After building Brutus, an all-electric retro-cruiser, Chris Bell decided he could improve on that initial machine. And he did, creating a stripped down, more brutal 2.0 version with lithium batteries and a stronger driveline. Now, Bell Custom Cycles is ready to build bikes for paying customers.

The company aims to deliver its first five orders in time for Christmas. Besides being on your best behavior, it will also take a sizable amount of cash to have Santa place one under your tree, though. The price for a well-equipped, hand-built-in-America example (pictured above in cafe trim) starts at $45,000 and includes a weekend trip to the company's headquarters in Las Vegas, NV for a customer-specific customization session.

While we busy ourselves investigating the going price for kidneys on the international black market, scroll on down for the official press release along with a video featuring more shots of this latest twist on the Brutus, along with bonus footage featuring a view of the shifter under hard acceleration.

Show full PR text
PRESS RELEASE

Bell Custom Cycles announces first run of custom Brutus electric motorcycles in world


Bell Custom Cycles, producer of hand-crafted custom Brutus electric motorcycles, has begun accepting orders for its first run of five motorcycles to be delivered in December 2012. Our made-to-last motorcycles are hand made in America, using American parts and suppliers. These are the first cruiser-style electric motorcycles available to the public anywhere in the world.

Riding a Brutus Motorcycle is simply different. Without the jarring vibrations and grumbling noise of a typical sport cruiser's internal combustion engine, barriers between the rider and his environment disappear while the performance and power remain. The landscape glides by from the seat of a Brutus instead of skittering to get out of the way.

Getting rid of the jolting vibrations caused by an internal combustion engine drastically reduces the wear and tear on the motorcycle and its rider. Brutus Motorcycles are high performance, long-lasting machines meant to drive 50,000 miles with minimal maintenance. Brake pads and tires will be the biggest items to replace. And with the largest battery pack available to an electric motorcycle, Brutus Motorcycles won't leave their riders worrying whether they'll get to their destination.

This is the first time in history that an electric cruiser-style motorcycle can be purchased by a member of the public. There have been plenty of concept motorcycles displayed behind ropes at shows but none was for sale. Brutus Motorcycles start at $45,000 for a well-equipped model. The price includes a weekend trip to the company's headquarters in Las Vegas, Nevada to sit down with the company's owners, Chris Bell and Gene Seymour, and customize each individual motorcycle to its owner.


ABOUT BELL CUSTOM CYCLES

Bell Custom Cycles was founded in 2010 by Chris Bell in Henderson, Nevada. The company developed and built the patent pending Brutus line of electric motorcycles and has continued research and development. Gene Seymour, of Tacoma, Washington, joined the company in 2012 to continue improving future advancements in our technology systems, drivetrains and the Brutus brand. High end, exclusive, and low production are very descriptive of our philosophy, this insures every hand crafted Brutus will last for generations to come and leave our facilities with the most up to date technology. Add to this a dedication to classic American styling and we have obtained our goal of building timeless unique machines that survive the test of time.

As long time motorcycle riders we understand the changing needs of the riding community and stand behind our products 100%. We also believe it is time to make conservation cool again, bring back American made products and help save the planet one ride at a time.

http://www.BrutusMotorcycle.com






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    • 1 Second Ago
  • 9 Comments
      GoodCheer
      • 2 Years Ago
      Interesting, and I wish them luck and hope for their success. Like those above, I don't think they will have trouble moving enough units to keep them in business for a while. Not quite my thing though.
      2 Wheeled Menace
      • 2 Years Ago
      That is rather odd..
      russellbgeister
      • 2 Years Ago
      fugly yuck and iv'e nothing against electric bike bring em on but don't try and give us some stupid version of a petrol machine
      Ugo Sugo
      • 2 Years Ago
      Not impressed by the look (they took a custom cruiser and stuffed it untidily with an electric drivetrain), even less impressed considering the price. The Sora looks like a much better exercise
      Spec
      • 2 Years Ago
      Is there are market for these silent Harley-esque bikes? I can understand there being an electric Ninja-murdercycle type of market but part of the whole draw to the Harley road cruisers seems to be noise of them. But I really don't know anything about motorcycle market.
        PR
        • 2 Years Ago
        @Spec
        There are all kinds of Harley competitors that aren't just about being as loud as Harley's. Pretty much every major manufacturer has a line of "cruiser" bikes they sell. Very few of them are as loud or vibrate as much as a Harley. With that said, I agree that this bike has a very limited market appeal. Which is fine because they are a custom bike shop the same way there are lots of other Harley-esque small volume custom bike shops selling $40K+, even $100K+ Harley-esque custom bikes. Bell's success won't be measured in volume any more than these other custom bike shops. Think more like OC Choppers (from the TV show) than Harley-Davidson. It is a completely different model than what Brammo or Zero is going after.
          Warren
          • 2 Years Ago
          @PR
          How about a Boss Hoss V8 powered cruiser, over 400 hp, for $44K? It is very quiet.