According to a report in Ward's Auto, the pale fortunes of the soon-to-depart Hyundai Veracruz aren't stopping Hyundai from considering another dedicated seven-seat crossover. Although the new Santa Fe will usher in a long-wheelbased sibling that can seat seven, Hyundai Motor America CEO John Krafcik advises Ward's to "stay tuned for future details on a potential premium crossover" that could be a dedicated – read: Veracruz replacing – CUV for seven.

The question is, what does "premium" mean? The word was applied to the Veracruz but customers didn't exactly buy it, cross-shopping the Veracruz with mass-market competitors. Ward's uses a barn-sized brush to lay out the competitive set for this future CUV, from the $18,995 Dodge Journey(!) to the $46,250 Audi Q7. That's a boggling range, the prime takeaway being that whatever it is will be obviously more "premium" than the Veracruz. According to Ward's, "Hyundai has expressed a desire to use the rear-wheel drive platform underpinning its premium Genesis and Equus sedans for other models, possibly CUVs."

Just as important for the moment is that Hyundai believes there's a fight it can still win in the arena of large crossovers.


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  • 26 Comments
      Edna Milner
      • 2 Years Ago
      Shop around for "Clearance Auto" online. Instead of just renewing, study the fine print of your policy to see if its terms -- or your situation -- have changed. Another company might have better rates, but you won't know unless you shop.
      BMW ROCKS!
      • 2 Years Ago
      if they can make land-cruiser competitor for "hyundai" price, i'm all for it! but not another RX please...
      BG
      • 2 Years Ago
      Oh no, why? Don't we already have far too many of these stupid big crossovers blundering around suburban driveways and shopping malls?
        desinerd1
        • 2 Years Ago
        @BG
        So you want to replace them with stupid and ugly station wagons and cramped subcompacts?
      miammt
      • 2 Years Ago
      That's great. I say go for it.
      Glenn
      • 2 Years Ago
      It wants it's own Expedition-sized SUV, I say go for it...if anybody can do it, HYUNDAI can.
      Awhattup
      • 2 Years Ago
      Genesis SUV
      SethG
      • 2 Years Ago
      This makes sense. Remember the bogey for the Veracruz was the Lexus RX. Not that they hit it but it's not a terrible first try. The Veracruz had several shortcomings but it didn't get a huge marketing push and, as a new model, had now name recognition. Also, it was developed just before Hyundai's recent renaissance as a mainstream powerhouse. I think the Santa Fe in two sizes is not a great idea (even though I think it's a promising looking vehicle). First, it confuses the marketplace. Other examples (Pathfinder Armada, Outlander Sport) have been less than successful. Better to have a distinct model for the 3 row CUV market as long as you put the marketing muscle behind establishing the name. Also, if they want it to compete upmarket, the Santa Fe name just isn't going to cut it.
      diffrunt
      • 2 Years Ago
      Look out everybody, here comes hoon-day ! enjoyed the factory tour.
      sarv68
      • 2 Years Ago
      I bought a 2007 Vericruze Limited for my wife. Now I drive it full time because of her health issues and find it pleasant for the average person, which I am not. My need is a RWD Hyundia SUV with power and gas mileage. Our gets 17 MPG around town and on a long leisurely highway cruse, 21-22 MPG.
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