically filter out phone calls and messages, allowing the driver more time to respond. On the other hand, an alert driver on an open highway could receive incoming calls.

"While these features are still in research, they show significant opportunity for us to leverage data already being captured by the vehicle and apply an intelligent decision-making system to simplify the driving experience," adds Strumolo.


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    • 1 Second Ago
  • 22 Comments
      Azazel
      • 2 Years Ago
      Cars were much better when they didn't have all this crap in them in the first place. Now we have to invent more crap to save us from the crap.
        • 2 Years Ago
        @Azazel
        [blocked]
      Agilis
      • 2 Years Ago
      Seems no matter what we do, we insist on using technology as a replacement of common sense. Rather than the gene pool being cleansed by those who are stupid enough to ignore common sense, we use technology as a crutch. Hell, I'm a software developer and even I can see that eventually, technology will be our demise.
        Agilis
        • 2 Years Ago
        @Agilis
        *cleansed of*
        to your email L
        • 2 Years Ago
        @Agilis
        And automakers facilitate it by putting it on their cars, because 'it's profitable' not because it's makes the car better. Really when you think about it can you still get a new care without the keyless remote locking? Having to carry a bulky fob when you used to just have to carry a key.
      Ryan
      • 2 Years Ago
      Cars have to get smarter because people are getting dumber
      • 2 Years Ago
      [blocked]
      BG
      • 2 Years Ago
      How about just install manual transmission in all cars and SUV/crossover things?
      Mikeman
      • 2 Years Ago
      I think it'd be better if MyFord Touch came with a 'Do not Disturb' function. As in, the system would realize how mad I'm getting at it and stop annoying the crap outta me all the time. Turning on my heated seats is as distracting as writing a 4 page essay on my cell phone.
      Jack
      • 2 Years Ago
      What we really need is a car that can drive itself and a whole lot less drivers in my way!!!
      chromal
      • 2 Years Ago
      That's an awful lot of R&D to solve what's ultimately a simple problem. The correct answer is: the car is not a living room, nor an office. You do not chit-chat on the phone or in text. You don't need trendy touch screen displays, or other distractions, nor an over-elaborate system to turn them off. Your center dash controls should be physical, should be operable without looking at them. Your in-car entertainment system should have at most inconspicuous shuttle controls remotely on the steering wheel. There should be no video, no computer-generated imagery save maybe a heads-up navigation map. When the driver isn't operating their clutch pedal or stick shift, their hands should be at 9 and 3 on the wheel, their eyes watching the direction of travel with occasional mirror checks. Keep it simple, stupid.
        Uchendu Nwachuku
        • 2 Years Ago
        @chromal
        As much as I'd like to agree with you... I don't. Humans are not automatons. It doesn't matter what you do or how spartan the cabin tech is, eventually the act of driving becomes so routine and mundane that humans will seek other methods to occupy their minds while driving. Sometimes those distractions are necessary (eg. in combating highway hypnosis.)
          chromal
          • 2 Years Ago
          @Uchendu Nwachuku
          Oh, I hear you. I usually wind up listening to news radio, or failing that, music.. If it's a long trip, I try to stop and get out of the vehicle for 15 minutes every few hours. But driving should be fatiguing-- concentrating on something for long periods of time is going to be fatiguing. That's how you know you're doing it right! :)
      Rob J
      • 2 Years Ago
      It's a crying shame that this technology even has to be created. To quote some crappy pop singer (or country singer), "Shut up and drive"
      That Guy
      • 2 Years Ago
      Yeah......no thank you. Cars have way too much "technology" crap in them (under the disguise of "safety tech") as it is. Technology for the sake of technology is never a good thing. That is why MFT is so buggy (and generally not ready for prime time.)
        TwoBits
        • 2 Years Ago
        @That Guy
        It's that same "technology" that got the modern car to where it is today. Where do you draw the line? I also didn't read anything in this article that would detract from the overall enjoyment of driving. This is merely a safety measure to throw a couple warnings. I agree that the true solution is to lessen careless driving, but to say there is too much technology in cars is rather ridiculous. We'd all be pulling wagons still.
      FreeThinker
      • 2 Years Ago
      Driver training. Driver training. Driver training.
        Classic_Engr
        • 2 Years Ago
        @FreeThinker
        Agreed, we need more emphasis on driver training, not more e-nannies. They used to have signs saying, "Pay attention to the road." But carmakers spend so much effort idiot-proofing cars because 80% of the population are, simply, idiots.
      bluemoonric
      • 2 Years Ago
      Women have caused more accidents than any GPS or Cell Phone. Guys are going to look and the brain (both of them) is going into fantasy overdrive. It cannot be stopped. We can't help it. Please don't outlaw women.
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