Not to state the obvious, but if you're going to buy an automaker, it's probably advisable to secure rights to use the name.

That's what the new owners of Saab are trying to work out after buying the iconic Swedish automaker earlier this month, Automotive News reports.

National Electric Vehicle Sweden (NEVS), the Chinese-Japanese conglomerate, acquired the company's physical assets, including its factory in Trollhättan, but didn't get rights to use the Saab name and logo. Truckmaker Scania and defense company Saab AB maintain the name and logo rights, and will need to sign off on NEVS using it, according to the publication. The parties are in discussions.

Saab, which made its first cars in 1947, was acquired out of bankruptcy earlier this month. The new ownership group, led by ex-Volvo Trucks chief Karl-Erling Trogen, is planning on turning the company into an electric vehicle maker and will likely start with a battery-electric powered 9-3 in 2014.


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    • 1 Second Ago
  • 10 Comments
      Ace Convoy
      • 2 Years Ago
      Good luck to them.
      • 2 Years Ago
      [blocked]
      Burabus
      • 2 Years Ago
      Just let that crappy company die
        Logan
        • 2 Years Ago
        @Burabus
        If the makers of your Toyota went under you'd probably feel bad
      Ron
      • 2 Years Ago
      Jesus... just die already....
      Jonathan
      • 2 Years Ago
      Electric ! Good luck with that .
      r9709
      • 2 Years Ago
      I was recently at a party with about 15 people. Somebody started talking about cars and I mentioned it was too bad that Saab had gone out of business. That was news to everybody there. None of them were aware of it. I guess Saab's demise was not exactly an earth-shaking news event.
      Vracknal
      • 2 Years Ago
      This isn't a bad thing. I'd rather never see a new SAAB again than I would see the name plastered on the front of a badly built or engineered car (which is what it will be if SAAB AB/Scania refuse to allow the name to be used)
      selder1958
      • 2 Years Ago
      At least the naming rights conundrum is one thing that Saabophiles can't blame on GM.
        wrestleprocbt
        • 2 Years Ago
        @selder1958
        Your so right! You are a brain selder! I wish I could be you....driving probably your boring look a like Chevy Malibu/Volt/Avery/Cruzy looking thing.. Hows that going for you?